Canlead Whitepaper

Thursday, May 2, 2019
Download document
Save for later
Add to list

Canlead Tokenizing Opportunities An Opportunity & Referral Platform Powered By Blockchain and A.I. White Paper Version 1.1 (DRAFT - for the purpose of discussion only) Michael Quan 2019 Canlead. All rights reserved.

Table of Contents 1.0 Abstract 4 2.0 Introduction 4 3.0 Current Landscape 5 4.0 Recruiting and Marketing Challenges 7 4.1 Hiring and Recruiting 8 4.2 Advertising and Job Boards 9 4.3 Sales and Marketing 10 5.0 Canlead Solutions 11 5.1 Canlead Sharing Economy Model 11 5.2 Canlead Users and Roles 14 5.3 How Canlead Works 15 5.4 Canlead Feefer Artificial Intelligence 16 5.5 Problem Summary for Design Considerations 17 5.6 Token Design Considerations 17 5.7 Game Theory 19 6.0 Market Research 19 6.1 Market Opportunity 20 6.2 Job Referral Statistics 23 6.3 Competition 23 6.4 Competitive Advantages 24 7.0 Product 25 7.1 Background and Product Market Fit Test 25 7.2 Canlead Decentralised Application (Dapp) 26 7.3 Why The Blockchain 26 7.4 Technology Limitations 27 7.5 Smart Contracts For The Existing Legal Framework 27 7.6 Technology Considered to Build & Run the Canlead Dapp 27 8.0 Business and Operating Model 30 8.1 Business Model 30 8.2 Operating Model 30 9.0 The Canlead Token and ICO Crowdsale 31 9.1 Canlead Token Overview 31 9.2 Token Mechanics 31 9.3 Token Features 31 9.4 The ICO Crowdsale Campaign 32 9.5 Time Lock-up Period 34 Page 2 of 41

10.0 Roadmap 35 11.0 Team 36 12.0 Advisors 37 13.0 Disclaimers and Risk Disclosure 39 14.0 Conclusion 40 15.0 References 41 Page 3 of 41

1.0 Abstract A decentralised peer-to-peer-to-peer (P2P2P) incentive system would allow the first party to share any opportunity, and the second party to earn from referring any opportunity to the third party without going through an intermediary. Contracts provide part of the solution, but the main advantages are lost if a trusted party is still required to prevent false opportunities and collect payments. We propose a solution to the false opportunity and payment problem using a peer-to-peer-to-peer network based on the distributed ledger technology (DLT), blockchain and smart contract. Furthermore, tokenization of opportunity converts an opportunity, be it a job, product or service into tokens enabling referrers in a referral-chain to refer portions of the opportunity and earn rewards in cryptocurrency. It’s a new recruiting and marketing method, allowing businesses to create opportunities, transfer and share values more seamlessly than ever before. Aimed at the forward-thinking companies and individuals who seek to create values from the opportunity they want to share with their network. 2.0 Introduction The purpose of Canlead is to bring together and improve upon the concepts of social networking, sharing economy, token ecosystem and allow developers to create consensus-based applications that have the standardization, scalability and interoperability. Canlead does this by building an ultimate multi-party tokenized incentive system whereby everyone in the network is motivated to participate because of the reward and reputation system for opportunity sharing and earning. Selling products and hiring people relies mainly on the intermediary whether it’s a company or an individual to connect unique opportunities to talented candidates or entities. While the system works well enough for most transactions, it still suffers from the inherent weaknesses of the trust based model, the speed of delivery and prone to dispute. The cost of selling and hiring increases transaction costs depending on the monetary value of the opportunity, limiting the maximum practical transaction size and cutting off the possibility for large transactions. Typically, a payment provider such as PayPal, Worldpay or Stripe charges a 3% transaction fee, so a $1,000,000 USD business deal would incur $30,000 in transaction fees. These costs and payments can be avoided by using an offline method or make payments over a cost-effective platform without a trusted party. What is needed is an opportunity and referral platform with a payment system based on cryptographic proof instead of trust, allowing any two willing parties to transact directly and cost-effectively with each other without the need for a trusted third party. Transactions that are immutable would protect sellers or hirers from fraud, and routine escrow mechanisms could easily be implemented to protect referrers or buyers. In this white paper, we are laying the foundations for a decentralised platform that will have built-in incentives for everyone: producer (customer, provider or host), broker (referrer, agent or leader) and consumer (friend, seeker or candidate). A platform that is open and free to evolve, is highly scalable and has no single point of failure. Page 4 of 41

Canlead will target the recruitment market first, and focus on the job boards, recruitment agencies and freelancers. Who We Are Canlead Limited was registered on the 14 December 2016 in the United Kingdom (Reg No. 10524761) to provide software and services. Canlead has built and maintained the Canlead platform beta version since 2018. Qindel Group is a technology consulting partner based in Madrid, Spain is working in conjunction with Canlead, utilising their technology know-how to strengthen our capability. We are committed to building a Web 3.0 sharing economy application platform and contributing to the 4th industrial revolution. As a result, Canlead is investing in the future development of the distributed ledger technology, blockchain, A.I. and leading the community towards a better and smarter future. Our Vision and Mission Referral, recommendation and word of mouth have been the norm in how people refer other people in both marketing and recruitment since the beginning of their existence. Today, technology advancement has reached a point where an opportunity could be tokenized, shared, referred and earned in a decentralised network. ​With this realization that everyone needs an opportunity such as a job, Canlead aims to incentivise people to share and earn from any opportunity they may find on-chain. 3.0 Current Landscape The past 15 years have seen the emergence and proliferation of many social networking technologies and social media platforms that have significantly changed the way individuals connect and interact with friends, family and professionals online. These platforms have had a significant impact on the way in which people create and refer opportunities, be it a job, product or service, how we work and ultimately to establish and maintain a public or private network of connections with limited regional boundaries. We create and refer opportunities all the times, and most often via word of mouth. Page 5 of 41

At the same time, many businesses are looking to capitalise on the opportunities presented by today’s increasingly globalised business environment, driving international expansion is at the forefront of their strategy and roadmap. Today, we create and refer opportunities using phones, emails and online platforms such as LinkedIn - the best innovation in the recruitment industry since 2003. Sharing is hip, disruptive and a potentially lucrative investment theme Furthermore, there is a growing trend, the ‘Sharing Economy’, it is important to understand that this is not a vision of the future, but that it is already long in progress. These newer online platforms are already transforming 21st-century business via disruptive business models like on-demand (Uber), rental (Airbnb), gig (TaskRabbit), access (Spotify), collaboration (WeWork), platforms (Amazon), circular (ThredUP) and peer-to-peer (Lufax). As BofAML points out, these tech-focused models are unlocking the value of unused and under-used assets, driving a shift from asset-heavy to asset-light businesses and enabling access over ownership. [2] The way we do business in the future will change the way we work, and our working environment. Canlead offers a solution that lets people refer talents to people and not resumes. Hence, improving the hiring experience and earning for all. The Future of the Professional Services Industry - An Age of Disruption Many industries and business models are at risk of being disrupted due to rapid technological developments, enabling new business models, replacing old distribution channels and changing the way people and businesses interact with each other. [3] Page 6 of 41

Canlead has created a new ​Sharing Economy 2.0 business model that will transform the way people share and earn from opportunities. New technology will enable recruiters, marketers, agents and freelancers to focus on customer relationships. The Future of Jobs - Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution Disruptive changes to business models will have a profound impact on the employment landscape over the coming years. Many of the major drivers of transformation currently affecting global industries are expected to have a significant impact on jobs, ranging from significant job creation to job displacement, and from heightened labour productivity to widening skills gaps. In many industries and countries, the most in-demand occupations or specialities did not exist 10 years ago, and the pace of change is set to accelerate. [4] Canlead will incentivise everyone; user and community alike, as well as creating new opportunities, a different way of working and doing business - we bring it onto the street. To address these evolutionary changes and market needs, Canlead has created a new business model that improves productivity, built a platform that combines the power of the social networking technology, sharing economy model and Canlead incentive system. After 18 months of research and development, Canlead has launched a beta product to test the market. The positive responses from its partners in technology recruitment and consultancy are indicators of a good product-market fit and therefore the business value has been proven. 4.0 Recruiting and Marketing Challenges More specifically, the world of recruiting and marketing has undergone a major transformation in the last decade. Changing employment trends, social media and Page 7 of 41

technological advancements, evolving employee demographics, just to name a few. These factors have all contributed to the ever-evolving recruiting and marketing industry. In order to keep up with these changes, it makes sense for recruiting and marketing leaders to be proactive, keep an eye on current and upcoming strategic challenges in talent and customer acquisition, and work towards implementing innovative technology. This section outlines some common challenges from recruiting to marketing concerning Canlead, they will be addressed in section 5 and 6. 4.1 Hiring and Recruiting The hiring and recruiting process in the current landscape is complex often involving many processes, online systems and requires a significant amount of time, effort and costs particularly in the technology market. The typical customer, agency and job seeker’s challenges are highlighted below. CUSTOMER (Fintech Enterprise) ● The internal hiring process is often long, complex and expensive ● The average recruitment agency fee is 20% or $20,000 per hire based on a $100,000 salary ● The average enterprise hiring cost is $4,000 per hire ● The average hiring timeline is 4 months per hire ● Often difficult to assess the skills and professionalism of the candidate due to the lack of reliable data ● The candidate response rate to an in-house recruiter on LinkedIn is 8% ● The employee referral program does not often deliver the expected outcomes AGENCY (Technology Recruitment Agency) ● The recruitment business is highly competitive, particularly in the technology market ● The operational cost is expensive, so young and inexperienced recruiters/ consultants are often employed to keep this cost low ● The sale lifecycle is very long particularly with large customers ● The number of contract job opportunities a recruiter closes is 2.2 per month ● The number of permanent job opportunities a recruiter closes is 3 per month ● The average remuneration is $5,000 per recruiter per month ● The average placement cost is $2,272 per hire for a contract job opportunity ● The placement timeline is 1 to 4 weeks ● The candidate response rate to an agency recruiter on LinkedIn is 8% ● The referral scheme does not often motivate the network of associates or deliver the expected outcomes Page 8 of 41

CANDIDATE (Job Seeker) ● Finding a desirable job opportunity is often difficult due to a vast amount of job boards ● Customising resumes to fit each job description is time-consuming, candidates often have many versions of their resume ● Good job opportunities often go to the recruiters’ network first ● The average timeline is 3 months to find and start a new role ● Often difficult to understand the job description due to lack of information ● Recruiters send job opportunity messages to users in Linkedin which often resulted in users disengaging these messages ● Candidates often disregard the recruiter referral scheme due to a previous negative experience 4.2 Advertising and Job Boards The end to end process from source to hire requires a significant amount of traffic, effort and cost. CUSTOMER (Retail Enterprise) ● Difficult to measure the ROI of the job board service costs ● Customers and employers often create such long and clunky application processes that put off candidates from applying JOB BOARD (Big Co) ● It is difficult for job boards to prove to their customers (employers) that they have generated a hire. Candidates may see a job on the job board during the day at work but when they are at home they may go direct to the employers' website to apply which means that there is no way to track the candidate from the job board. This, in turn, makes it difficult for the customer to measure the ROI of the job board service costs ● Many recruitment systems do not provide an end to end tracking capability e.g. from job registration, job application to the job offer and candidate hired. This again means that even though the job board has generated real applications, the employer does not have very good tracking in place to measure it ● And finally, even where the tracking is in place and job boards can show they have generated 1000 clicks from the job board to employer job view, the drop off rate may be up to 90% so the employer then claims the job board offers poor traffic quality when in reality candidates do not want to fill in yet another form to apply for a job CANDIDATE (Job Seeker) Page 9 of 41

● There is no incentive for any candidate to interact with the job boards other than sign up and apply to the job advert which limits the amount of traffic they are trying to increase 4.3 Sales and Marketing The sale process requires a significant amount of time, effort and cost, particularly in the enterprise software market. CUSTOMER (Technology Software Vendor) ● The sale process is often long and expensive ● The typical deal size is $200,000 to $1,000,000 per enterprise software product such as Red Hat, ServiceNow and Oracle is often in the multi-million dollar range ● The typical cost of sales is $50,000 to $100k per deal ● The typical timeline from lead to deal (contract signed) is 6 to 9 months ● Often difficult to assess the prospective candidate (enterprise) pain points and needs due to the lack of reliable data ● The typical referral incentive is 7% for the bronze partners and ranging from 20% to 30% for the gold partners CONSULTANCY (Technology Consultancy and Reseller / Partner) ● The consultancy business is highly competitive, particularly in the technology market ● The sale lifecycle is often very long particularly with large clients ● Often difficult to assess the prospective candidate (enterprise) pain points and needs due to the lack of reliable data CANDIDATE (Fintech Enterprise) ● Procuring an enterprise technology product such as an IT infrastructure automation is often difficult due to a number of similar products in the market today ● The product selection and procurement process is often complex, time consuming and costly ● The typical timeline from engagement to contract signed is 6 to 9 months Canlead addresses these challenges by building incentives into the Canlead models, developing features in the blockchain based Canlead platform to enable customers to hire the best candidates or acquire the right products cost effectively, as well as using blockchain/ smart contracts to incentivise the users with tokens for every successful referral. Page 10 of 41

5.0 Canlead Solutions 5.1 Canlead Sharing Economy Model Consulting, recruiting and marketing agencies are the intermediary or brokerage entities. These intermediary entities have the know-how that other businesses are relying on to complete their business transactions. A payment processing provider needs technical talents to develop their payment gateways. They use a job recruitment agency to find and supply these talents to them. A local restaurant uses a payment processing provider to process the payments made by its customers. Today, most business entities are acting in some capacity like an intermediary entity from an ecosystem perspective. As a result, Canlead has developed a Sharing Economy 2.0 model to disrupt and transform the traditional intermediary business. The Canlead Sharing Economy 2.0 model addresses the challenges mentioned above and offers the following advantages over the Sharing Economy 1.0 model such as Airbnb which is mentioned here for illustration purposes: ● The Canlead Sharing Economy model support intermediary business services such as recruitment, property, travel and offers new features over the Airbnb Sharing Economy model ● Three user profiles or actors: customer, referrer and candidate to support the Canlead Sharing Economy model ● Three-way rating system: customer, referrer and candidate to improve trust for greater success ● Three-sided market: customer, referrer and candidate lead to more users which lead to more revenue, and so on… ● The customers post job or service opportunities on the Canlead Referral Board, the referrers find and refer the opportunities to their friends or candidates Canlead Sharing Economy 2.0 Model Page 11 of 41

There are many types of opportunities and referrals, as well as personal and professional networks interacting with each other in the real world - it’s a complex ecosystem. However, when this ecosystem is broken into its component parts we can easily identify and model their roles, responsibilities and activities. The Seesaw Network Model diagram below outlines how Canlead has solved the opportunity & connection problem, and the problem of supply & demand. Canlead is unlike any other platforms of its kind, it creates a real-world three-sided market; customer, candidate and referrer where the referrer’s network maintains the balance of supply and demand. Canlead Seesaw Network Model Page 12 of 41

The Airbnb Sharing Economy 1.0 model addresses a unique set of challenges in the Travel industry such as user verification, trust, payment, etc, and it’s a two-sided market; host and guest. The Airbnb Sharing Economy Model Source:​https://rctom.hbs.org/submission/airbnb-how-the-sharing-economy-is-disrupting-the- travel-industry/ Most professionals are familiar with the LinkedIn model, platform and service which has a two-sided market; customer and candidate. Furthermore, the LinkedIn model is not a transactional Sharing Economy model, whereas the Canlead model is a Sharing Economy model that offers many advantages: ● Opportunity and referral e.g. targeted sales and marketing ● Dedicated professional recruiters e.g. referrer who can offer guidance and advice ● Work with people you know and trust professionally or socially instead of agency recruiters ● Three-sided market e.g. larger network effect Page 13 of 41

● Incentive driven e.g. all users are incentivised ● Simple business model e.g. no win no fee ● Trusted users; customers, referrers and candidates via review and ratings, better than skill endorsements ● Support B2B, B2C and C2C 5.2 Canlead Users and Roles There is 3 type of user roles in the Canlead model, they are: Canlead Roles Customer / Producer Referrer Candidate By definition, the Host is By definition, the Leader is By definition, the Candidate someone who can someone who can REFER is someone who can CREATE the opportunity, the opportunity and CONSUME the opportunity SET and PAY the referral RECEIVE a referral fee i.e. get hired via the referral fee. from the Host. process. Producer Referrer Candidate Provider Agent Employee Customer Middleman Associate Recruiter Broker Friend Consumer Hiring manager Lead Marketeer Consultant Page 14 of 41

Sale manager Freelancer Influencer Introducer 5.3 How Canlead Works As an example, if you are a business owner running a recruitment agency or you are a consultant/ recruiter searching for talents to fit a client’s job description, the process is complex, expensive and time-consuming, involving multiple parties with many stages from talent identification, interview to contract approval, invoicing and payment. (1)(2) As an example, a recruiter from a job recruitment agency “ABC” sign up and become a Customer (Host). The signup process is simple and requires their full name, email, phone number, location, industry and specialisations (skills). ● The Customer (Host) builds their Network and Community by inviting their contacts to join Canlead as trusted Connections (associates, freelancers and referrers) ● The Customer (Host) creates and post job opportunities, set up the pay-out payment account in Fiat-currency or Crypto-currency (available in the future) ● The Customer (Host) is given a new lead from a prospective client or an existing client’s employee, freelancer or former employee ● Note: the employee or freelancer can sign up and become a Referrer (Leader) at any time. If they are existing users then they can simply switch their user profile to become a Referrer (Leader). The Referrer (Leader) is responsible for leading the referral process to a successful conclusion so they may get recognised and rewarded the referrer fees and CAND tokens (3)(4) The Referrer (Leader) can find and refer any opportunities they may find on the Canlead platform to their friends or candidates ● The Referrer (Leader) builds their Network and Community by inviting their contacts to join Canlead as trusted Connections (associates, specialists, freelancers and customers) ● The Candidate builds their Network and Community by inviting their contacts to join Canlead as trusted Connections (associates, specialists, freelancers and friends) ● Note: anyone can sign up and become a Candidate at any time. The Candidate can notify their Referrers (Leaders) when they are seeking for unique job opportunities (5)(6) Once a Customer (Host) and Candidate have been introduced and connected, they go through the standard interview and contract negotiation process. They should always communicate using the Canlead platform to guarantee payments. Page 15 of 41

(7) The Customer (Host) pays the referral fee to the Referrer (Leader) after the Candidate started their first day and/ or passed their probation. The Customer (Host) pays Canlead a 10% commission or service fee for using the platform and service. (8) All users who are involved in the referral process can rate each other after every successful payment transaction to improve their reputation. (9) The Canlead platform rewards the CAND tokens to each user after every successful payment and rating to incentive the network. General Opportunity and Referral Process and Dataflow 5.4 Canlead Feefer Artificial Intelligence A major challenge to solve is to provide personalised, engaging and timely referrals or recommendations from a pool of millions of items to millions of active users. Canlead Feefer Artificial Intelligence (AI) will be developed to address this challenge. In Canlead, the customer will create and post the opportunities on to the boards. There will be millions of customers undertaking this posting of opportunities on to the boards. The key referral problem is this: given a query set Q comprising a set of opportunities and corresponding weights, return a set of boards that the referrers may be interested in. Page 16 of 41

The query set Q is referrer-specific and is generated dynamically after every action of the referrer - as an example, most recently interacted opportunities have high weights while opportunities from a long time ago have low weights. Among other things, Canlead Feefer referrals are used to show a grid of opportunities in a referrer’s home page that the referrer might find relevant to save in their board. Whenever a referrer clicks on an opportunity, Feefer is used to show related opportunities. When a referrer views one of their own boards, Feefer is used to suggest other opportunities to be saved to the board. Feefer is also used to recommend “Picked for you” boards. Similarly, Feefer generates recommendations in the customer’s home page that the customer might find relevant such as the referrer’s leaderboard profile, as well as the candidate’s home page with recommendations about which referrers they should follow. The goal is very simple, Canlead wants referrers to make one or more referrals each time they log in to use the app! 5.5 Problem Summary for Design Considerations These are the areas Canlead is intended to solve both off-chain and on-chain: ● Lack of incentives to share quality opportunities and build long term relationships ● Lack of certainty if the opportunity, candidate, referrer and customer is reliable ● No universal referral board where users can share and earn from referrals ● No candidate, referrer and customer de-facto rating and review portal ● Tokenizing opportunities based on the Canlead Sharing Economy 2.0 model ● Monetising social networks and reputation through sharing and earning ● Solving proof of opportunity and referral (POR), adding transparency and reducing opportunity wastage in any multi-billion dollars’ market ● Providing access to quality services and talents globally, lower costs and higher quality of candidates ● Reducing complexity in billing, payment, cross-border payment and settlement systems 5.6 Token Design Considerations Canlead is adopting a token design concept that consists of building an ecosystem surrounding our market or the business model that we create using the blockchain technology. It is an extremely complex task, comparable to designing and launching a completely new economic structure. We intend to keep the design and the underlying token architecture as simple as possible and minimize our assumptions about agents’ behaviours because even very simple structures can lead to extremely complex interactions and outcomes. Page 17 of 41

Design Inputs Token design requires an understanding of the ​incentives for each participant in our ecosystem, business model, market structure and network structure. The final model leads to a protocol design that should allow our network to sustain itself in a healthy manner while prioritising system safety by correctly engineering incentivisation and dis-incentivisation mechanisms. An incentive is something that makes people act in a particular way and is central to the study of economics. In our context, we use it to achieve mutual gains when parties have differing motivations and/ or degrees of knowledge. Taxonomy of Actors The first crucial step in the token design process is to determine for whom the network is being designed i.e. all the agents that will participate in the network, their specific roles within the economy and how they all influence each other. Defining participants’ roles and user flows such as the direction of interactions/ communications within our network will influence strategic interactions among network participants, which in turn affect our network and hence the ecosystem’s outcome. Finally, determining network participants and their roles is a critical dependency for the next step of defining the ​network’s objective function​, also known as the reward function and utility function, which is the most important output of our design. Without defining a full picture of network participants and their roles, we can neither define the metrics that would determine network success such as user engagement or other payoffs, nor the constraints of our problem. The ​Network Objective Function is the primary objective we want the network to optimise above all else and helps us aggregate the different goals of a particular network depending on their relevant importance. Equally as important as a network’s objective function are the model’s constraints, a requirement in the design of safe systems. Key Stakeholders In The Canlead Ecosystem The approach is to formulate the problem: who are the stakeholders, what do they want and then translate them into objectives and constraints. The ​objective function is to maximize the supply of relevant data, service and reward the tokens for the supply and maintenance of the relevant data and service. Canlead’s token design uses this goal to direct all other token design decisions. The key tool used by Canlead to incentivise behaviour around this ​objective function is through the introduction of token rewards. Stakeholder What value they can What they might get in provide return Opportunity provider Supply opportunities Tokens for making the opportunity available Page 18 of 41

Opportunity referrer Supply consumers Tokens for making the (candidates) referrals possible Match consumers (candidates) to opportunities Opportunity consumer Supply own talents (skills) Tokens for participating in (candidate) and resources the referral process Verifier Verify opportunities Tokens for verifying the authenticity and quality of the opportunities Mediator Mediate conflicts Tokens for mediating any conflict between parties Keeper Run nodes in the network Tokens for chain-keeping 5.7 Game Theory Game theory is the study of multi-person decision problems and a crucial tool in the token design process since it helps us determine the outcomes from the strategic interaction of players given their preferences and incentives. Canlead will fulfil this objective with the least amount of assumptions possible about an agent’s behaviour. In many token use cases, self-interests of the network participants are in direct contrast to the interests of the network as a whole. Moreover, stakeholders’ incentives are not always aligned. Therefore, game theory is an extremely useful tool that can help us understand the underlying drivers that dis-incentivise cooperation within our ecosystem, and better design a token that aligns participant incentives among themselves and with the objectives of the network. 6.0 Market Research Sharing is not a new concept. Giving someone a ride in your car, dropping your pet off at a friend’s house, cooking for guests and referring friends to an opportunity are all common actions. The sharing economy, on the other hand, is a concept that has only recently come to fruition. It’s a newer form of sharing where a service is provided for a monetary return. At first glance, it seems mainly limited to the transportation industry and the travel industry. But the economic foundations of sharing are broad. Many other industries could soon face the disruption experienced by taxi fleets and hotel chains. Based on the PwC report, the sharing economy market is expected to grow to $335 billion by 2025, a huge increase from the 2014 market value of $14 billion. The rise of the sharing economy is changing the face of global business - creating opportunities for new entrants, challenges for incumbent players, and searching questions for all stakeholders. Page 19 of 41

The original sharing economy groupings of services are: ● Accommodation (Airbnb) ● Transportation (Uber, Citymapper) ● Services (TaskRabbit, Freelancer, Canlead) ● Finance (Xero, Wefunder) ● Goods (eBay) ● Software and digital entertainment (Spotify) The downsides of the sharing economy are platform monopolies, privacy violations, unfair competition and trust - about 69% of Americans say they will not use the sharing economy company until it is recommended by someone they trust. Most new entrants coming into the sharing economy market are still related to travel, accommodation and collaboration. As a result, an opportunity has arisen for a platform aims at the Service sector focusing initially on the HR / Recruitment market where Canlead intends to address. 6.1 Market Opportunity The global job market is growing fast, with a compound annual growth rate of 10%, and will exceed $26 billion by 2020. Below is a list of a 5-year historical job vacancy from the major economies; UK, France, Germany and the US. The UK economy is strong with a steady increase in job vacancy over the last 5 years. The 2017 data has been normalised to show about 9.8 million job vacancies per year. [5] Page 20 of 41

The French economy has been bumpy with a small increase in job vacancy over the last 5 years. The 2017 data has been normalised to show about 3.5 million job vacancies per year. [5] The German economy is strong with a significant increase in job vacancy over the last 5 years. The 2017 data has been normalised to show about 10.1 million job vacancies per year. [5] Page 21 of 41

The US economy is strong with a significant increase in job vacancy over the last 5 years. The 2017 data has been normalised to show about 75 million job vacancies per year. [5] Using the above job vacancy data, we devised a simple model to provide an indicative annual revenue. The numbers are less important than the underlying model and assumptions. It is not possible to generate $9.8 million in revenue in the first year. Country No of job Job market size Addressable job Revenue based vacancies per based on $1,000 vacancies/ on 10% service annum referral fee referral fee opportunities based on 1% UK 9.8 m $9.8 b $98 m $9.8 m Germany 10.1 m $10.1 b $101 m $10 m France 3.5 m $3.5 b $35 m $3.5 m Spain 0.54 m $0.54 b $5.4 m $0.54 m US 75 m $75 b $750 m $75 m Worldwide 131.5 m $131.5 b $1315 m $131.5 m The report from Trading Economics shows in the UK there was 3037 new agencies were registered in 2014, 3984 new agencies registered in 2015, 4529 new agencies registered in 2016 and a record 9000 new agencies registered in 2017 to support the job market where the demand is greater than the supply of candidates. [6] Page 22 of 41

6.2 Job Referral Statistics The statistics indicate that 7 in 10 medium to large enterprise offers a referral programme, and 2 in 10 candidates are hired via referral. ● 7 in 10 medium to large businesses offer an employee referral scheme ● 7 in 10 agencies offer an incentive/ referral scheme ● 9 in 10 referred candidates get an interview ● 5 in 10 interviewed candidates get hired ● 2 in 10 is hired through an employee referral scheme 6.3 Competition Canlead has identified a number of competitors who will have a referral application. Canlead differentiates from its competitors by providing a simple to use opportunity and referral platform as detailed in this document. Feature vs Project Canlead Plentix AWorker Website canlead.io plentix.io aworker.io Web app (mobile Yes Info not avail Info not avail browser) Native app (mobile) On roadmap Info not avail Info not avail Website (desktop Yes Info not avail Info not avail browser) Platform or App Platform Info not avail Info not avail Aim at Opportunity creation, Referral and Networking for Aim at retail referral Aim at work referral in Product focus business, individual, program the recruitment market and professional across multiple markets One addressable For the business For the recruitment Target market market span multiple service market market industries Target user Everyone Mostly business Mostly business Product availability Yes. Beta version WIP WIP Product market fit Yes. Successful WIP WIP test Page 23 of 41

Customer onboarding Nov 2018/ WIP WIP WIP Simple user registration & verification process User registration Info not avail Info not avail via LinkedIn, Facebook, Google, Email Target geography UK, Asia, EU and US Info not avail Info not avail ICO crowd sales 2019 Q4 2018 Q3 2018 timeline Soft cap $2.5 mil Soft cap $3 mil Hard cap 24,770 ETH ICO crowd sales Hard cap $20 mil Hard cap $10 mil or $15.0 mil Company registration Dec 2016 2017 Jun 2017 6.4 Competitive Advantages Canlead has the following advantages over its competitors: First to Market ● To tokenize opportunities and monetise social networks ● A referral board for jobs, properties and other services ● A personal reputation portal for the customer, referrer and candidate ● Easy to transfer and collect payments (fiat or crypto) Referrer and Customer Incentive ● Referrers get paid for referring candidates to opportunities ● Customers save time, effort and money by posting opportunities and setting the referral fee ● Candidates get a better and faster hiring experience with more certainty Ease of Use ● Mobile first, user-friendly and self-service ● Match opportunities with user profiles ● Customers pay referrers after successful referrals ● No win no fee business model Profile ● Use existing LinkedIn, Google or Facebook to sign-in ● View and edit user profiles Page 24 of 41

● Three-way user performance rating after successful referrals to improve integrity and credibility Design and Brand ● Memorable name ● Simple idea and product offerings ● Design has three actors/ user profiles to provide an open, scalable and adaptable solution 7.0 Product 7.1 Background and Product Market Fit Test Canlead began when we provided opportunities and referrals to our community of suppliers and customers looking for a deal, be it a job, product or service. Now, we provide an online service of customers (Hosts), referrers (Leaders) and friends (Candidates) who can choose to create a Canlead user account so they may list their unique opportunities or refer their friends. Canlead makes the job, product, service opportunity sharing and referral easy, enjoyable and safe. We verify personal profiles and opportunity listings, maintain a smart messaging system so customers (Hosts), referrers (Leaders) and friends (Candidates) can communicate with certainty, and manage a trusted platform to transfer and collect payments (tokens). The Canlead application/ platform (off-chain version) has been beta tested and the product market fit has been proven by our partners in technology recruitment and consultancy. The Canlead App Page 25 of 41

7.2 Canlead Decentralised Application (Dapp) Canlead as a decentralised platform (Dapp) will enable businesses and communities to monetise their data and services to help drive the value of the Canlead ecosystem. As with any platform, the network effect is enhanced by the growing number of participants. When the network expands, the utility of the Canlead token (CAND) increases along with its market reach. Canlead is an open platform and will give the development community a tremendous amount of flexibility and the potential to be rewarded for their contributions. For example, developers can use the Canlead API sets to write their own community-built software application services (via their own 3rd party application) that will be integrated within the Canlead platform. The development community will be able to earn CAND for every successful transaction the customer put through their community-built application services. For example, if a producer transacts with ‘ABC’ Limited or Developer via their community-built application service ‘XYZ’ successfully then ‘ABC’ Limited or Developer who created the ‘XYZ’ Service will be rewarded. Canlead has selected the Ethereum blockchain technology as a foundation to build the Canlead decentralised application (Dapp) to support the expected user and customer growth over the next few years. 7.3 Why The Blockchain Blockchain technology offers several real-world benefits and advantages: ● Covert real opportunities into tokenized values, this way each person who is involved in the referral opportunity gets a portion of the value ● Offer rewards in CAND tokens instead of loyalty points, as CAND tokens can be used to purchase or trade with other products and services within the ecosystem ● The token connects opportunities with users and rewards successful referrals ● Furthermore, the CAND token unlocks several premium blockchain features; one2one referral, leaderboard, borderless payment, application integration and 3rd party services ● A decentralised and distributed ledger provides users with a safe and secure system, giving them the confidence that no business can change the system of records ● A consensus mechanism removes any centralised controlling body to enable network participants to validate transactions, proof of opportunity and referral, and add clarity for both the business and user Note: Blockchain is providing the foundation on which the decentralised network is built, allowing it to run with no central authority. Page 26 of 41

7.4 Technology Limitations The main limitations of blockchain technology today are: ● Transaction time, which is currently ten minutes on average for Bitcoin (blockchain.info) and seventeen seconds on average for Ethereum (ethstats.net) ● The cost for each transaction / smart contract execution ● The limited ability of the network to interface with real-world information Despite these limitations, Canlead believes that blockchain technology is well suited as a solution to conduct ‘opportunity and referral’ transactions because the number of transactions in recruitment is relatively average due to the nature of the sector. 7.5 Smart Contracts For The Existing Legal Framework Canlead’s engineering team will design a community-led ‘opportunity and referral’ platform powered by smart contracts, combining solutions from the legal, blockchain and payments industries. Canlead will prototype some of the core technology using blockchain technology that will become the Canlead Dapp allowing each party to transact - including the Customer, Referrer, Candidate and the third-party application service. The workflow for each process will be built to meet the market rules within the systems currently existing in the UK. The goal of launching the Canlead platform in the UK first is to allow the prototype to be narrowly focused on driving consumer testing, adoption and improvements within a controlled market. Thereupon, Canlead will seek to implement the Canlead solution and drive continuous rapid growth throughout key markets around the world. However, due to blockchain’s new and innovative nature, Canlead recognises the existence of regulatory and infrastructure limitations in the current technology, therefore Canlead delivery approach is to build and deploy features gradually over time. The first iteration of the Canlead Dapp (which includes a centralised interface and decentralised smart contracts) intends to streamline existing processes, among other things, reducing the need to rely on the multiple intermediaries currently involved in the recruitment transactions. While aspects of the process will be partly decentralised, it will primarily make the current recruitment process easier to manage and more transparent. As it develops, Canlead intends to transition towards a pure p2p2p decentralised system that removes the need for most of the existing intermediaries involved in recruitment transactions today. We note that certain people and intermediaries performing physical functions such as interview and negotiation will remain part of the transaction process in the immediately foreseeable future. 7.6 Technology Considered to Build & Run the Canlead Dapp The Canlead platform is being developed using a hybrid architecture with functionality on the blockchain (on-chain) and functionality of the blockchain (off-chain). This architecture is designed to optimise the scalability, security and authentication capabilities. Page 27 of 41

On-chain Technology On-chain capabilities are leveraged where they provide the greatest value, specifically those providing encrypted transactions and ensuring tokenized value flow. Our current plan is to build on Ethereum’s platform using Parity and Solidity to develop the smart contract. The Canlead Token has been developed using ERC20. The smart contract creates and manages token flows which a) enable easy transactions for community partners and stakeholders, b) provide an incentive to drive greater usage, and c) provide governance of the tokens. Off-chain Technology Off-chain capabilities are the underlying capabilities which provide the authentication and communications at scale. Hybrid Technology Stack Canlead will use the existing and new technology stack: ● Client-side: JavaScript ● Server-side: Golang ● Framework / Front-end Library: React ● Database: Postgres ● Ethereum Development Language: Solidity (for coding smart contracts that run on Ethereum) ● Parity Ethereum: A client and user interface providing the platform of choice for developers and users of decentralised applications ● Ethereum Development Framework: Truffle (for compiling, migrating and testing smart contracts) ● Decentralised Storage: Storj (for storing user profiles, opportunity listings, files, chat messages) ● Peer-to-Peer Distributed File System: IPFS (for storing user profiles, opportunity listings, files, chat messages) ● Meta-data Storage: Blockchain (for critical data, encryption keys, meta-data) ● Ethereum Identity Management: uPort (for digitally sign transactions and easy login to Dapps) ● Cloud Service: Amazon AWS, EC2, EKS, ECS, etc ● DevOps Continuous Deployment: GitLab Canlead Architecture Page 28 of 41

Architecture We plan to build native applications; we plan to build technologically independent solutions for Android and Apple devices, with both relying on the same JSON API that will be an integral part of the Canlead backend. Hosting We have already released a beta version of our cloud solution hosted in the AWS public cloud that allows for high security and heavy loads. We plan to build a disaster recovery solution, redundant cloud mirrors in different AWS region with direct live replication and live migration in critical situations. Our cloud solution must contain enough hardware and networking resources to host all of the solution’s VMs and large data storage. Page 29 of 41

Canlead intends to use a distributed database to store listings as an intermediate step along the way to a decentralised solution. The mobile web app will have a digital wallet to store the Canlead Utility Tokens and users will be able to store in those wallets the tokens that they collect via the rewards programs and any payment. 8.0 Business and Operating Model 8.1 Business Model Canlead has a simple and scalable business model. The referrer refers candidates to opportunities posted by the customer. When a referral is completed on the Canlead network, the customer pays the referral fee to the referrer and the service fee to Canlead for every successful business transaction. The breakdown is as follows: ● The customers pay 100% of the referral fee to the referrers for the service they provided ● The customers pay 10% commission (service fee) to Canlead for using its platform and service ● In total, the Hosts pay 110% Currently, payment can be made in the following fiat currencies: ● GBP ● USD ● Euro Canlead is planning to add the follow cryptocurrencies in the future in the jurisdictions where it is possible to do so: ● CAND ● ETH ● BTC Note: The customer set the referral fee in the referral opportunities so the higher the fee the more interests they get, potentially. 8.2 Operating Model To make this a reality, Canlead’s operating model hinges on the value of its digital platform. Canlead owns no hard or soft asset, be it a job opportunity or property sale opportunity, as it relies on Customers to join the platform and lists their opportunities. Canlead verifies customers, in addition to providing a rating system for customers to rate each other based on their experience. The element of trust that this builds is essential in the sharing economy, to ensure that the platform enters into the virtuous cycle of success: more referrers lead to more candidates and customers which leads to more revenue, and so on. Page 30 of 41

9.0 The Canlead Token and ICO Crowdsale 9.1 Canlead Token Overview Canlead is introducing the Canlead Utility Token, CAND, to the SHARING ECONOMY for the customer, referrer and candidate in any market. The CAND token connects opportunities with users and rewards successful referrals. Furthermore, the CAND token unlocks several premium blockchain features; one2one referral, leaderboard, borderless payment, application integration and 3rd party services. Opportunity sharing and earning will profoundly change the way we do business and work in the future. The CAND token is a utility token even though people earn tokens by performing certain tasks in the network or they can buy tokens to get access to the Opportunity they want from the Referral Board - people are not buying tokens with the expectation of profit then they are investing their money in the expectation of getting the Opportunity. The CAND token is based on the ERC20 standard, which allows for simple integration into users‘ wallets. It is used for all transactions among the participants of the Canlead ecosystem and economy when a high degree of decentralisation and token utilisation is reached. 9.2 Token Mechanics The CAND token, as an integral part of the Canlead ecosystem, performs multiple functions and will be fully designed so that our users will want to use it frequently. CAND tokens will be used to increase the candidate’s chances, reduce the customer’s hiring cost and improve the referrer’s quality of referral, as well as rewarding desired behaviours and outcomes. Since the Canlead network will operate on its own blockchain, all behaviours and outcomes will be recorded and automatically trigger token rewards, creating an immediate feedback loop that encourages positive behaviour. The feedback loop requires Canlead users to receive feedback in the form of reviews and ratings, which will encourage them to continue good behaviour. 9.3 Token Features The Canlead token provides for multiple features within the Canlead platform: ● Form of payment - CAND tokens will serve as a means of payment or reward within the ecosystem, although we will accept and use other types of fiat or cryptocurrencies ● Gamification - Referrers will earn CAND tokens for their achievements; the total amount of tokens earned per month, number of opportunities shared per month, number of successful referrals per month, higher ratings, etc Page 31 of 41

● Development contributions - External developers will earn the CAND tokens for their contributions to the Canlead source code based on measurable metrics, such as GitHub references, library usage in the Canlead code base and hackathon wins ● Partnership access - Canlead will give access to advanced platform features and the partnership programs will help integrating big companies and institutional players into the Canlead network 9.4 The ICO Crowdsale Campaign The crowdsale period will begin on Date (TBC), at 00:00. and will continue until Canlead reaches the hard cap of the equivalent of $20 million in fiat currency or until Date (TBC), at 23:59. We have created 1.0 billion CAND tokens. The tokens will sell at a price of 1 CAND = $0.04 USD. Canlead Token-metrics Metrics Value ($ / USD) CAND Token sale price 0.04 Soft Cap 2,500,000 Hard Cap 20,000,000 If the investment raised is higher than the Hard Cap, they will not be accepted from investors during the public sale and the crowd sale will be declared complete. Acceptable currencies: ETH, BTC and USD. Phase Investment Range Timeline Effective Bonus Private sale 100k (minimum) 2019 (#1) 35% 2019 (#1) 25% Presale $25k (minimum) 2019 (#2) 20% 2019 (#3) 15% 2019 (#1) 10% Public sale $100 (minimum) 2019 (#2) 5% We will issue 50% or 500,000,000 of the CAND tokens for the crowd sale and reserve 10% for network developments and future financing needs. If you wish to contribute a minimum of $100,000, please contact us at i​ [email protected] for additional premium conditions. Page 32 of 41

The tokens will be allocated as follows: All funds contributed in the Crowdsale will be used solely for the development, marketing and growth of the Canlead platform over 3 years when Canlead will be making a profit with sufficient cash flow to function on its own. Below are the allocation and the distribution and may be subject to change. Marketing and sales are critical to grow and scale Canlead business globally, so 30% of the funds will be allocated to this activity. We aim to create a distribution network with key distributors who will build their business services on the Canlead platform. As a result, the Canlead token will increase in value as utilisation increases. We will allocate 40% of the funds raised to set up research and development (R&D) capability to develop the decentralised Canlead platform and scale it to meet our growth targets. We aim to share our R&D findings with the Ethereum technology community to further advance the Ethereum blockchain infrastructure. The remaining funds will be allocated to the core areas of the business such as infrastructure & operations, security and legal & compliance. The key expenses for these funds collected are as follows: ● Development and Engineering ● Sales and Marketing ● Infrastructure and Operations ● Legal and Compliance ● Security and Audit ● Contingency Page 33 of 41

9.5 Time Lock-up Period There is a time lock-up period of 6 months so the founders, executive management team, advisors, contributors and partners cannot sell their tokens as soon as Canlead is listed on the ICO exchanges. This is important to ensure those who have supported the Canlead project are committed to executing the roadmap, deliver value to the users and community, as well as protecting the investors. Any unused tokens will be burnt. Page 34 of 41

10.0 Roadmap Canlead is continuing its mobile application platform development, acquiring new businesses and focusing on building a global community, as well as working on the ICO crowdsale project. Timeline Milestone Status 14 Dec 2016 Canlead registered in the UK Achieved Dec 2016 – Feb 2017 Requirements & design specifications Achieved Feb 2017 – Sep 2017 Software development & MVP version Achieved Oct 2017 – Mar 2018 Software development & beta version Achieved Apr 2018 – Jul 2018 User testing and product market fit testing Achieved Aug 2018 – Dec 2018 Business development & partnership agreed Achieved Jun 2018 – Sep 2018 ICO consultancy assessment & selection Achieved Jun 2018 – Sep 2018 ICO marketing firm assessment & selection Achieved Oct 2018 – Dec 2018 ICO legal firm assessment & selection Achieved Blockchain technology development partner Aug 2018 – Oct 2018 Achieved assessment & selection Aug 2018 – Dec 2018 ICO advisors onboarding Achieved Sep 2018 – Mar 2019 ICO: build community WIP Q1 & Q2 2019 Piloting with friend and family customers WIP Q1 & Q2 2019 ICO: token sales WIP The user, community and service support Q3 2019 Plan capability fully operational Q3 2019 Dapp development and testing Plan Launch the world's 1st 'opportunity and referral' Q1 2020 Plan platform on TestNet Launch the world's 1st 'opportunity and referral' Q2 2020 Plan platform on MainNet i.e. available to the public GOAL: onboard 50k users and 20 partners/ Q3 2020 Plan customers GOAL: onboard 200k users and 50 partners/ Q1 2021 Plan customers Page 35 of 41

11.0 Team The Canlead team is unique in that it combines deep technology, recruitment and human resource technology industry experience, as well as blockchain and software development expertise. Like many other blockchain crowd sales, Canlead’s crowd sale is a natural step in Canlead’s long-term vision of delivering frictionless high-quality ‘opportunity & referral’ solutions for everyone. Michael Quan (Founder & CEO) Michael has spent over 20 years in people management, technology delivery, software development, DevOps, digital transformation and electronics engineering. An entrepreneur from an early age began in audio electronics product development with two products launched in the 1990s, and an enterprise software solution sold in 2009. Michael is currently building his new start-up, Canlead, to address the challenges in the Human Resource, Recruitment and the wider industry using Blockchain, Canlead Tokens and Artificial Intelligence which he believes are required to power the next Sharing Economy 2.0 and the 4th Industrial Revolution. Master of Engineering, Electronics Engineering, King's College, University of London. L​ inkedIn Nito Martinez (Technical Director) Nito is a founding member of Qindel Group and holding a CTO position with 50 staff under his management. Qindel is a successful technology consultancy spanning across Spain, UK, Mexico and Colombia. He has extensive technology and business experience, who believes blockchain is the new technology wave. A technologist and business leader with over 20 years experience, speaks 5 European languages, and most importantly a modest person. Nito gained a Bachelor of Science in Computer Science from the University of A Coruña, Spain. ​ inkedIn He brings with him a vast amount of start-up and technical experience to Canlead. L Siri Narasimham (Business Director) Siri has built a successful technology recruitment business with a turnover of £35 million in 2018. A very well connected and respected professional within the recruitment industry. He has over 15 years of experience within the Digital Technology recruitment market, across private enterprises and public sector organisations. Siri has been an HR industry advisor at Canlead and now he is a member of the Canlead executive management team. He brings with him a network of Page 36 of 41

industry experts to accelerate Canlead in the HR-Tech industry. ​LinkedIn Dan Dale (Business Development Manager) Dan has an extensive startup and established vendor experience, and strongly believe in Canlead's ability to complement and disrupt the recruitment industry constructively. A highly motivated professional with over 15 years of IT sales and staffing experience. Dan is leading and managing business development at Canlead. Bachelor of Arts, Business Studies, Southampton Solent University. ​LinkedIn Guilherme Muck (PR and Community Manager) Guilherme is an experienced ICO project and community manager, specialising in ICO strategy, development and marketing. A crypto enthusiast with a strong belief in blockchain that it will change our lives for the better. Bachelor of Dentistry, Federal University of Minas Gerais, Brazil. ​LinkedIn 12.0 Advisors Asher Looi (ICO Program Management) Asher started his career in real estate before he ventured into the world of investments and fundraising. Today, Asher conducts Initial Coin Offerings (ICOs) and is the co-founder for one of Malaysia’s first cryptocurrency mining company – CoinDeology.com. Asher is responsible for managing the Canlead ICO program with Michael Quan. L​ inkedIn Michael Creadon (Marketing and Fundraising Advisor) Michael is the CEO of 4Rev, a global crypto research blog. He brings a wealth of knowledge in capital markets to everything he does, having served for two decades as CEO of Traditum, a proprietary trading firm based in Chicago specializing in interest-rates and agricultural commodities. Michael has served on several regulatory committees Page 37 of 41

​ inkedIn and is widely quoted in the media for his market views and trading industry insights. L Irina Spekman (Business and Funding Strategy Advisor) Irina has a successful international track record as an entrepreneur, business strategy and growth advisor in the tech sector in multi-industry sectors. She supported many innovative startups in development, implementation of go-to-market, international growth strategies and corporations in adopting innovative solutions. She has experience in fundraising, deal structuring, MA consulting and has realized multi-million assignments for her Clients leading to more than 30% of revenues growth. Irina is a C-level executive, visionary, blockchain evangelist, passionate about sustainability, sharing circular economy, startups and projects with a social impact. ​LinkedIn Peter Gold (HR Technology Industry Advisor) Over 20 years experience in Talent Acquisition; technology thought leadership, writer, blogger and speaker. Working with organisations to help them utilise great technology to attract, hire and retain the best ​ inkedIn people. L Page 38 of 41

13.0 Disclaimers and Risk Disclosure Canlead Limited. has prepared a white paper and other materials concerning the sale of tokens and the project. The White Paper, as it may be amended from time to time, is hereby incorporated by reference. Canlead Limited (Company) will distribute the Canlead Coin tokens (Tokens) to buyers (Buyer) pursuant to the Canlead Distribution Contract (the Contract). The company makes no representations or warranties, express or implied, including any warranties of title or implied warranties of merchantability or fitness for a particular purpose with respect to the Contract or Tokens or their utility or the ability of anyone to purchase or use Tokens. Without limiting the foregoing, none of the Company parties represents or warrants that the process of purchasing and/ or receiving Tokens will be uninterrupted or error-free or that Tokens are reliable and error-free. As a result, Buyer acknowledges and understands that Buyer may never receive Tokens and may lose the entire amount Buyer paid to Company. Buyer shall provide an accurate digital wallet address to Company for receipt of any Tokens distributed to Buyer pursuant to the Contract. The sale of Tokens and Tokens themselves are not securities, commodities, swaps on either securities or commodities or a financial instrument of any kind. We will be receiving a memo from our legal representative stating that our token is a utility token. Accordingly, this document does not constitute the investment counsel, advice, or solicitation for investment in any security. Purchases and sales of Tokens are not subject to the protections of any laws governing those types of financial instruments. This Agreement and all other documents referred to in this Agreement, including the White Paper, do not constitute a prospectus or offering document and are not an offer to sell nor the solicitation of an offer to buy an investment, security, commodity, or a swap on either security or commodity. Buyer should not participate in the Canlead Coin Distribution or purchase Tokens for investment purposes. Tokens are not designed for investment purposes and should not be considered as a type of investment. The company has prepared this white paper for the sole purpose of introducing the technical aspects of the Canlead network, its associated platform components, and its underlying blockchain protocol Ethereum. This document does not constitute an offer, solicitation, recommendation, or invitation for or in relation to the securities of any company described herein. The White Paper is not an offering document or prospectus and is not intended to provide the basis of any investment decision or contract. The information presented herein is of a technical engineering nature only and has not been subject to independent audit, verification, or analysis by any professional legal, accounting, engineering, or financial advisors. The White Paper does not purport to include information that Buyer might require to form any purchase decision nor does it comprehensively address risks of Tokens, which are numerous and significant. Page 39 of 41

Company (along with its directors, officers, and employees) does not assume any liability or responsibility whatsoever for the accuracy or completeness of information contained in the White Paper or for correcting any errors herein. Furthermore, should Buyer choose to participate in the initial sale of Tokens, Company does not assume any liability or responsibility whatsoever for any loss of market value of Tokens. The content of the White Paper may be technically challenging and require a high degree of familiarity with distributed ledger technology to comprehend Tokens and associated engineering risks. Readers of this document are encouraged to seek external advice and are solely responsible for making their own assessment of the matters herein, including assessing risks and consulting technical and professional advisors. 14.0 Conclusion Our aspirations for Canlead is to create a large global decentralised network with millions of Customers sharing opportunities with millions of Referrers who refer them to millions of Candidates. These aspirations are being realised from our concept design, product development, working with various businesses and individuals across multiple industries: ● We have created an innovative Sharing Economy 2.0 model for the recruitment and technology industry ● We have market tested this model with the Canlead app, platform and received positive feedback ● We are anticipating that the recruitment agencies and technology consultancies will start using our platform to create opportunities and acquire talents ● We are anticipating our partners will want to integrate their systems with our platform to share and promote opportunities ● We will target the Canlead app at users who may want to use it for social purposes ● We will encourage government organisations to use our Canlead platform to improve speed and transparency in the government recruitment sector, and therefore improved attractiveness for investors ● We will enhance our product such that the candidates will find Canlead to be their platform of choice when they are seeking for unique opportunities ● We will work in partnership with those who share our aspirations to increase our value to the users, partners, communities and investors Page 40 of 41

15.0 References [1]-​https://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intellig ence-series/assets/pwc-cis-sharing-economy.pdf [2]​-​http://www.journal.ky/2017/08/11/sharing-is-hip-disruptive-and-a-potentially-lucrative-inv estment-theme/ [3]-​https://www.blog.consultants500.com/professional-services-in-general/the-future-of-the-pr ofessional-services-industry/ [4]-​http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf [5]​-​https://tradingeconomics.com/united-kingdom/job-vacancies [6]-​https://www.recruitment-international.co.uk/blog/2017/12/recruitment-industry-hits-record -number-of-start-ups-in-2017-data-shows​, https://www2.staffingindustry.com/eng/Editorial/Daily-News/UK-Record-number-of-recruitm ent-agencies-entered-the-market-in-2016-40576 [7]-​https://bitcoinfees.info/ [8]-​https://ethgasstation.info/index.php?curr=usd Page 41 of 41