Monetha Whitepaper

Wednesday, June 20, 2018
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White​ ​paper June,​ ​2017

Executive​ ​summary 2 1.​ ​Three​ ​significant​ ​problems​ ​that​ ​merchants​ ​face:​ ​trust​ ​and​ ​reputation,​ ​payments, and​ ​an​ ​inability​ ​to​ ​reach​ ​the​ ​growing​ ​Ethereum​ ​economy 4 1.1​ ​Trust​ ​and​ ​reputation​ ​problem​ ​in​ ​global​ ​e-commerce 5 1.2​ ​Expensive​ ​and​ ​long​ ​payment​ ​process 7 1.3​ ​An​ ​inability​ ​to​ ​participate​ ​in​ ​token-enabled​ ​digital​ ​asset​ ​economy​ ​potentially​ ​worth $10T​ ​in​ ​2025. 9 2.​ ​Monetha’s​ ​solution:​ ​a​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system​ ​working​ ​flawlessly together​ ​through​ ​a​ ​blockchain​ ​based​ ​payment​ ​gateway 10 2.1​ ​A​ ​Universal​ ​Decentralized​ ​Trust​ ​and​ ​Reputation​ ​System​ ​on​ ​the​ ​Ethereum​ ​blockchain. Ensuring​ ​trust​ ​in​ ​global​ ​commerce. 11 2.2​ ​A​ ​mobile​ ​payments​ ​solution​ ​to​ ​accept​ ​mobile​ ​Ethereum​ ​based​ ​cryptocurrency payments​ ​generally​ ​up​ ​to​ ​5X​ ​cheaper​ ​and​ ​up​ ​to​ ​x10000​ ​faster. 15 2.3​ ​Enabling​ ​merchants​ ​to​ ​reach​ ​$10​ ​trillion​ ​digital​ ​asset​ ​economy 18 3.​ ​Product​ ​architecture​ ​and​ ​product​ ​development​ ​timeline 21 3.1​ ​Smart​ ​Contracts​ ​&​ ​Workflows 21 3.2​ ​Intended​ ​Product​ ​architecture 24 3.3​ ​Beta​ ​version​ ​of​ ​the​ ​product 24 3.4​ ​Product​ ​development​ ​roadmap. 25 4.​ ​Market​ ​opportunity​ ​and​ ​business​ ​model 27 4.1​ ​Market​ ​opportunity 28 4.2​ ​Business​ ​model 32 5.​ ​Marketing​ ​and​ ​Strategy 33 5.1​ ​Network​ ​effect 33 5.2​ ​Loyalty​ ​program 34 6.​ ​Crowdsale​ ​details 36 6.1​ ​MTH​ ​Creation​ ​Ratios 37 1st​ ​price​ ​batch​ ​until​ ​the​ ​soft​ ​cap​ ​is​ ​reached:​ ​1​ ​ETH​ ​=​ ​2400​ ​MTH 37 2rd​ ​price​ ​batch​ ​after​ ​the​ ​soft​ ​cap​ ​is​ ​reached:​ ​1​ ​ETH​ ​=​ ​2000​ ​MTH. 37 6.2​ ​MTH​ ​Tokens 38 6.3​ ​Incentive​ ​program 38 6.4​ ​Budget 39 7.​ ​Legal 40 8.​ ​Team 43 8.1​ ​Monetha​ ​Team 43 8.2​ ​Monetha​ ​Advisory​ ​Team 45 References 47 1

Executive​ ​summary E-commerce​ ​worldwide​ ​sales​ ​in​ ​2014​ ​were​ ​USD​ ​1.33​ ​trillion​ ​and​ ​are​ ​projected​ ​to increase​ ​to​ ​USD​ ​4.058​ ​trillion​ ​by​ ​2020.​ ​E-commerce​ ​share​ ​of​ ​retail​ ​sales​ ​is​ ​expected to​ ​increase​ ​from​ ​7.4%​ ​in​ ​2015​ ​to​ ​14.6%​ ​in​ ​2020.​ ​Furthermore,​ ​according​ ​to​ ​Statista, the​ ​number​ ​of​ ​people​ ​buying​ ​goods​ ​or​ ​services​ ​online​ ​will​ ​increase​ ​from​ ​1.46​ ​billion in​ ​2015​ ​to​ ​above​ ​2​ ​billion​ ​in​ ​2020. Despite​ ​the​ ​explosive​ ​growth,​ ​three​ ​major​ ​problems​ ​still​ ​exist: 1. Trust​ ​and​ ​reputation​:​ ​Building​ ​trust​ ​is​ ​difficult,​ ​and​ ​it​ ​is​ ​centrally​ ​governed​ ​by big​ ​marketplaces.​ ​There​ ​is​ ​an​ ​inability​ ​to​ ​transfer​ ​trust​ ​from​ ​one​ ​centralized service​ ​to​ ​another,​ ​and​ ​thus​ ​a​ ​need​ ​to​ ​establish​ ​relationship​ ​with​ ​each merchant​ ​separately.​ ​Moreover,​ ​a​ ​merchant’s​ ​history​ ​is​ ​not​ ​recorded,​ ​so​ ​there is​ ​no​ ​ability​ ​to​ ​punish​ ​fraudulent​ ​buyers​ ​or​ ​merchants.​ ​Huge​ ​efforts​ ​and advertising​ ​budgets​ ​are​ ​needed​ ​to​ ​create​ ​trust​ ​if​ ​a​ ​merchant​ ​is​ ​not​ ​a​ ​part​ ​of​ ​a centralized​ ​marketplace. 2. Expensive​ ​and​ ​long​ ​payment​ ​process:​ ​There​ ​are​ ​16(!)​ ​different​ ​steps​ ​to settle​ ​the​ ​transaction​ ​and​ ​up​ ​to​ ​15(!)​ ​different​ ​fees​ ​to​ ​pay​ ​for​ ​payment gateways.​ ​Transaction​ ​fees​ ​range​ ​from​ ​2%​ ​+​ ​0.1​ ​to​ ​6%​ ​+​ ​0.7.​ ​Chargeback fees​ ​of​ ​USD​ ​15.​ ​Moreover,​ ​existing​ ​payment​ ​gateways​ ​rarely​ ​offer​ ​a​ ​simple solution​ ​for​ ​a​ ​merchant​ ​to​ ​accept​ ​mobile​ ​payments​ ​on​ ​their​ ​website​ ​or​ ​point​ ​of sale​ ​terminals. 3. An​ ​inability​ ​to​ ​reach​ ​the​ ​growing​ ​ethereum​ ​economy:​​ ​Today,​ ​merchants cannot​ ​accept​ ​payments​ ​in​ ​Ether,​ ​which​ ​has​ ​reached​ ​a​ ​market​ ​cap​ ​of​ ​USD 36bn​ ​as​ ​of​ ​June​ ​14th.​ ​Moreover,​ ​a​ ​totally​ ​new​​ ​digital​ ​asset​ ​class​ ​is​ ​being created:​ ​tokens​ ​of​ ​products​ ​that​ ​are​ ​built​ ​on​ ​the​ ​Ethereum​ ​platform.​ ​The​ ​rise of​ ​a​ ​new​ ​kind​ ​of​ ​digital​ ​assets​ ​enables​ ​the​ ​creation​ ​of​ ​a​ ​token-based​ ​digital asset​ ​economy.​ ​It​ ​is​ ​expected​ ​that​ ​10%​ ​of​ ​global​ ​GDP​ ​will​ ​be​ ​generated​ ​on blockchains​ ​by​ ​2025.​ ​Merchants​ ​will​ ​definitely​ ​want​ ​to​ ​participate​ ​in​ ​the blockchain​ ​created​ ​economy. Monetha​ ​is​ ​creating​ ​a​ ​universal​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​solution working​ ​flawlessly​ ​together​ ​with​ ​mobile​ ​payments​ ​processing​ ​on​ ​the Ethereum​ ​blockchain​ ​leveraging​ ​smart​ ​contract​ ​technology. 1. Universal/Transferable​ ​trust​ ​and​ ​reputation​ ​system:​ ​Every​ ​time​ ​a transaction​ ​is​ ​made​ ​the​ ​blockchain​ ​will​ ​record​ ​the​ ​time​ ​of​ ​the​ ​transaction,​ ​both receiving​ ​and​ ​sending​ ​wallet​ ​addresses,​ ​warranty​ ​conditions,​ ​delivery​ ​time, 2

and​ ​all​ ​other​ ​information​ ​that​ ​is​ ​typically​ ​needed​ ​to​ ​ensure​ ​trust.​ ​All​ ​the sensitive​ ​information​ ​will​ ​be​ ​hashed​ ​and​ ​only​ ​available​ ​to​ ​authorized​ ​users​ ​in a​ ​beautifully​ ​designed​ ​user​ ​interface.​ ​Based​ ​on​ ​that​ ​information,​ ​clients​ ​and merchants​ ​will​ ​be​ ​able​ ​to​ ​file/solve​ ​a​ ​claim,​ ​rate​ ​each​ ​other,​ ​etc.​ ​Every​ ​time​ ​a transaction​ ​is​ ​made,​ ​claim​ ​registered,​ ​solved​ ​or​ ​unsolved​ ​(according​ ​to the​ ​purchase​ ​details​ ​saved​ ​during​ ​the​ ​purchase),​ ​review​ ​written,​ ​etc.,​ ​the smart​ ​contract​ ​will​ ​automatically​ ​change​ ​the​ ​trust​ ​level​ ​for​ ​each​ ​of​ ​the parties​ ​involved. 2. Mobile​ ​payments​ ​solution:​ ​With​ ​the​ ​help​ ​of​ ​the​ ​Ethereum​ ​blockchain,​ ​we are​ ​able​ ​to​ ​make​ ​payments​ ​with​ ​only​​ ​1​ ​step​ ​and​ ​1​ ​fee,​ ​which​ ​results​ ​in accepting​ ​payments​ ​generally​ ​up​ ​to​ ​5X​ ​cheaper​ ​and​ ​up​ ​to​ ​x10000​ ​faster​ ​for merchants.​ ​After​ ​simple​ ​integration​ ​with​ ​Monetha,​ ​merchants​ ​will​ ​be​ ​able​ ​to: use​ ​our​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system,​ ​accept​ ​Ethereum​ ​based tokens,​ ​accept​ ​mobile​ ​payments,​ ​and​ ​easily​ ​convert​ ​cryptocurrency​ ​to​ ​their local​ ​fiat​ ​currency. 3. Enabling​ ​merchants​ ​to​ ​reach​ ​$10​ ​trillion​ ​digital​ ​asset​ ​economy:​ ​By developing​ ​Monetha,​ ​we​ ​will​ ​not​ ​only​ ​allow​ ​merchants​ ​to​ ​participate​ ​in​ ​a trustful​ ​decentralized​ ​economy,​ ​but​ ​also​ ​reach​ ​the​ ​growing​ ​digital​ ​asset economy​ ​through​ ​our​ ​payment​ ​solution.​ ​The​ ​World​ ​Bank​ ​estimates​ ​that​ ​10% of​ ​global​ ​GDP​ ​will​ ​be​ ​generated​ ​on​ ​blockchains​ ​by​ ​2025.​ ​The​ ​GDP​ ​estimated for​ ​2025​ ​is​ ​$100T,​ ​thus​ ​the​ ​value​ ​generated​ ​through​ ​blockchain​ ​is​ ​expected​ ​to be​ ​$10T​ ​(10%). Mobile​ ​payments:​ ​According​ ​to​ ​Boston​ ​Consulting​ ​Group,​ ​the​ ​payment​ ​industry​ ​is about​ ​to​ ​experience​ ​a​ ​huge​ ​shift​ ​towards​ ​mobile​ ​payments:​ ​1)​ ​In​ ​2015​ ​mobile payment​ ​volume​ ​was​ ​USD​ ​8.6​ ​billion​ ​in​ ​the​ ​US.​ ​It​ ​is​ ​expected​ ​to​ ​increase​ ​almost​ ​32x by​ ​2021​ ​to​ ​reach​ ​$274bn​ ​in​ ​the​ ​US​ ​alone,​ ​2)​ ​mobile​ ​share​ ​of​ ​total​ ​ecommerce​ ​is expected​ ​to​ ​increase​ ​to​ ​48.5%​ ​of​ ​total​ ​e-commerce​ ​by​ ​2020.​ ​It​ ​was​ ​23.6%​ ​in​ ​2015. Business​ ​model:​ ​Monetha​ ​will​ ​only​ ​have​ ​one​ ​fee​ ​–​ ​a​ ​1.5%​ ​transaction​ ​fee​ ​for merchants. Token​ ​and​ ​token​ ​ecosystem:​ ​A​ ​⅓​ ​of​ ​Monetha’s​ ​revenue​ ​will​ ​be​ ​put​ ​in​ ​the​ ​“Voucher Smart​ ​Contract”​ ​in​ ​a​ ​form​ ​of​ ​MTH​ ​tokens​ ​to​ ​our​ ​token​ ​holders​ ​with​ ​an​ ​ability​ ​to​ ​claim​ ​for​ ​a voucher​ ​proportionately​ ​to​ ​the​ ​amount​ ​of​ ​MTH​ ​tokens​ ​they​ ​hold.​ ​Token​ ​holders​ ​will​ ​receive​ ​a voucher​ ​in​ ​MTH​ ​(Monetha’s​ ​currency)​ ​to​ ​use​ ​it​ ​as​ ​a​ ​discount​ ​when​ ​buying​ ​from​ ​ ​Monetha’s merchants.​ ​This​ ​voucher​ ​would​ ​be​ ​proportional​ ​to​ ​the​ ​amount​ ​of​ ​the​ ​MTH​ ​tokens​ ​held. Loyalty​ ​program:​ ​In​ ​order​ ​to​ ​encourage​ ​a​ ​network​ ​effect​ ​and​ ​create​ ​an​ ​ecosystem for​ ​the​ ​Monetha​ ​token,​ ​we​ ​are​ ​going​ ​to​ ​introduce​ ​a​ ​loyalty​ ​program​ ​for​ ​merchants. 3

Every​ ​purchase​ ​made​ ​via​ ​the​ ​Monetha​ ​payment​ ​system​ ​will​ ​reward​ ​the​ ​client​ ​of​ ​the merchant​ ​with​ ​0.2%​ ​(the​ ​exact​ ​percentage​ ​might​ ​change​ ​over​ ​time)​ ​of​ ​the​ ​value​ ​of the​ ​transaction​ ​in​ ​Monetha​ ​tokens​ ​from​ ​the​ ​Monetha​ ​loyalty​ ​pool. 1.​ ​Three​ ​significant​ ​problems​ ​that​ ​merchants face:​ ​trust​ ​and​ ​reputation,​ ​payments,​ ​and​ ​an inability​ ​to​ ​reach​ ​the​ ​growing​ ​Ethereum economy E-commerce​ ​has​ ​grown​ ​at​ ​an​ ​unprecedented​ ​rate​ ​and​ ​is​ ​projected​ ​to​ ​grow​ ​at​ ​an even​ ​higher​ ​rate​ ​over​ ​the​ ​coming​ ​years.​ ​According​ ​to​ ​“Statista”,​ ​retail​ ​e-commerce sales​ ​worldwide​ ​in​ ​2014​ ​were​ ​USD​ ​1.33​ ​trillion​ ​and​ ​are​ ​projected​ ​to​ ​increase​ ​to​ ​USD 4.058​ ​trillion​ ​by​ ​2020. The​ ​growth​ ​is​ ​perfectly​ ​illustrated​ ​by​ ​the​ ​number​ ​of​ ​shops​ ​created​ ​on​ ​the​ ​Shopify platform.​ ​They​ ​had​ ​84,000​ ​shops​ ​in​ ​2013,​ ​144,000​ ​in​ ​2014,​ ​243,000​ ​in​ ​2015​ ​and ended​ ​2016​ ​with​ ​almost​ ​378,000​ ​merchants​ ​on​ ​the​ ​platform​ ​-​ ​a​ ​growth​ ​of​ ​450%​ ​over 3​ ​years. 4

E-commerce​ ​is​ ​also​ ​gaining​ ​greater​ ​weight​ ​in​ ​total​ ​retail​ ​sales​ ​globally.​ ​It​ ​is​ ​expected to​ ​increase​ ​from​ ​7.4%​ ​in​ ​2015​ ​to​ ​14.6%​ ​in​ ​2020.​ ​Furthermore,​ ​according​ ​to​ ​Statista, the​ ​number​ ​of​ ​people​ ​buying​ ​goods​ ​or​ ​services​ ​online​ ​will​ ​increase​ ​from​ ​1.46​ ​billion in​ ​2015​ ​to​ ​above​ ​2​ ​billion​ ​in​ ​2020. Despite​ ​the​ ​super​ ​high​ ​growth​ ​of​ ​e-commerce,​ ​merchants​ ​face​ ​three​ ​major problems:​ ​1)​​ ​Trust​ ​and​ ​reputation,​ ​2)​ ​Expensive​ ​and​ ​long​ ​payment​ ​process,​ ​and 3)​ ​An​ ​inability​ ​to​ ​reach​ ​the​ ​growing​ ​Ethereum​ ​ecosystem,​ ​with​ ​a​ ​market​ ​cap​ ​of ~36​ ​billion​ ​and​ ​its​ ​corresponding​ ​Ethereum​ ​token​ ​economy. 1.1​ ​Trust​ ​and​ ​reputation​ ​problem​ ​in​ ​global​ ​e-commerce Building​ ​trust​ ​is​ ​difficult.​ ​It​ ​takes​ ​time​ ​and​ ​costs​ ​a​ ​lot​ ​of​ ​money.​ ​It’s​ ​even​ ​more​ ​difficult for​ ​new​ ​or​ ​small​ ​merchants. Trust​ ​and​ ​reputation​ ​are​ ​extremely​ ​important​ ​for​ ​participants​ ​of​ ​today's​ ​global commerce.​ ​People​ ​are​ ​more​ ​likely​ ​to​ ​buy​ ​from​ ​trusted​ ​merchants;​ ​therefore, merchants​ ​are​ ​striving​ ​to​​ ​maximise​ ​their​ ​trust​ ​rating/reputation​​ ​and​ ​build​ ​a​ ​loyal customer​ ​base. According​ ​to​ ​Econsultancy,​ ​61%​ ​of​ ​customers​ ​read​ ​online​ ​reviews​ ​before​ ​making​ ​a purchase​ ​decision.​ ​Moreover,​ ​according​ ​to​ ​Reevo​ ​stats,​ ​63%​ ​of​ ​customers​ ​are​ ​more likely​ ​to​ ​make​ ​a​ ​purchase​ ​from​ ​a​ ​site​ ​which​ ​has​ ​user​ ​reviews​ ​and​ ​a​ ​proven​ ​trust rating. Consumer​ ​reviews​ ​are​ ​significantly​ ​more​ ​trusted​ ​(nearly​ ​12​ ​times​ ​more)​​ ​than descriptions​ ​that​ ​come​ ​from​ ​manufacturers,​ ​according​ ​to​ ​a​ ​survey​ ​of​ ​US​ ​internet users​ ​by​ ​the​ ​online​ ​video​ ​review​ ​site​ ​EXPO.​ ​Furthermore,​ ​Shopify,​ ​in​ ​one​ ​of​ ​their merchant​ ​blogs,​ ​emphasized​ ​that​ ​“showing​ ​that​ ​others​ ​trust​ ​you”​ ​is​ ​vital​ ​to​ ​a merchant’s​ ​success. There​ ​are,​ ​however,​ ​a​ ​few​ ​major​ ​problems​ ​regarding​ ​trust​ ​that​ ​merchants​ ​face​ ​in today's​ ​global​ ​e-commerce. 1.​ ​The​ ​trust​ ​and​ ​reputation​ ​system​ ​to​ ​facilitate​ ​commerce​ ​is​ ​only​ ​possible​ ​in​ ​closed marketplaces,​​ ​which​ ​are​ ​controlled​ ​by​ ​a​ ​central​ ​authority.​ ​In​ ​order​ ​to​ ​build​ ​trust,​ ​you have​ ​to​ ​join​ ​one​ ​or​ ​a​ ​few​ ​of​ ​the​ ​closed​ ​marketplaces,​ ​such​ ​as:​ ​Amazon,​ ​Ebay, Alibaba,​ ​etc.​ ​By​ ​joining​ ​them,​ ​merchant​ ​must​ ​accept​ ​all​ ​their​ ​rules;​ ​for​ ​example,​ ​20% commission​ ​from​ ​sales. 5

2.​ ​Merchants​ ​have​ ​no​ ​ability​ ​to​ ​transfer​ ​their​ ​trust​ ​rate​ ​from​​ ​one​ ​centralized service​ ​to​ ​another.​ ​For​ ​example,​ ​once​ ​you​ ​become​ ​trusted​ ​on​ ​Amazon,​ ​you​ ​still​ ​must build​ ​your​ ​trust​ ​on​ ​Ebay​ ​or​ ​another​ ​marketplace. 3.​ ​Merchants​ ​have​ ​to​ ​invest​ ​considerable​ ​effort​ ​and​ ​finance​ ​into​ ​their​ ​brand​ ​and advertising​​ ​if​ ​they​ ​do​ ​not​ ​want​ ​to​ ​join​ ​the​ ​centralized​ ​marketplace​ ​that​ ​facilitates trust​ ​and​ ​reputation. 4.​ ​Buyers​ ​need​ ​to​ ​establish​ ​a​ ​relationship​ ​with​ ​each​ ​merchant​ ​separately. Moreover,​ ​a​ ​buyer’s​ ​history​ ​is​ ​not​ ​available​ ​for​ ​merchants​ ​to​ ​make​ ​decisions.​ ​Being trusted​ ​with​ ​one​ ​merchant​ ​doesn't​ ​mean​ ​you​ ​are​ ​trusted​ ​with​ ​another. 5.​ ​There​ ​is​ ​no​ ​ability​ ​to​ ​punish​ ​fraudulent​ ​buyers​ ​or​ ​merchants​ ​and​ ​reflect​ ​that​ ​in​ ​their history.​ ​Most​ ​fraud​ ​happens​ ​due​ ​to​ ​stolen​ ​cards​ ​or​ ​stolen​ ​credit​ ​card​ ​information.​ ​In 2015,​ ​card​ ​fraud​ ​reached​ ​$21.84​ ​billion​ ​–​ ​a​ ​figure​ ​that​ ​is​ ​expected​ ​to​ ​rise​ ​to​ ​$31.67 billion​ ​by​ ​2020.​ ​According​ ​to​ ​Advanced​ ​Payment​ ​Report​ ​2016​ ​conducted​ ​with​ ​the help​ ​of​ ​,​ ​92%​ ​of​ ​merchants​ ​say​ ​fraud​ ​will​ ​remain​ ​a​ ​prime​ ​concern​ ​for online​ ​payments.​ ​Large​ ​e-commerce​ ​and​ ​m-commerce​ ​merchants​ ​lose​ ​1.4%​ ​and 1.7%​ ​of​ ​revenues​​ ​respectively​ ​to​ ​fraud​ ​according​ ​to​ ​the​ ​2015​ ​True​ ​Cost​ ​of​ ​Fraud Study. There​ ​are​ ​millions​ ​of​ ​e-commerce​ ​merchants​ ​outside​ ​closed​ ​marketplaces​ ​that​ ​need a​ ​universal​ ​trust​ ​and​ ​reputation​ ​system​ ​in​ ​order​ ​to​ ​be​ ​trusted​ ​by​ ​their​ ​clients. In​ ​order​ ​to​ ​build​ ​global​ ​trust​ ​in​ ​e-commerce,​ ​we​ ​need​ ​a​ ​universal​ ​trust​ ​and reputation​ ​system​.​ ​Payments​ ​and​ ​commerce​ ​using​ ​Monetha​ ​will​ ​be​ ​done​ ​directly between​ ​two​ ​unknown​ ​parties​ ​using​ ​a​ ​much-needed​ ​decentralized,​ ​smart​ ​contract based,​ ​trust​ ​and​ ​reputation​ ​system​. 1.2​ ​Expensive​ ​and​ ​long​ ​payment​ ​process Despite​ ​having​ ​a​ ​wide​ ​variety​ ​of​ ​different​ ​payment​ ​gateways​ ​and​ ​processing companies,​ ​the​ ​following​ ​major​ ​problems​ ​still​ ​exist​ ​for​ ​merchants: ● Costly​ ​and​ ​complex​ ​transaction​ ​settlements​ ​with​ ​up​ ​to​ ​16(!)​ ​steps​ ​to​ ​accept and​ ​settle​ ​transactions. ● Up​ ​to​ ​15(!)​ ​different​ ​type​ ​of​ ​fees​​ ​including​ ​a​ ​transaction​ ​fee​ ​of​ ​between​ ​2% to​ ​6%,​ ​and​ ​a​ ​chargeback​ ​fee​ ​of​ ​USD​ ​20. ● Extremely​ ​high​ ​cross-border​ ​transaction​ ​fees. ● Long​ ​transaction​ ​times​ ​ranging​ ​from​​ ​2​ ​days​ ​to​ ​several​ ​weeks​​ ​to​ ​receive​ ​their money.​ ​E-commerce​ ​payment​ ​processors​ ​often​ ​hold​ ​merchants’​ ​money​ ​for​ ​a week​ ​due​ ​to​ ​higher​ ​probability​ ​of​ ​chargebacks​ ​during​ ​first​ ​week​ ​after 6

purchase. ● Mobile​ ​payments.​ ​Mobile​ ​payment​ ​solutions​ ​are​ ​fragmented​ ​and​ ​not​ ​available universally​ ​or​ ​simply​ ​not​ ​easy​ ​to​ ​use​ ​despite​ ​a​ ​strong​ ​consumer​ ​appetite​ ​to leverage​ ​them.​ ​Payment​ ​processors​ ​rarely​ ​offer​ ​a​ ​simple​ ​solution​ ​for​ ​a merchant​ ​to​ ​accept​ ​mobile​ ​payments​. 1.2.1​ ​Current​ ​payment​ ​process The​ ​picture​ ​below​ ​describes​ ​the​ ​payment​ ​confirmation​ ​or​ ​rejection​ ​in​ ​8​ ​steps​ ​at​ ​the time​ ​of​ ​payment​ ​regardless​ ​of​ ​it​ ​being​ ​in​ ​a​ ​physical​ ​store,​ ​e-commerce​ ​or m-commerce.​ ​The​ ​process​ ​is​ ​complex​ ​and​ ​includes​ ​8​ ​additional​ ​steps​ ​to​ ​settle​ ​the transaction.​ ​In​ ​total,​ ​you​ ​have​ ​16​ ​steps​​ ​for​ ​money​ ​to​ ​be​ ​transferred​ ​from​ ​the​ ​client's bank​ ​account​ ​to​ ​the​ ​merchant's​ ​bank​ ​account. 1.2.2​ ​Merchant​ ​fees Merchants​ ​have​ ​to​ ​pay​ ​up​ ​to​ ​15(!)​ ​different​ ​types​ ​of​ ​fees​​ ​in​ ​order​ ​to​ ​accept payments​ ​from​ ​their​ ​customers. ● Transactional​ ​fees​​ ​stand​ ​somewhere​ ​between​ ​2%​ ​and​ ​6%​ ​per​ ​transaction plus​ ​a​ ​fixed​ ​fee​ ​which​ ​is​ ​between​ ​USD​ ​0.1​ ​and​ ​USD​ ​0.7.​ ​For​ ​example:​ ​every time​ ​someone​ ​makes​ ​a​ ​transaction​ ​for​ ​USD​ ​10,​ ​the​ ​merchant​ ​on​ ​average pays​ ​=>​ ​10*((0.02+0.06)/2)​ ​+​ ​((0.1+0.7)/2))​ ​=​ ​USD​ ​0.8​ ​for​ ​banks,​ ​credit​ ​card associations,​ ​payment​ ​gateways​ ​and​ ​processors. ● Retrieval​ ​Request​ ​Fee​ ​and​ ​Chargeback​ ​Fee​ ​are​ ​paid​ ​when​ ​someone​ ​claims for​ ​a​ ​chargeback.​​ ​The​ ​best-known​ ​payment​ ​gateways​ ​such​ ​as​ ​PayPal​ ​and Stripe​ ​charge​ ​merchants​ ​a​ ​USD​ ​15​ ​chargeback​ ​fee.​ ​In​ ​addition​ ​to​ ​the chargeback​ ​fee,​ ​there​ ​is​ ​work​ ​to​ ​be​ ​done​ ​by​ ​the​ ​retailer​ ​to​ ​prove​ ​the 7

transaction​ ​was​ ​done​ ​respecting​ ​the​ ​rules.​ ​This​ ​costs​ ​time​ ​and​ ​money.​ ​When the​ ​info​ ​is​ ​missing,​ ​the​ ​charge​ ​is​ ​reversed​ ​even​ ​if​ ​it​ ​was​ ​legit. ● Flat​ ​fees​​ ​include:​ ​Terminal​ ​fees​ ​to​ ​buy​ ​the​ ​needed​ ​terminal​ ​for​ ​retail merchants,​ ​PCI​ ​fees​ ​paid​ ​to​ ​Payment​ ​Card​ ​industry​ ​for​ ​compliance​ ​OR noncompliance,​ ​and​ ​others,​ ​such​ ​as:​ ​Annual​ ​fees​,​ ​Monthly​ ​fees​,​ ​Monthly minimum​ ​fees​,​ ​IRS​ ​reporting​ ​fees​,​ ​network​ ​fees​,​ ​etc. ● Incidental​ ​fees​ ​that​​ ​consist​ ​of:​ ​Address​ ​Verification​ ​Service​ ​(AVS)​,​ ​Voice Authorization​ ​Fee​ ​(VAF),​ ​Batch​ ​Fee,​ ​and​ ​NFS​ ​fee. ● Cross-border​ ​fees.​​ ​PayPal,​ ​for​ ​example,​ ​charges​ ​the​ ​merchant​ ​a​ ​transaction fee​ ​of​ ​4.4%​ ​+​ ​fixed​ ​fee​ ​(depends​ ​on​ ​the​ ​currency),​ ​instead​ ​of​ ​2.9%​ ​+​ ​fixed​ ​fee (depends​ ​on​ ​the​ ​currency)​ ​if​ ​the​ ​funds​ ​the​ ​merchant​ ​is​ ​receiving​ ​comes​ ​from outside​ ​of​ ​the​ ​U.S. Finally,​ ​some​ ​payment​ ​gateways​ ​and/or​ ​processing​ ​companies​ ​like​ ​to​ ​keep​ ​their​ ​fee structure​ ​hidden​ ​or​ ​totally​ ​incomprehensible​ ​to​ ​the​ ​average​ ​merchant. 1.2.3​ ​Long​ ​fund​ ​transfer​ ​time As​ ​there​ ​are​ ​a​ ​lot​ ​of​ ​different​ ​parties​ ​involved​ ​in​ ​moving​ ​the​ ​money​ ​from​ ​one​ ​bank account​ ​to​ ​another​ ​(or​ ​from​ ​one​ ​country​ ​to​ ​another),​ ​it​ ​often​ ​takes​ ​up​ ​3​ ​days​ ​to settle​ ​the​ ​transaction​.​ ​For​ ​international​ ​payments,​ ​it​ ​can​ ​take​ ​up​ ​to​ ​a​ ​week​ ​or even​ ​more​.​ ​Moreover,​ ​payment​ ​gateways​ ​more​ ​often​ ​than​ ​not​ ​hold​ ​your​ ​money​ ​for​ ​a week. That​ ​often​ ​causes​ ​cash​ ​flow​ ​problems​ ​for​ ​small​ ​merchants. 1.2.4​ ​Mobile​ ​payments According​ ​to​ ​StatCounter,​ ​October​ ​2016​ ​was​ ​the​ ​first​ ​ever​ ​month​ ​in​ ​the​ ​history​ ​when more​ ​users​ ​around​ ​the​ ​world​ ​accessed​ ​the​ ​internet​ ​from​ ​mobile​ ​devices​ ​than​ ​from desktop​ ​computers.​ ​Of​ ​all​ ​users,​ ​51.3%​ ​used​ ​mobile​ ​devices​ ​while​ ​48.7%​ ​used computers.​ ​Moreover,​ ​according​ ​to​ ​Statista,​ ​approximately​ ​80%​ ​of​ ​internet​ ​usage will​ ​be​ ​mobile​ ​by​ ​2018​.​ ​At​ ​the​ ​same​ ​time,​ ​mobile​ ​payments​ ​are​ ​projected​ ​to increase​ ​from​ ​USD​ ​8.6bn​ ​in​ ​2015​ ​to​ ​USD​ ​274bn​ ​in​ ​2021. The​ ​problem​ ​is​ ​that​ ​most​ ​e-commerce​ ​and​ ​retail​ ​payment​ ​gateways​ ​and/or​ ​terminals were​ ​developed​ ​to​ ​accept​ ​and​ ​process​ ​payments​ ​using​ ​physical​ ​credit​ ​cards,​ ​and​ ​at their​ ​core,​ ​cards​ ​are​ ​not​ ​mobile-friendly.​ ​Payment​ ​gateways​ ​rarely​ ​offer​ ​a​ ​simple 8

solution​ ​for​ ​a​ ​merchant​ ​to​ ​accept​ ​mobile​ ​payments​ ​in​ ​their​ ​website​ ​or​ ​point​ ​of​ ​sale terminals. 1.3​ ​An​ ​inability​ ​to​ ​participate​ ​in​ ​token-enabled​ ​digital​ ​asset economy​ ​potentially​ ​worth​ ​$10T​ ​in​ ​2025. The​ ​market​ ​cap​ ​of​ ​all​ ​the​ ​Ethereum​ ​tokens​ ​is​ ​growing​ ​extraordinarily​ ​fast.​ ​Ether reached​ ​a​ ​market​ ​cap​ ​of​ ​USD​ ​36bn​ ​as​ ​of​ ​June​ ​14th.​ ​But​ ​most​ ​importantly,​ ​a​ ​totally new​ ​market​ ​of​ ​digital​ ​assets​ ​is​ ​being​ ​created:​​ ​tokens​ ​of​ ​projects​ ​that​ ​are​ ​built​ ​on Ethereum​ ​platform.​ ​The​ ​rise​ ​of​ ​new​ ​kind​ ​of​ ​digital​ ​assets​ ​enables​​ ​the​ ​creation​ ​of​ ​a token-based​ ​digital​ ​asset​ ​economy​. A​ ​correspondent​ ​of​ ​Bloomberg​ ​talks​ ​about​ ​it​ ​here​,​ ​starting​ ​from​ ​2:00. The​ ​World​ ​Bank​ ​estimates​ ​that​ ​10%​ ​of​ ​global​ ​GDP​ ​will​ ​be​ ​generated​ ​on​ ​blockchains by​ ​2025.​ ​The​ ​GDP​ ​estimated​ ​for​ ​2025​ ​is​ ​$100T,​ ​thus​ ​the​ ​value​ ​generated​ ​through blockchain​ ​is​ ​expected​ ​to​ ​be​ ​$10T​ ​(10%). Today,​ ​merchants​ ​don’t​ ​have​ ​an​ ​opportunity​ ​to​ ​access​ ​that​ ​money.​ ​They​ ​will​ ​have​ ​a considerable​ ​incentive​ ​to​ ​participate​ ​in​ ​the​ ​token​ ​economy​ ​within​ ​the​ ​next​ ​few​ ​years. 2.​ ​Monetha’s​ ​solution:​ ​a​ ​decentralized​ ​trust​ ​and reputation​ ​system​ ​working​ ​flawlessly​ ​together through​ ​a​ ​blockchain​ ​based​ ​payment​ ​gateway We​ ​are​ ​creating​ ​a​ ​decentralized​ ​payment​ ​and​ ​trust​ ​solution​ ​on​ ​the​ ​Ethereum blockchain​ ​leveraging​ ​smart​ ​contract​ ​technology.​ ​The​​ ​payment​ ​solution​ ​works flawlessly​ ​together​ ​with​ ​our​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system.​ ​Merchants​ ​will be​ ​able​ ​to​ ​accept​ ​Ethereum​ ​based​ ​cryptocurrencies​ ​and​ ​exchange​ ​them​ ​with traditional​ ​(fiat)​ ​currencies.​ ​Merchants​ ​and​ ​customers​ ​will​ ​participate​ ​in​ ​global decentralized​ ​commerce​ ​with​ ​total​ ​trust. Monetha​ ​is​ ​on​ ​a​ ​mission​ ​to: ● Develop​ ​a​ ​global​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system​​ ​for​ ​tomorrow's global​ ​e-commerce. 9

● Make​ ​the​ ​payment​ ​process​ ​simple​ ​and​ ​efficient:​ ​only​ ​one​ ​step​. ● Make​ a ​ ccepting​ ​payments​ ​for​ ​merchants​ ​generally​ ​up​ ​to​ ​5x​ ​cheaper​ ​and​ ​up to​ ​10,000​ ​times​ ​faster. ● Provide​ ​an​ ​opportunity​ ​for​ ​merchants​ ​to​ ​accept​ ​mobile​ ​payments. ● Bring​ ​the​​ ​Ethereum-based​ ​token​ ​economy​​ ​to​ ​the​ ​mainstream. ● Expand​ ​Ethereum​ ​real-world​ ​application​ ​infrastructure. In​ ​simple​ ​words:​ ​our​ ​mission​ ​is​ ​to​ ​develop​ ​and​ ​deploy​ ​the​ ​best​ ​transaction​ ​system​ ​that would​ ​be​ ​based​ ​on​ ​enforceable​ ​contracts​ ​without​ ​third​ ​party​ ​between​ ​consumer​ ​and merchants​ ​and​ ​a​ ​strong​ ​decentralised​ ​reputation​ ​management​ ​system.​ ​Transaction and​ ​fund​ ​transfer​ ​will​ ​be​ ​done​ ​in​ ​one​ ​step​ ​together​ ​with​ ​the​ ​enforceable​ ​sale contract.​ ​Transaction​ ​fees​ ​would​ ​be​ ​simplified​ ​from​ ​many​ ​to​ ​a​ ​simple​ ​transaction​ ​fee wherever​ ​the​ ​consumer​ ​and​ ​merchants​ ​are​ ​located​ ​on​ ​the​ ​planet. 2.1​ ​A​ ​Universal​ ​Decentralized​ ​Trust​ ​and​ ​Reputation​ ​System​ ​on the​ ​Ethereum​ ​blockchain.​ ​Ensuring​ ​trust​ ​in​ ​global​ ​commerce. Building​ ​trust​ ​is​ ​difficult​ ​because: ● Merchants​ ​need​ ​to​ ​become​ ​part​ ​of​ ​a​ ​centrally​ ​governed​ ​marketplace,​ ​like Amazon,​ ​Ebay,​ ​Alibaba,​ ​Etsy,​ ​etc,​ ​where​ ​they​ ​must​ ​pay​ ​a​ ​sales​ ​commission. ● Merchants​ ​cannot​ ​transfer​ ​their​ ​trust​ ​from​ ​one​ ​centralized​ ​service​ ​to​ ​another. ● Merchants​ ​need​ ​to​ ​invest​ ​huge​ ​efforts​ ​and​ ​budgets​ ​into​ ​brand​ ​and​ ​advertising if​ ​not​ ​being​ ​part​ ​of​ ​centralized​ ​marketplace. ● Complicated​ ​conflict​ ​management​ ​using​ ​existing​ ​system. ● Buyers​ ​need​ ​to​ ​establish​ ​a​ ​relationship​ ​with​ ​each​ ​merchant​ ​separately​ ​and their​ ​history​ ​is​ ​not​ ​transparent. ● There​ ​is​ ​no​ ​ability​ ​to​ ​punish​ ​fraudulent​ ​buyers​ ​or​ ​merchants​ ​and​ ​reflect​ ​that​ ​in their​ ​history. Monetha’s​ ​trust​ ​and​ ​reputation​ ​system​ ​will​ ​be​ ​universal,​ ​transparent, transferable,​ ​self-executing,​ ​not​ ​controlled​ ​by​ ​a​ ​central​ ​authority,​ ​and​ ​working flawlessly​ ​together​ ​with​ ​a​ ​payment​ ​solution. 2.1.1​ ​How​ ​it​ ​works Every​ ​time​ ​a​ ​transaction​ ​is​ ​made,​ ​no​ ​matter​ ​if​ ​it’s​ ​retail​ ​or​ ​e-commerce,​ ​the blockchain​ ​will​ ​save​ ​the​ ​time​ ​of​ ​the​ ​transaction,​ ​both​ ​the​ ​receiving​ ​and​ ​sending addresses,​ ​warranty​ ​conditions,​ ​delivery​ ​time,​ ​and​ ​all​ ​other​ ​information​ ​that​ ​is typically​ ​needed​ ​to​ ​ensure​ ​the​ ​trust.​ ​All​ ​the​ ​sensitive​ ​information​ ​will​ ​be​ ​hashed​ ​and only​ ​available​ ​to​ ​authorized​ ​users​ ​in​ ​a​ ​beautifully​ ​designed​ ​user​ ​interface.​ ​Based​ ​on 10

that​ ​information,​ ​clients​ ​and​ ​merchants​ ​will​ ​be​ ​able​ ​to​ ​file/solve​ ​a​ ​claim,​ ​rate​ ​each other,​ ​etc. Default​ ​trust​ ​rates​ ​will​ ​be​ ​created​ ​for​ ​both​ ​merchant​ ​and​ ​client​ ​using​ ​the​ ​Monetha ecosystem​ ​for​ ​the​ ​first​ ​time.​ ​A​ ​Trust​ ​rating​ ​will​ ​be​ ​assigned​ ​to​ ​a​ ​specific​ ​wallet address.​ ​Every​ ​time​ ​a​ ​transaction​ ​is​ ​made,​ ​claim​ ​registered,​ ​solved​ ​or​ ​unsolved (according​ ​to​ ​the​ ​purchase​ ​details​ ​saved​ ​during​ ​the​ ​purchase),​ ​review​ ​written, etc.,​ ​the​ ​smart​ ​contract​ ​will​ ​automatically​ ​change​ ​the​ ​trust​ ​level​ ​for​ ​each​ ​of​ ​the parties​ ​involved. The​ ​merchant​ ​trust​ ​rating Once​ ​the​ ​merchant​ ​starts​ ​accepting​ ​mobile​ ​Ethereum​ ​based​ ​currency​ ​payments using​ ​Monetha,​ ​a​ ​default​ ​trust​ ​rating​ ​will​ ​be​ ​created.​ ​Smart​ ​contract​ ​will​ ​automatically change​ ​the​ ​trust​ ​rating​ ​according​ ​to​ ​the​ ​behavior​ ​of​ ​the​ ​merchant.​ ​For​ ​example: ● Does​ ​the​ ​merchant​ ​react​ ​to​ ​claims​ ​from​ ​clients? ● Does​ t​ he​ ​merchant​ ​react​ ​quickly​​ ​to​ ​claims​ ​from​ ​clients? ● Do​ ​clients​ ​rate​ ​the​ ​merchant​ ​for​ ​delivering​ ​products​ ​as​ ​promised:​ ​on​ ​time,​ ​as advertised​ ​and​ ​in​ ​good​ ​quality? ● Does​ ​the​ ​merchant​ ​have​ ​good​ ​reviews​ ​from​ ​clients? Different​ ​weights​ ​will​ ​be​ ​assigned​ ​to​ ​different​ ​actions. The​ ​trust​ ​rating​ ​will​ ​be​ ​visible​ ​to​ ​everyone​ ​in​ ​the​ ​most​ ​common​ ​and​ ​typical​ ​places, such​ ​as​ ​the​ ​footer​ ​of​ ​the​ ​merchant's​ ​website​ ​or​ ​mobile​ ​app.​ ​The​ ​only​ ​way​ ​the merchant​ ​can​ ​increase​ ​the​ ​trust​ ​rating​ ​is​ ​by​ ​providing​ ​products​ ​or​ ​services​ ​as advertised​ ​and​ ​in​ ​good​ ​condition. Trust​ ​client’s​ ​trust​ ​rating The​ ​main​ ​reason​ ​to​ ​create​ ​a​ ​trust​ ​rating​ ​for​ ​the​ ​client​ ​is​ ​to​ ​decrease​ ​the​ ​likelihood​ ​of fraudulent​ ​buyers​ ​and​ ​offer​ ​loyalty​ ​features​ ​for​ ​trustful​ ​buyers. Once​ ​a​ ​client​ ​buys​ ​something​ ​from​ ​a​ ​merchant​ ​using​ ​Monetha​ ​for​ ​the​ ​first​ ​time,​ ​the default​ ​trust​ ​rating​ ​for​ ​that​ ​client​ ​will​ ​be​ ​automatically​ ​created​ ​and​ ​linked​ ​to​ ​the​ ​wallet address​ ​of​ ​that​ ​client. The​ ​client​ ​trust​ ​rating​ ​will​ ​be​ ​updated​ ​automatically​ ​by​ ​the​ ​smart​ ​contract​ ​based​ ​on his​ ​or​ ​her​ ​behavior.​ ​Different​ ​weights​ ​will​ ​be​ ​assigned​ ​to​ ​different​ ​actions.​ ​For example: 11

● What​ ​is​ ​the​ ​client’s​ ​claim​ ​history? ● How​ ​many​ ​claims​ ​has​ ​the​ ​user​ ​made?​ ​Are​ ​those​ ​claims​ ​being​ ​resolved? ● Have​ ​all​ ​the​ ​previous​ ​claims​ ​been​ ​solved​ ​with​ ​merchants? ● Purchase​ ​history:​ ​behavior,​ ​frequency,​ ​etc. The​ ​trust​ ​rate​ ​of​ ​the​ ​client​ ​will​ ​be​ ​available​ ​to​ ​see​ ​on​ ​the​ ​blockchain​ ​and​ ​visible​ ​in​ ​a user-friendly​ ​interface​ ​to​ ​merchants​ ​once​ ​the​ ​purchase​ ​is​ ​made. The​ ​client’s​ ​trust​ ​rating​ ​will​ ​be​ ​visible​ ​on​ ​the​ ​blockchain​ ​or​ ​in​ ​Monetha’s​ ​mobile​ ​app. In​ ​totally​ ​decentralized​ ​e-commerce,​ ​it​ ​is​ ​important​ ​that​ ​merchants​ ​have​ ​information about​ ​the​ ​client​.​ ​The​ ​most​ ​important​ ​thing​ ​for​ ​a​ ​merchant​ ​is​ ​to​ ​avoid​ ​someone​ ​who does​ ​hazardous​ ​things​ ​on​ ​purpose.​ ​If​ ​that​ ​happens,​ ​the​ ​merchant​ ​will​ ​be​ ​able​ ​to decrease​ ​the​ ​client’s​ ​trust​ ​rating​ ​significantly.​ ​Based​ ​on​ ​that​ ​information,​ ​other merchants​ ​will​ ​be​ ​able​ ​to​ ​decide​ ​whether​ ​they​ ​want​ ​to​ ​sell​ ​products​ ​to​ ​a​ ​client​ ​with​ ​a low​ ​trust​ ​rating. Claims,​ ​reviews​ ​and​ ​conflict​ ​management. Every​ ​purchase​ ​will​ ​be​ ​saved​ ​on​ ​the​ ​blockchain​ ​together​ ​with​ ​the​ ​time​ ​of​ ​the transaction,​ ​both​ ​receiving​ ​and​ ​sending​ ​addresses,​ ​warranty​ ​conditions,​ ​estimated delivery​ ​date,​ ​the​ ​product​ ​that​ ​was​ ​bought​ ​and​ ​all​ ​other​ ​information​ ​that​ ​is​ ​typically needed​ ​to​ ​ensure​ ​trust. The​ ​following​ ​information​ ​will​ ​be​ ​available​ ​to​ ​both​ ​parties: ● The​ ​merchant​ ​will​ ​have​ ​all​ ​the​ ​information​ ​about​ ​every​ ​transaction​ ​with​ ​the above-mentioned​ ​details​ ​in​ ​his​ ​profile​ ​in​ ​the​ ​Monetha​ ​system. ● The​ ​client​ ​will​ ​be​ ​able​ ​to​ ​see​ ​all​ ​his​ ​purchases​ ​together​ ​with​ ​the above-mentioned​ ​details​ ​only​ ​in​ ​his​ ​profile​ ​within​ ​the​ ​Monetha​ ​mobile​ ​app. Based​ ​on​ ​that​ ​information,​ ​parties​ ​will​ ​have​ ​an​ ​opportunity​ ​to​ ​file/resolve​ ​claims, review,​ ​and​ ​rate​ ​each​ ​other​ ​in​ ​a​ ​transparent​ ​way.​ ​Smart​ ​contract​ ​will​ ​automatically decrease​ ​or​ ​increase​ ​the​ ​trust​ ​rating.​ ​That​ ​kind​ ​of​ ​management​ ​of​ ​conflict​ ​resolution through​ ​smart​ ​contracts​ ​will​ ​help​ ​each​ ​party​ ​to​ ​deal​ ​with​ ​the​ ​situation​ ​faster,​ ​easier and​ ​cheaper​ ​(no​ ​chargeback​ ​fees​ ​for​ ​the​ ​merchant). Examples​: 1. Claim.​ ​Once​ ​the​ ​client​ ​makes​ ​a​ ​purchase,​ ​all​ ​the​ ​needed​ ​information​ ​is​ ​saved to​ ​the​ ​blockchain.​ ​In​ ​order​ ​to​ ​see​ ​that​ ​information,​ ​the​ ​client​ ​must​ ​download the​ ​Monetha​ ​app.​ ​Once​ ​he​ ​logs​ ​in,​ ​he​ ​sees​ ​all​ ​the​ ​purchases​ ​he​ ​made​ ​with​ ​a 12

particular​ ​wallet​ ​address​ ​anywhere​ ​using​ ​Monetha​ ​as​ ​a​ ​payment​ ​gateway​. The​ ​client​ ​selects​ ​the​ ​particular​ ​purchase​ ​he​ ​is​ ​not​ ​happy​ ​about,​ ​and​ ​initiates a​ ​claim​ ​by​ ​providing​ ​the​ ​details​ ​of​ ​the​ ​claim,​ ​e.g.,​ ​the​ ​product​ ​is​ ​broken.​ ​The merchant’s​ ​trust​ ​rating​ ​is​ ​immediately​ ​decreased,​ ​so​ ​the​ ​merchant​ ​is incentivized​ ​to​ ​solve​ ​the​ ​problem​ ​as​ ​quickly​ ​as​ ​possible.​ ​The​ ​merchant receives​ ​the​ ​notification​ ​about​ ​the​ ​claim,​ ​looks​ ​at​ ​the​ ​details​ ​and​ ​contacts​ ​the client​ ​off-chain.​ ​Client​ ​and​ ​merchant​ ​agree​ ​on​ ​the​ ​solution​ ​and​ ​one​ ​of​ ​the parties​ ​initiates​ ​a​ ​resolution​ ​by​ ​pressing​ ​the​ ​"Claim​ ​resolved"​ ​button​ ​in​ ​the mobile​ ​app​ ​or​ ​the​ ​merchant​ ​system.​ ​Details​ ​of​ ​how​ ​the​ ​situation​ ​was​ ​resolved (product​ ​changed,​ ​money​ ​returned,​ ​etc.)​ ​must​ ​be​ ​provided​ ​as​ ​well.​ ​The​ ​details are​ ​saved​ ​to​ ​the​ ​blockchain.​ ​The​ ​other​ ​party​ ​gets​ ​the​ ​notification,​ ​reads​ ​the details​ ​and​ ​agrees​ ​by​ ​pressing​ ​“Claim​ ​resolved”.​ ​Once​ ​the​ ​claim​ ​is​ ​resolved, trust​ ​rating​ ​is​ ​increased​ ​for​ ​both​ ​parties​ ​instantly. 2. Reviews​.​ ​Clients​ ​and​ ​merchants​ ​will​ ​be​ ​able​ ​to​ ​write​ ​reviews​ ​about​ ​each other.​ ​ ​Written​ ​reviews​ ​will​ ​have​ ​more​ ​weight​ ​on​ ​each​ ​other’s​ ​trust​ ​rating​ ​than just​ ​“silent”​ ​transactions​ ​without​ ​a​ ​review.​ ​For​ ​example,​ ​a​ ​client's​ ​review​ ​about a​ ​good​ ​product​ ​and​ ​customer​ ​service​ ​will​ ​increase​ ​the​ ​merchant's​ ​trust​ ​rating more​ ​than​ ​just​ ​a​ ​simple​ ​“silent”​ ​transaction​ ​without​ ​writing​ ​a​ ​review.​ ​Reviews about​ ​the​ ​merchant​ ​will​ ​be​ ​visible​ ​in​ ​the​ ​mobile​ ​app​ ​for​ ​a​ ​client.​ ​Merchants​ ​will see​ ​the​ ​reviews​ ​clients​ ​have​ ​written​ ​about​ ​them​ ​in​ ​their​ ​system.​ ​ ​All​ ​reviews, good​ ​and​ ​bad,​ ​will​ ​be​ ​automatically​ ​reflected​ ​in​ ​the​ ​trust​ ​rating​ ​of​ ​the client​ ​and​ ​the​ ​merchant​. 3. Sales​ ​contracts​.​ ​A​ ​merchant​ ​can​ ​propose​ ​a​ ​15​ ​day​ ​return​ ​policy​ ​-​ ​no questions​ ​asked.​ ​This​ ​merchant​ ​will​ ​be​ ​in​ ​a​ ​better​ ​position​ ​to​ ​sell​ ​than​ ​the​ ​one who​ ​does​ ​not​ ​offer​ ​a​ ​return​ ​policy.​ ​These​ ​rules​ ​will​ ​be​ ​published​ ​by​ ​the merchant.​ ​Smart​ ​contract​ ​will​ ​ensure​ ​merchants​ ​and​ ​consumers​ ​are respecting​ ​their​ ​commitments​ ​to​ ​each​ ​other​ ​and​ ​the​ ​rating​ ​system​ ​will​ ​reflect that. 2.1.2​ ​How​ ​the​ ​likelihood​ ​of​ ​fraud​ ​is​ ​reduced​ ​with​ ​a​ ​global​ ​decentralized reputation​ ​and​ ​trust​ ​system The​ ​trust​ ​rate​ ​will​ ​be​ ​available​ ​and​ ​visible​ ​to​ ​everyone​ ​in​ ​the​ ​ecosystem​ ​so​ ​that parties​ ​are​ ​incentivized​ ​to​ ​increase​ ​their​ ​trust​ ​rating,​ ​which​ ​will​ ​enable​ ​better decision-making​ ​and​ ​a​ ​safer​ ​e-commerce​ ​environment.​ ​Moreover,​ ​we​ ​will​ ​offer incentives​ ​such​ ​as​ ​a​ ​reduced​ ​transaction​ ​fee,​ ​faster​ ​transaction​ ​times,​ ​etc.,​ ​for​ ​those who​ ​hold​ ​higher​ ​ratings​ ​and​ ​proven​ ​history.​ ​This​ ​level​ ​of​ ​transparency​ ​could decrease​ ​fraud​ ​significantly​ ​or​ ​at​ ​least​ ​make​ ​it​ ​more​ ​difficult. 13

To​ ​illustrate​ ​this​ ​point,​ ​Kevin​ ​Kelly,​ ​the​ ​author​ ​of​ ​a​ ​book​ ​titled​ ​“Out​ ​of​ ​Control”,​ ​wrote: A​ ​pretty​ ​good​ ​society​ ​needs​ ​more​ ​than​ ​just​ ​anonymity.​ ​An​ ​online civilization​ ​requires​ ​online​ ​anonymity,​ ​online​ ​identification,​ ​online authentication,​ ​online​ ​reputations,​ ​online​ ​trust​ ​holders,​ ​online signatures,​ ​online​ ​privacy,​ ​and​ ​online​ ​access.​ ​All​ ​are​ ​essential ingredients​ ​of​ ​any​ ​open​ ​society. We​ ​bring​ ​this​ ​to​ ​the​ ​next​ ​level.​ ​We​ ​want​ ​to​ ​create​ ​a​ ​transferable​ ​trust​ ​system​ ​so​ ​that every​ ​merchant,​ ​big​ ​and​ ​small,​ ​retail​ ​or​ ​e-commerce,​ ​will​ ​be​ ​able​ ​to​ ​join​ ​a global​ ​decentralized​ ​trust​ ​rating​ ​system​​ ​by​ ​accepting​ ​mobile​ ​payments​ ​with Monetha. 2.2​ ​A​ ​mobile​ ​payments​ ​solution​ ​to​ ​accept​ ​mobile​ ​Ethereum based​ ​cryptocurrency​ ​payments​ ​generally​ ​up​ ​to​ ​5X​ ​cheaper and​ ​up​ ​to​ ​x10000​ ​faster. After​ ​simple​ ​integration​ ​with​ ​Monetha,​ ​merchants​ ​will​ ​be​ ​able​ ​to: ● Use​ ​our​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system. ● Accept​ ​Ethereum​ ​based​ ​tokens. ● Easily​ ​convert​ ​cryptocurrency​ ​to​ ​fiat​ ​currency. 2.2.1​ ​How​ ​it​ ​works:​ ​e-commerce​ ​example Clients​ ​will​ ​pick​ ​their​ ​items,​ ​add​ ​them​ ​to​ ​the​ ​cart​ ​and​ ​select​ ​that​ ​they​ ​will​ ​pay​ ​through the​ ​Monetha​ ​gateway​ ​instead​ ​of​ ​other​ ​available​ ​options​ ​such​ ​as​ ​credit​ ​card​ ​or PayPal. The​ ​amount​ ​needed​ ​to​ ​pay​ ​is​ ​converted​ ​to​ ​the​ ​selected​ ​Ethereum​ ​based​ ​currency (token)​ ​from​ ​traditional​ ​currency​ ​in​ ​real-time.​ ​A​ ​QR​ ​code​ ​is​ ​generated​ ​which​ ​the client​ ​scans​ ​with​ ​any​ ​crypto​ ​wallet​ ​on​ ​his​ ​mobile​ ​app​ ​and​ ​presses​ ​“send”.​ ​Money arrives​ ​in​ ​merchant’s​ ​smart​ ​contract​ ​wallet​ ​in​ ​approximately​ ​2​ ​minutes.​ ​The​ ​amount of​ ​Ethereum​ ​based​ ​currency​ ​received​ ​is​ ​exchanged​ ​to​ ​a​ ​merchant’s​ ​preferred​ ​fiat currency​​ ​according​ ​to​ ​the​ ​merchant’s​ ​preference​ ​via​ ​Kraken​ ​or​ ​another​ ​crypto exchange​ ​API.​ ​Merchants​ ​will​ ​be​ ​able​ ​to​ ​choose​ ​the​ ​frequency​ ​at​ ​which​ ​crypto tokens​ ​are​ ​converted​ ​to​ ​fiat,​ ​the​ ​local​ ​currency​ ​to​ ​exchange​ ​to,​ ​time​ ​of​ ​sending money​ ​to​ ​their​ ​bank​ ​account,​ ​and​ ​many​ ​other​ ​options. 14

Monetha​ ​is​ ​easy,​ ​fast,​ ​cheap,​ ​and​ ​guaranteed​ ​by​ ​smart​ ​contracts. How​ ​merchant​ ​payment​ ​fees​ ​and​ ​transaction​ ​time​ ​are​ ​resolved The​ ​picture​ ​below​ ​shows​ ​how​ ​blockchain​ ​changes​ ​the​ ​method​ ​of​ ​payment.​ ​The transaction​ ​goes​ ​from​ ​customer​ ​to​ ​merchant​ ​directly;​ ​ditching​ ​all​ ​the​ ​intermediaries​ ​in the​ ​process​ ​and​ ​saving​ ​merchants​ ​a​ ​huge​ ​amount​ ​of​ ​time​ ​and​ ​money.​ ​There​ ​is​ ​no need​ ​to​ ​close​ ​or​ ​settle​ ​anything​ ​for​ ​merchant​ ​anymore.​ ​The​ ​settlement​ ​and​ ​closing happens​ ​at​ ​the​ ​same​ ​time​ ​as​ ​the​ ​transaction.​ ​There​ ​is​ ​only​ ​1​ ​step​ ​instead​ ​of​ ​16! As​ ​the​ ​payment​ ​now​ ​goes​ ​directly​ ​from​ ​the​ ​client​ ​to​ ​merchant​,​ ​instead​ ​of​ ​waiting​ ​for up​ ​to​​ ​2​ ​weeks​​ ​to​ ​see​ ​the​ ​funds,​ ​it​ ​arrives​ ​approximately​ ​2​ ​minutes​​ ​after​ ​the purchase​ ​no​ ​matter​ ​where​ ​in​ ​the​ ​world​ ​the​ ​purchase​ ​was​ ​made. As​ ​far​ ​as​ ​payment​ ​fees​ ​are​ ​concerned,​ ​instead​ ​of​ ​15​ ​types​ ​of​ ​fees​​ ​merchants​ ​may pay​ ​using​ ​a​ ​standard​ ​payment​ ​gateway;​ ​with​ ​Monetha,​ ​they​ ​will​ ​have​ ​only​ ​1​ ​fee​:​ ​a transaction​ ​fee​ ​of​ ​1.5%. The​ ​chargeback​ ​fee​ ​goes​ ​away​ ​as​ ​well​.​ ​Once​ ​the​ ​merchant​ ​agrees​ ​to​ ​send​ ​the money​ ​back,​ ​they​ ​just​ ​send​ ​the​ ​money​ ​back​ ​and​ ​pay​ ​the​ ​transaction​ ​fee.​ ​No ridiculously​ ​high​ ​chargeback​ ​fees​ ​anymore.​ ​In​ ​addition,​ ​the​ ​pain​ ​(time​ ​and​ ​money​ ​to prove​ ​the​ ​transaction​ ​is​ ​legit)​ ​is​ ​gone.​ ​Moreover,​ ​the​ ​decentralized​ ​trust​ ​and reputation​ ​system​ ​helps​ ​to​ ​decrease​ ​the​ ​rate​ ​of​ ​fraudulent​ ​payments​ ​as​ ​well. Ultimately,​ ​it’s​ ​up​ ​to​ ​x5​ ​cheaper​ ​and​ ​up​ ​to​ ​x10000​ ​faster​ ​for​ ​merchants​ ​to​ ​accept payments​ ​with​ ​Monetha:​ ​with​ ​a​ ​transparent​ ​fee​ ​structure​ ​with​ ​no​ ​chargeback​ ​or hidden​ ​fees,​ ​and​ ​a​ ​beautiful​ ​user​ ​interface​ ​with​ ​smart​ ​contract​ ​enabled​ ​wallet security. 15

Smart​ ​contract​ ​based​ ​wallet​ ​for​ ​merchants The​ ​merchant's​ ​account​ ​acts​ ​as​ ​the​ ​equivalent​ ​of​ ​a​ ​bank​ ​account​ ​that​ ​stores​ ​funds and​ ​enforces​ ​security.​ ​The​ ​crucial​ ​fact​ ​here​ ​is​ ​that​ ​it's​ ​only​ ​controlled​ ​by​ ​the​ ​user,​ ​the merchant.​ ​Today,​ ​banks​ ​hold​ ​higher​ ​authority​ ​because​ ​they​ ​run​ ​the​ ​database​ ​that points​ ​at​ ​the​ ​database​ ​entry​ ​which​ ​says​ ​you​ ​have​ ​that​ ​money​ ​and​ ​you​ ​have​ ​to​ ​trust that​ ​your​ ​money​ ​is​ ​safe.​ ​Banks​ ​own​ ​the​ ​control​ ​of​ ​that​ ​database​ ​and​ ​authority​ ​to grant​ ​or​ ​deny​ ​the​ ​access​ ​to​ ​the​ ​money​ ​they​ ​hold.​ ​Not​ ​anymore. Monetha​ ​will​ ​not​ ​be​ ​able​ ​to​ ​suspend,​ ​hold​ ​or​ ​prevent​ ​any​ ​transaction.​ ​Instead, permissionless​ ​transactions​ ​will​ ​be​ ​guaranteed​ ​by​ ​the​ ​smart​ ​contract.​ ​Instantly,​ ​and as​ ​promised.​ ​No​ ​more​ ​headache​ ​of​ ​not​ ​knowing​ ​where​ ​the​ ​merchant’s​ ​money​ ​is​ ​and why​ ​it’s​ ​being​ ​withheld. Merchants​ ​can​ ​customize​ ​their​ ​settings​ ​to​ ​fit​ ​their​ ​preferences,​ ​such​ ​as: ● How​ ​much​ ​funds​ ​to​ ​exchange​ ​with​ ​the​ ​local​ ​currency. ​ ften​ ​to​ ​exchange. ● How​ o ● Others. With​ ​Monetha,​ ​we​ ​are​ ​giving​ ​control​ ​of​ ​merchant​ ​funds​ ​back​ ​into​ ​their​ ​own​ ​hands and​ ​giving​ ​them​ ​easy-to-manage​ ​control​ ​of​ ​their​ ​funds​ ​received​ ​from​ ​selling​ ​goods​ ​or services​ ​which​ ​is​ ​safeguarded​ ​by​ ​the​ ​security​ ​of​ ​smart​ ​contracts.​ ​Now,​ ​merchants 16

can​ ​have​ ​better​ ​security​ ​and​ ​substantially​ ​improved​ ​usability. It​ ​is​ ​literally​ ​a​ ​merchant​ ​becoming​ ​his​ ​own​ ​bank. 2.2.2​ ​Case​ ​studies:​ ​merchant​ ​fees​ ​and​ ​transaction​ ​time Merchant​ ​fees John​ ​is​ ​the​ ​owner​ ​of​ ​a​ ​small​ ​e-commerce​ ​store​ ​selling​ ​T-shirts​ ​for​ ​USD​ ​10.​ ​He​ ​was always​ ​frustrated​ ​by​ ​the​ ​transactions​ ​fees​ ​he​ ​paid​ ​to​ ​the​ ​banks​ ​and​ ​other intermediaries. One​ ​day,​ ​he​ ​found​ ​out​ ​about​ ​Monetha​ ​through​ ​a​ ​financial​ ​news​ ​article​ ​and​ ​decided to​ ​try​ ​it​ ​out.​ ​It​ ​took​ ​him​ ​only​ ​a​ ​few​ ​minutes​ ​to​ ​get​ ​started.​ ​Now​ ​the​ ​transaction​ ​money goes​ ​directly​ ​from​ ​the​ ​client​ ​to​ ​his​ ​account.​ ​That​ ​means​ ​that​ ​from​ ​now​ ​on,​ ​John​ ​will not​ ​only​ ​be​ ​able​ ​to​ ​accept​ ​mobile​ ​payments,​ ​but​ ​also,​ ​more​ ​importantly,​ ​instead​ ​of paying​ ​every​ ​intermediary​ ​in​ ​the​ ​payment​ ​process​ ​from​ ​2%+0.1​ ​up​ ​to​ ​6%+0.7​ ​per transaction,​ ​John​ ​now​ ​pays​ ​only​ ​1.5%​ ​per​ ​transaction.​ ​So​ ​instead​ ​of​ ​paying​ ​EUR​ ​0,8 on​ ​average​ ​every​ ​time​ ​someone​ ​buys​ ​a​ ​T-shirt,​ ​John​ ​will​ ​now​ ​only​ ​pay​ ​EUR​ ​0,15 per​ ​transaction​ ​using​ ​Monetha​ ​as​ ​his​ ​mobile​ ​payments​ ​processor.​ ​That’s​ ​5x​ ​times cheaper​ ​on​ ​average! Moreover,​ ​Monetha​ ​exchanges​ ​Ethereum​ ​based​ ​currencies​ ​with​ ​his​ ​local​ ​currency and​ ​sends​ ​the​ ​money​ ​to​ ​his​ ​bank​ ​according​ ​to​ ​predefined​ ​settings:​ ​upon​ ​his​ ​request or​ ​automatically. Transaction​ ​time​ ​and​ ​cash​ ​flow​ ​problems.​ ​E-commerce​ ​merchant. Peter​ ​has​ ​a​ ​website​ ​where​ ​he​ ​sells​ ​various​ ​home​ ​appliances​ ​to​ ​customers​ ​all​ ​around the​ ​globe​ ​for​ ​almost​ ​12​ ​years​ ​now.​ ​He​ ​knows​ ​money​ ​is​ ​just​ ​a​ ​digit​ ​that​ ​must​ ​be exchanged​ ​once​ ​the​ ​transaction​ ​is​ ​made.​ ​That’s​ ​why​ ​he​ ​cannot​ ​believe​ ​how​ ​long​ ​it takes​ ​for​ ​him​ ​to​ ​receive​ ​the​ ​funds​ ​after​ ​a​ ​client​ ​places​ ​an​ ​order. If​ ​the​ ​client​ ​is​ ​local,​ ​the​ ​funds​ ​show​ ​up​ ​in​ ​his​ ​bank​ ​account​ ​in​ ​up​ ​to​ ​2-3​ ​days.​ ​But​ ​if the​ ​client​ ​is​ ​from​ ​the​ ​other​ ​side​ ​of​ ​the​ ​world,​ ​it​ ​may​ ​take​ ​up​ ​to​ ​2​ ​weeks​ ​for​ ​funds​ ​to show​ ​up​ ​his​ ​bank​ ​account.​ ​He​ ​has​ ​to​ ​trust​ ​the​ ​client​ ​and​ ​the​ ​banks​ ​and​ ​ship​ ​the product​ ​before​ ​he​ ​receives​ ​the​ ​funds.​​ ​Moreover,​ ​the​ ​payment​ ​gateway​ ​often​ ​holds the​ ​money​ ​for​ ​a​ ​week.​ ​Because​ ​of​ ​the​ ​time​ ​it​ ​takes​ ​for​ ​him​ ​to​ ​receive​ ​the​ ​money,​​ ​he often​ ​experiences​ ​cash​ ​flow​ ​problems​ ​and,​ ​consequently,​ ​is​ ​not​ ​able​ ​to​ ​pay his​ ​suppliers. One​ ​day,​ ​a​ ​friend​ ​of​ ​Peter​ ​told​ ​him​ ​about​ ​Monetha.​ ​The​ ​friend​ ​told​ ​him​ ​that​ ​it​ ​takes 17

up​ ​to​ ​2​ ​minutes​ ​to​ ​receive​ ​money​ ​with​ ​Monetha​ ​after​ ​a​ ​purchase​ ​was​ ​made.​ ​With Monetha,​ ​Peter​ ​can​ ​accept​ ​mobile​ ​payments​ ​and​ ​receive​ ​funds​ ​instantly​ ​no matter​ ​where​ ​the​ ​client​ ​is​​ ​after​ ​the​ ​purchase​ ​is​ ​made.​ ​He​ ​no​ ​longer​ ​has​ ​to​ ​trust banks,​ ​payment​ ​gateways​ ​or​ ​PDF​ ​files​ ​generated​ ​as​ ​a​ ​proof​ ​of​ ​payment​ ​that​ ​clients send​ ​him.​ ​Furthermore,​ ​Monetha​ ​solved​ ​his​ ​cash​ ​flow​ ​problems​ ​instantly.​ ​He receives​ ​funds,​ ​can​ ​ship​ ​products​ ​instantly​ ​and​ ​order​ ​more​ ​shoes​ ​without​ ​a​ ​fear​ ​of not​ ​being​ ​able​ ​to​ ​pay. 2.3​ ​Enabling​ ​merchants​ ​to​ ​reach​ ​$10​ ​trillion​ ​digital​ ​asset economy By​ ​developing​ ​Monetha,​ ​we​ ​will​ ​not​ ​only​ ​allow​ ​merchants​ ​to​ ​participate​ ​in​ ​a​ ​trustful decentralized​ ​economy,​ ​but​ ​also​ ​reach​ ​the​ ​growing​ ​digital​ ​asset​ ​economy​ ​through our​ ​payment​ ​solution. 2.3.1​ ​Growth​ ​of​ ​Ether​ ​as​ ​a​ ​currency​ ​and​ ​the​ ​Ethereum​ ​ecosystem’s digital​ ​token​ ​economy As​ ​shown​ ​above,​ ​a​ ​correspondent​ ​for​ ​Bloomberg​ ​talks​ ​about​ ​Ethereum’s​ ​potential here​,​ ​starting​ ​from​ ​2:00. Ethereum​ ​is​ ​a​ ​platform​ ​that​ ​enables​ ​the​ ​creation​ ​of​ ​decentralised​ ​applications.​ ​As​ ​a result,​ ​it​ ​has​ ​facilitated​ ​the​ ​emergence​ ​of​ ​a​ ​new​ ​and​ ​exclusively​ ​digital​ ​asset​ ​class: tokens.​​ ​As​ ​discussed​ ​above,​ ​the​ ​World​ ​Bank​ ​estimates​ ​that​ ​10%​ ​of​ ​global​ ​GDP, which​ ​is​ ​approximately​ ​$10T,​ ​will​ ​go​ ​through​ ​blockchains​ ​in​ ​2025. To​ ​illustrate​ ​the​ ​fact,​ ​let​ ​us​ ​look​ ​at​ ​the​ ​graph​ ​below​ ​showing​ ​the​ ​growth​ ​of​ ​altcoins. This​ ​growth​ ​is​ ​influenced​ ​by​ ​the​ ​ascendency​ ​of​ ​Ether​ ​as​ ​a​ ​currency​ ​and​ ​the expansion​ ​of​ ​Ethereum-based​ ​tokens. 18

The​ ​graph​ ​below​ ​shows​ ​the​ ​growth​ ​of​ ​Ether’s​ ​market​ ​cap.​ ​Market​ ​capitalization stands​ ​at​ ​approximately​ ​USD​ ​36​ ​billion​ ​as​ ​of​ ​June​ ​14th.​ ​It​ ​has​ ​grown​ ​by​ ​~4,390% since​ ​May​ ​8th​. It​ ​is​ ​very​ ​likely​ ​that​ ​Ethereum​ ​will​ ​be​ ​the​ ​number​ ​one​ ​cryptocurrency​ ​platform​ ​soon because​ ​it​ ​facilitates​ ​the​ ​creation​ ​of​ ​an​ ​ecosystem​ ​that​ ​Bitcoin​ ​cannot​ ​match. At​ ​the​ ​same​ ​time,​ ​it​ ​gets​ ​harder​ ​and​ ​harder​ ​to​ ​make​ ​transactions​ ​on​ ​Bitcoin: according​ ​to​ w ​​,​ ​the​ ​“Average​ ​Confirmation​ ​Time”​ ​to​ ​confirm​ ​a transaction​ ​was​ ​316​ ​minutes​ ​as​ ​of​ ​June​ ​13​ ​and​ ​“Cost​ ​per​ ​Transaction”​ ​was approximately​ ​USD​ ​4. Merchants​ ​cannot​ ​use​ ​services​ ​such​ ​as​ ​BitPay​ ​to​ ​accept​ ​bitcoin​ ​payments​ ​when 19

transaction​ ​time​ ​is​ ​that​ ​long​ ​and​ ​the​ ​cost​ ​per​ ​transaction​ ​is​ ​that​ ​high. This​ ​fact​ ​causes​ ​Bitcoin’s​ ​weight​ ​relative​ ​to​ ​other​ ​currencies​ ​to​ ​decrease​ ​dramatically and​ ​the​ ​graph​ ​below​ ​demonstrates​ ​that​ ​pretty​ ​well.​ ​Just​ ​a​ ​few​ ​months​ ​ago,​ ​Bitcoin accounted​ ​for​ ​more​ ​than​ ​80%​ ​of​ ​all​ ​the​ ​market​ ​cap​ ​of​ ​cryptocurrencies.​ ​As​ ​of​ ​June 14th,​ ​it’s​ ​approximately​ ​39%,​ ​while​ ​Ethereum​ ​is​ ​already​ ​31.7%.​ ​Ethereum​ ​is​ ​one​ ​of the​ ​reasons​ ​why​ ​the​ ​relative​ ​weight​ ​of​ ​bitcoin​ ​is​ ​decreasing. 3.​ ​Product​ ​architecture​ ​and​ ​product​ ​development timeline 3.1​ ​Smart​ ​Contracts​ ​&​ ​Workflows Smart​ ​contracts​ ​will​ ​enable​ ​us​ ​to​ ​facilitate​ ​a​ ​payment​ ​solution​ ​working​ ​flawlessly together​ ​with​ ​a​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system​ ​between​ ​parties​ ​via​ ​the blockchain.​ ​Number​ ​of​ ​smart​ ​contracts,​ ​detailed​ ​structure,​ ​and​ ​functionality​ ​will​ ​be defined​ ​and​ ​finalized​ ​during​ ​development. To​ ​illustrate​ ​the​ ​intended​ ​functionality,​ ​we​ ​provide​ ​sample​ ​workflows​​ ​illustrating​ ​the purchase​ ​and​ ​claim​ ​process​ ​and​ ​how​ ​they​ ​affect​ ​the​ ​trust​ ​rate​ ​for​ ​both​ ​parties. 20

Client​ ​makes​ ​a​ ​purchase Claim​ ​workflows The​ ​sample​ ​workflows​ ​below​ ​demonstrate​ ​the​ ​process​ ​when​ ​the​ ​client​ ​initiates​ ​a claim,​ ​which​ ​is​ ​resolved​ ​together​ ​with​ ​the​ ​merchant.​ ​We​ ​will​ ​introduce​ ​incentives​ ​for merchants​ ​and​ ​clients​ ​to​ ​handle​ ​the​ ​claims​ ​fast​ ​and​ ​keep​ ​trust​ ​level​ ​high​ ​for​ ​both sides. Client​ ​files​ ​a​ ​claim 21

The​ ​merchant​ ​responds​ ​to​ ​a​ ​claim,​ ​finds​ ​a​ ​solution​ ​together​ ​with​ ​the​ ​client​ ​and provides​ ​resolution​ ​details The​ ​client​ ​and​ ​merchant​ ​resolve​ ​the​ ​claim​ ​resolution​ ​“offline”​ ​or​ ​on​ ​Monetha’s off-chain​ ​messaging​ ​system.​ ​After​ ​both​ ​parties​ ​agree​ ​on​ ​resolution​ ​terms,​ ​the merchant​ ​enters​ ​those​ ​terms​ ​(e.g.​ ​money​ ​back,​ ​shipping​ ​out​ ​new​ ​product,,​ ​etc.)​ ​into the​ ​merchant’s​ ​user​ ​interface.​ ​Resolution​ ​terms​ ​are​ ​saved​ ​on​ ​the​ ​blockchain.​ ​The merchant​ ​then​ ​waits​ ​for​ ​client’s​ ​confirmation. Client​ ​confirms​ ​resolution 22

If​ ​the​ ​claim​ ​is​ ​resolved​ ​relatively​ ​quickly,​ ​the​ ​merchant​ ​gets​ ​a​ ​relatively​ ​higher​ ​trust rating​ ​upgrade.​ ​The​ ​client’s​ ​trust​ ​rating​ ​is​ ​also​ ​upgraded​ ​once​ ​the​ ​claim​ ​is​ ​resolved. 3.2​ ​Intended​ ​Product​ ​architecture 23

3.3​ ​Beta​ ​version​ ​of​ ​the​ ​product Goal​ ​of​ ​Beta​ ​version: ● Provide​ ​a​ ​platform​ ​for​ ​e-commerce​ ​merchants​ ​to​ ​expand​ ​their​ ​online​ ​payment solutions​ ​and​ ​accept​ ​mobile​ ​payments​ ​in​ ​Ethereum-based​ ​currencies. ● Show​ ​the​ ​potential​ ​of​ ​“TrustLevel”​ ​mechanism​ ​which​ ​will​ ​help​ ​to​ ​increase​ ​the transparency​ ​of​ ​e-commerce,​ ​which​ ​both​ ​merchants​ ​and​ ​clients​ ​will​ ​benefit from. We​ ​have​ ​developed​ ​a​ ​solution​ ​where​ ​the​ ​merchant​ ​receives​ ​a​ ​Monetha​ ​payment gateway​ ​script​ ​that​ ​can​ ​be​ ​integrated​ ​into​ ​any​ ​shopping​ ​cart​ ​or​ ​website​ ​(some scripting​ ​knowledge​ ​is​ ​required). The​ ​workflow​ ​is​ ​simple:​ ​the​ ​user​ ​picks​ ​items​ ​he​ ​or​ ​she​ ​wants,​ ​adds​ ​them​ ​to​ ​the basket​ ​and​ ​selects​ ​to​ ​pay​ ​with​ ​ETH.​ ​Monetha​ ​servers​ ​generate​ ​a​ ​QR​ ​code​ ​with​ ​all the​ ​needed​ ​underlying​ ​order​ ​information​ ​such​ ​as​ ​order​ ​number,​ ​price,​ ​currency, warranty,​ ​delivery​ ​option,​ ​etc.​ ​The​ ​client​ ​must​ ​scan​ ​the​ ​code​ ​during​ ​a​ ​defined​ ​time limit​ ​otherwise​ ​he​ ​needs​ ​to​ ​re-initiate​ ​payment.​ ​After​ ​the​ ​client​ ​scans​ ​the​ ​code​ ​with his​ ​preferred​ ​mobile​ ​crypto​ ​wallet​ ​and​ ​presses​ ​“send”,​ ​the​ ​transaction​ ​is​ ​sent​ ​to​ ​the blockchain​ ​together​ ​with​ ​purchase​ ​details. Once​ ​the​ ​transaction​ ​has​ ​received​ ​several​ ​confirmations,​ ​the​ ​client​ ​is​ ​notified​ ​it​ ​was successful.​ ​After​ ​a​ ​few​ ​minutes,​ ​the​ ​merchant​ ​sees​ ​the​ ​money​ ​arrive​ ​in​ ​his​ ​wallet. During​ ​further​ ​development​ ​phases,​ ​we​ ​will​ ​introduce​ ​Merchant​ ​Smart​ ​Contract Wallet​ ​to​ ​enable​ ​rates,​ ​limits,​ ​and​ ​automatic​ ​exchange​ ​to​ ​local​ ​currency. We​ ​aim​ ​to​ ​integrate​ ​with​ ​merchants​ ​in​ ​early​ ​Beta​ ​product​ ​stage,​ ​and​ ​together​ ​with them,​ ​improve​ ​and​ ​test​ ​the​ ​solution.​ ​Early​ ​participation​ ​will​ ​allow​ ​them​ ​to​ ​influence what​ ​features​ ​should​ ​be​ ​included​ ​in​ ​the​ ​roadmap.​ ​It​ ​will​ ​also​ ​enable​ ​them​ ​to​ ​expand their​ ​market​ ​reach,​ ​and​ ​through​ ​a​ ​simple​ ​setup​ ​to​ ​start​ ​accepting​ ​online​ ​payments with​ ​ETH. After​ ​its​ ​launch,​ ​we​ ​will​ ​invite​ ​merchants​ ​to​ ​Beta​ ​programs​ ​to​ ​experiment​ ​with​ ​the newly​ ​introduced​ ​features. 3.4​ ​Product​ ​development​ ​roadmap. The​ ​product​ ​development​ ​timeline​ ​might​ ​not​ ​be​ ​final​ ​and​ ​is​ ​subject​ ​to​ ​change 24

depending​ ​on​ ​the​ ​feedback​ ​we​ ​receive​ ​from​ ​our​ ​initial​ ​customers. Phase​ ​1:​ ​E-commerce​ ​and​ ​first​ ​version​ ​of​ ​the​ ​trust​ ​rating​ ​-​ ​EUR​ ​700k Goal:​ ​develop​ ​a​ ​fully-functional​ ​payment​ ​gateway​ ​with​ ​a​ ​user​ ​interface​ ​for e-commerce​ ​merchants​ ​and​ ​enable​ ​them​ ​to​ ​accept​ ​ETH​ ​currency​ ​while​ ​leveraging first​ ​version​ ​of​ ​trust​ ​level​ ​mechanism. Time:​ ​early​ ​2018 Phase​ ​2:​ ​A​ ​full​ ​e-commerce​ ​solution​ ​to​ ​accept​ ​Ethereum-based​ ​tokens​ ​and exchange​ ​them​ ​to​ ​fiat​ ​currency:​ ​ ​EUR​ ​1.7m Goal:​ ​accept​ ​not​ ​only​ ​Ether​ ​currency,​ ​but​ ​also​ ​Ethereum-based​ ​tokens​ ​and​ ​enable merchants​ ​to​ ​exchange​ ​Ethereum​ ​currencies​ ​to​ ​fiat​ ​currency​ ​and​ ​transfer​ ​funds​ ​to their​ ​preferred​ ​account.​ ​Moreover,​ ​smart​ ​contract​ ​wallets,​ ​real-time​ ​analytics,​ ​and dashboards​ ​for​ ​merchants​ ​will​ ​be​ ​introduced​ ​during​ ​this​ ​stage Time:​ ​mid​ ​2018 Phase​ ​3:​ ​A​ ​Monetha​ ​Wallet​ ​for​ ​clients​ ​+​ ​Loyalty​ ​program​ ​+​ ​Significant improvement​ ​of​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​algorithm:​ ​EUR​ ​3.5m Goal:​ ​make​ ​a​ ​significant​ ​step​ ​towards​ ​a​ ​fully​ ​working​ ​decentralized​ ​trust​ ​and reputation​ ​system:​ ​improvement​ ​of​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​algorithm together​ ​with​ ​Monetha​ ​smart​ ​contract​ ​based​ ​mobile​ ​wallet​ ​for​ ​making/solving​ ​claims, rating​ ​merchants,​ ​writing​ ​reviews,​ ​etc.​ ​Review​ ​purchase​ ​history,​ ​see​ ​clients’​ ​and merchants’​ ​trust​ ​rating,​ ​etc.​ ​Finally,​ ​the​ ​loyalty​ ​program​ ​will​ ​be​ ​enabled​ ​during​ ​this stage​ ​of​ ​development. Time:​ ​late​ ​2018 Phase​ ​4:​ ​Full​ ​functionality​ ​of​ ​the​ ​decentralized​ ​trust​ ​and​ ​reputation​ ​system​ ​- EUR​ ​5.5m 1. Goal:​ ​This​ ​level​ ​of​ ​financing​ ​will​ ​allow​ ​us​ ​to​ ​fully​ ​develop​ ​a​ ​globalized​ ​trust​ ​and reputation​ ​system​ ​to​ ​enable​ ​both​ ​parties​ ​to​ ​initiate/resolve​ ​claims​ ​so​ ​that global​ ​trust​ ​rate​ ​would​ ​reflect​ ​“the​ ​true​ ​trust​ ​of​ ​both​ ​parties”.​ ​Reviews​ ​will​ ​be enabled,​ ​which​ ​will​ ​have​ ​a​ ​significant​ ​weight​ ​on​ ​trust​ ​rate​ ​for​ ​merchants​ ​and clients.​ ​Trust​ ​system​ ​algorithm​ ​will​ ​be​ ​improved​ ​to​ ​facilitate​ ​claims​ ​and​ ​client reviews.​ ​Mobile​ ​wallet​ ​version​ ​2,​ ​mobile​ ​in-app​ ​SDK​ ​and​ ​other​ ​improvements to​ ​merchant’s​ ​interface​ ​will​ ​be​ ​developed​ ​during​ ​this​ ​phase. 25

Time:​ ​early​ ​2019 Phase​ ​5:​ ​Retail​ ​-​ ​ ​EUR​ ​7m Goal:​ ​Develop​ ​and​ ​introduce​ ​the​ ​decentralized​ ​payment,​ ​trust​ ​and​ ​reputation​ ​system for​ ​retail​ ​merchants.​ ​The​ ​ability​ ​to​ ​accept​ ​mobile​ ​payments​ ​in​ ​Ethereum-based currencies​ ​and​ ​exchange​ ​them​ ​to​ ​preferred​ ​fiat​ ​currency.​ ​Top-tier​ ​retail​ ​merchant interface​ ​to​ ​see​ ​the​ ​purchase​ ​history,​ ​analytics,​ ​etc. Time:​ ​mid-to-late​ ​2019 26

4.​ ​Market​ ​opportunity​ ​and​ ​business​ ​model The​ ​global​ ​e-commerce​ ​market​ ​size​ ​in​ ​2016​ ​was​ ​USD​ ​1.9​ ​trillion​ ​and​ ​is​ ​expected​ ​to rise​ ​to​ ​USD​ ​4​ ​trillion​ ​in​ ​2020.​ ​At​ ​the​ ​same​ ​time,​ ​the​ ​global​ ​retail​ ​payments​ ​industry was​ ​worth​ ​USD​ ​16​ ​trillion​ ​in​ ​2015.​ ​It​ ​is​ ​estimated​ ​to​ ​increase​ ​to​ ​USD​ ​21​ ​trillion​ ​in 2020.​ ​Global​ ​payment​ ​revenue​ ​was​ ​USD​ ​1.8​ ​trillion​ ​in​ ​2015​ ​and​ ​should​ ​reach​ ​USD 2.2​ ​trillion​ ​in​ ​2020. According​ ​to​ ​Boston​ ​Consulting​ ​Group,​ ​the​ ​payment​ ​industry​ ​is​ ​about​ ​to​ ​experience a​ ​huge​ ​shift​ ​towards​ ​mobile​ ​payments: ● Mobile​ ​payment​ ​volume​ ​was​ ​USD​ ​8.6​ ​billion​ ​in​ ​the​ ​US.​ ​It​ ​is​ ​expected​ ​to increase​ ​tenfold​ ​by​ ​2021​ ​to​ ​reach​ ​$274bn​ ​only​ ​in​ ​US. ● Mobile​ ​share​ ​of​ ​total​ ​ecommerce​ ​is​ ​expected​ ​to​ ​increase​ ​to​ ​48.5%​ ​of​ ​total e-commerce​ ​by​ ​2020.​ ​It​ ​was​ ​23.6%​ ​in​ ​2015. ● Merchant​ ​mobile​ ​payment​ ​acceptance​ ​network​ ​to​ ​grow​ ​10X​ ​by​ ​2020. 4.1​ ​Market​ ​opportunity 4.2.1​ ​Explosive​ ​growth​ ​of​ ​E-commerce According​ ​to​ ​Statista,​ ​retail​ ​e-commerce​ ​sales​ ​worldwide​ ​in​ ​2014​ ​were​ ​USD​ ​1.33 trillion​ ​and​ ​are​ ​projected​ ​to​ ​increase​ ​to​ ​USD​ ​4.058​ ​trillion​ ​by​ ​2020. The​ ​growth​ ​is​ ​perfectly​ ​illustrated​ ​by​ ​the​ ​number​ ​of​ ​shops​ ​created​ ​on​ ​Shopify platform.​ ​They​ ​had​ ​84.000​ ​shops​ ​in​ ​2013,​ ​144.000​ ​in​ ​2014,​ ​243.000​ ​in​ ​2015​ ​and ended​ ​2016​ ​with​ ​almost​ ​378.000​ ​merchants​ ​on​ ​the​ ​platform​ ​-​ ​a​ ​growth​ ​of​ ​4.500% over​ ​3​ ​years. E-commerce​ ​is​ ​also​ ​gaining​ ​greater​ ​weight​ ​in​ ​total​ ​retail​ ​sales​ ​globally.​ ​It​ ​is​ ​expected to​ ​increase​ ​from​ ​7.4%​ ​in​ ​2015​ ​to​ ​14.6%​ ​in​ ​2020. 27

Furthermore,​ ​according​ ​to​ ​Statista,​ ​the​ ​number​ ​of​ ​people​ ​buying​ ​goods​ ​or​ ​services online​ ​will​ ​increase​ ​from​ ​1.46​ ​billion​ ​in​ ​2015​ ​to​ ​above​ ​2​ ​billion​ ​in​ ​2020. 4.2.2​ ​Explosive​ ​growth​ ​of​ ​mobile​ ​and​ ​digital​ ​payments 28

According​ ​to​ ​Boston​ ​Consulting​ ​Group,​ ​the​ ​digital​ ​payments​ ​space​ ​is​ ​about​ ​to witness​ ​significant​ ​disruption​ ​in​ ​coming​ ​years.​ ​Some​ ​trends​ ​are​ ​starting​ ​to​ ​become clear​ ​that​ ​will​ ​transform​ ​the​ ​payments​ ​landscape​ ​globally​ ​over​ ​the​ ​next​ ​few​ ​years: ● Technology​ ​will​ ​make​ ​digital​ ​payments​ ​simpler:​ ​smartphone​ ​penetration, blockchain​ ​and​ ​crypto​ ​currencies,​ ​ubiquitous​ ​connectivity,​ ​biometrics, tokenization,​ ​cloud​ ​computing,​ ​and​ ​the​ ​Internet​ ​of​ ​Things​ ​are​ ​a​ ​few​ ​trends​ ​that will​ ​shape​ ​the​ ​way​ ​consumers​ ​will​ ​transact​ ​in​ ​the​ ​future. ● Merchant​ ​mobile​ ​payment​ ​acceptance​ ​network​ ​to​ ​grow​ ​10X​ ​by​ ​2020:​ ​Mobile based​ ​payment​ ​solutions​ ​and​ ​proprietary​ ​payment​ ​networks​ ​will​ ​drive merchant​ ​acquisition​ ​by​ ​offering​ ​low-investment​ ​solutions​ ​that​ ​will​ ​create economic​ ​incentives​ ​for​ ​merchants​ ​and​ ​acquirers,​ ​resulting​ ​in​ ​over​ ​10​ ​million merchant​ ​establishments​ ​that​ ​will​ ​accept​ ​digital/mobile​ ​payments. Mobile​ ​payment​ ​volume​ ​is​ ​expected​ ​to​ ​increase​ ​to​ ​$274bn​ ​by​ ​2021​ ​in​ ​the​ ​US​ ​alone. Chinese​ ​mobile​ ​payments​ ​were​ ​nearly​ ​50​ ​times​ ​greater​ ​than​ ​those​ ​in​ ​the​ ​US​ ​last year,​ ​according​ ​to​ ​Financial​ ​Times.​ ​Mobile​ ​payment​ ​with​ ​Alipay​ ​or​ ​WeChat​ ​is​ ​much more​ ​streamlined​ ​and​ ​only​ ​requires​ ​scanning​ ​a​ ​QR​ ​code​ ​from​ ​a​ ​retailer’s point-of-service​ ​terminal​ ​or​ ​a​ ​smartphone. 29

Moreover,​ ​as​ ​shown​ ​in​ ​the​ ​graph​ ​below,​ ​the​ ​mobile​ ​share​ ​of​ ​total​ ​e-commerce​ ​is expected​ ​to​ ​increase​ ​to​ ​48.5%​ ​of​ ​total​ ​e-commerce. In-app​ ​payments​ ​and​ ​proximity​ ​transactions​ ​are​ ​expected​ ​to​ ​be​ ​key​ ​catalysts​ ​of growth​ ​in​ ​the​ ​days​ ​ahead.​ ​However,​ ​in​ ​a​ ​breakout​ ​scenario,​ ​given​ ​a​ ​possible disruption​ ​by​ ​convenience,​ ​security​ ​and​ ​Internet​ ​of​ ​Things,​ ​the​ ​growth​ ​rate​ ​of​ ​mobile and​ ​digital​ ​payments​ ​could​ ​be​ ​even​ ​higher. 4.1.3​ ​Transaction​ ​volume​ ​and​ ​global​ ​payment​ ​revenues The​ ​payments​ ​industry​ ​is​ ​enormously​ ​big.​ ​The​ ​total​ ​value​ ​of​ ​global​ ​retail​ ​payments transactions​ ​was​ ​estimated​ ​at​ ​USD​ ​16​ ​trillion​ ​in​ ​2015.​ ​This​ ​is​ ​estimated​ ​to​ ​increase to​ ​USD​ ​21​ ​trillion​ ​by​ ​2020.​ ​The​ ​estimation​ ​comprised​ ​consumer-to-merchant transactions​ ​across​ ​retail​ ​verticals​ ​such​ ​as​ ​food​ ​and​ ​grocery,​ ​apparel,​ ​consumer durables​ ​etc.​​ ​Digital​ ​payments​ ​contributed​ ​to​ ​8​ ​percent,​ ​which​ ​is​ ​USD​ ​1.26 trillion,​​ ​of​ ​the​ ​overall​ ​global​ ​retail​ ​payments​ ​market​ ​in​ ​2015​ ​and​ ​is​ ​projected​ ​to increase​ ​to​ ​18-24​ ​percent​ ​by​ ​2020,​ ​which​ ​is​ ​USD​ ​6.3​ ​trillion. The​ ​global​ ​payments​ ​revenue​ ​market​ ​size​ ​is​ ​approximately​ ​USD​ ​2​ ​trillion​​ ​and steadily​ ​rising.​ ​In​ ​most​ ​cases,​ ​global​ ​payments​ ​are​ ​the​ ​payments​ ​revenues​ ​that include​ ​direct​ ​and​ ​indirect​ ​revenues​ ​generated​ ​by​ ​non-cash​ ​payment​ ​services 30

(excluding​ ​interbank​ ​transfers).​ ​Simply​ ​speaking,​ ​it’s​ ​the​ ​total​ ​revenues​ ​collected​ ​by financial​ ​services​ ​companies​ ​around​ ​the​ ​globe. As​ ​shown​ ​in​ ​the​ ​graph,​ ​the​ ​global​ ​payment​ ​revenues​ ​should​ ​reach​ ​USD​ ​2.2​ ​trillion over​ ​the​ ​upcoming​ ​few​ ​years. 4.2​ ​Business​ ​model Monetha​ ​will​ ​charge​ ​a​ ​1.5%​ ​transaction​ ​fee​ ​from​ ​merchants.​ ​Of​ ​that,​ ​0.5%​ ​will​ ​go​ ​to a​ ​“Voucher​ ​Smart​ ​Contract”​ ​in​ ​a​ ​for​ ​of​ ​MTH​ ​for​ ​Monetha​ ​token​ ​holders​ ​for​ ​an​ ​ability to​ ​use​ ​that​ ​in​ ​the​ ​Monetha’s​ ​ecosystem​ ​and​ ​other​ ​1%​ ​will​ ​go​ ​to​ ​the​ ​company​ ​as revenues. An​ ​interesting​ ​fact​ ​is​ ​that​ ​the​ ​average​ ​traditional​ ​payment​ ​gateways​ ​take approximately​ ​only​ ​0.25%​ ​+​ ​0.1​ ​from​ ​total​ ​fee​ ​as​ ​their​ ​revenue.​ ​This​ ​0.25%​ ​+​ ​0.1​ ​is​ ​a mark-up​ ​fee​ ​to​ ​the​ ​interchange​ ​rates. For​ ​example,​ ​if​ ​the​ ​total​ ​transaction​ ​fee​ ​that​ ​merchant​ ​is​ ​charged​ ​is​ ​2.35%​ ​+​ ​$0.2, the​ ​2.1%+​ ​$0.2​ ​is​ ​the​ ​interchange​ ​part​​ ​that​ ​banks,​ ​credit​ ​card​ ​associations​ ​and others​ ​are​ ​dividing​ ​and​ ​0.25%​ ​+​ ​$0.1​ ​is​ ​the​ ​markup​ ​part​,​ ​which​ ​payment​ ​gateways take​ ​home​ ​as​ ​revenue.​ ​We​ ​not​ ​only​ ​decrease​ ​the​ ​transaction​ ​fee​ ​that​ ​merchant​ ​has to​ ​pay,​ ​let​ ​alone​ ​the​ ​other​ ​fees​ ​that​ ​he​ ​will​ ​not​ ​have​ ​to​ ​worry​ ​about​ ​anymore,​ ​but​ ​we are​ ​also​ ​left​ ​with​ ​approximately​ ​four​ ​times​ ​the​ ​rate​ ​to​ ​do​ ​business​ ​with. 31

5.​ ​Marketing​ ​and​ ​Strategy 5.1​ ​Network​ ​effect Our​ ​strategy​ ​is​ ​focused​ ​on​ ​creating​ ​a​ ​network​ ​effect​​ ​as​ ​our​ ​decentralized​ ​trust​ ​and reputation​ ​system​ ​enables​ ​us​ ​to​ ​do​ ​that.​ ​Moreover,​ ​we​ ​will​ ​use​ ​the​ ​well-known bowling​ ​pin​ ​strategy:​ ​start​ ​with​ ​a​ ​niche​ ​market​ ​(stage​ ​2:​ ​existing​ ​crypto​ ​community), and​ ​then​ ​move​ ​to​ ​other​ ​niches​ ​and​ ​broader​ ​markets. Stage​ ​1.​​ ​In​ ​our​ ​case,​ ​we​ ​are​ ​focusing​ ​on​ ​the​ ​supply​ ​side​ ​first:​ ​being​ ​accepted​ ​in​ ​as many​ ​locations​ ​as​ ​fast​ ​as​ ​possible​ ​through​ ​partnerships​ ​that​ ​enables​ ​instant​ ​scale. To​ ​achieve​ ​that,​ ​we​ ​will​ ​partner​ ​with​ ​payment​ ​providers​ ​that​ ​can​ ​give​ ​us​ ​instant scale.​ ​We​ ​are​ ​already​ ​in​ ​positive​ ​talks​ ​with​ ​major​ ​players​,​ ​Revel​ ​Systems​​ ​and Shopify,​​ ​being​ ​the​ ​biggest​ ​(as​ ​of​ ​the​ ​end​ ​of​ ​2016,​ ​Shopify​ ​had​ ​over​ ​377K​ ​merchants on​ ​its​ ​platform). Stage​ ​2.​​ ​Educate​ ​the​ ​initial​ ​client​ ​base​ ​in​ ​the​ ​existing​ ​crypto​ ​community.​ ​Main​ ​value propositions:​ ​decentralized​ ​trust​ ​system,​ ​no​ ​need​ ​to​ ​pay​ ​credit​ ​card​ ​network​ ​fees,​ ​no spending​ ​limit. Stage​ ​3​.​ ​Broader​ ​market​ ​adoption: 1. Once​ ​again:​ ​supply​ ​side​ ​first.​ ​Monetha​ ​is​ ​accepted​ ​in​ ​even​ ​more locations​ ​globally. 2. Education​ ​of​ ​general​ ​public.​ ​Supply​ ​increases​ ​exposure​ ​and​ ​people​ ​are willing​ ​to​ ​buy​ ​more​ ​from​ ​trusted​ ​merchants.​ ​Only​ ​Merchants​ ​accepting payments​ ​through​ ​Monetha​ ​will​ ​be​ ​guaranteed​ ​to​ ​be​ ​trustful​ ​by decentralized​ ​reputation​ ​and​ ​trust​ ​system. 3. Once​ ​there​ ​are​ ​more​ ​people​ ​willing​ ​to​ ​pay​ ​with​ ​their​ ​mobile​ ​phones​ ​at trusted​ ​merchants,​ ​more​ ​merchants​ ​will​ ​join​ ​the​ ​network. Network​ ​effect​​ ​is​ ​very​ ​well​ ​illustrated​ ​by​ ​Metcalfe’s​ ​Law​.​ ​For​ ​example:​ ​one telephone​ ​is​ ​useless.​ ​Two​ ​people​ ​with​ ​telephones​ ​can​ ​only​ ​make​ ​one​ ​connection, while​ ​five​ ​telephones​ ​make​ ​10​ ​connections​ ​and​ ​twelve​ ​telephones​ ​make​ ​66 connections. ​ ​ ​ ​ ​ ​ V alue of a network = n(n − 1)/2, where n is number of people using the network Focusing​ ​on​ ​the​ ​supply​ ​side​ ​first​ ​drives​ ​the​ ​demand​ ​which​ ​in​ ​turn​ ​drives​ ​the​ ​supply. Network​ ​effect​ ​kicks​ ​in:​​ ​the​ ​more​ ​users​ ​there​ ​are,​ ​the​ ​more​ ​valuable​ ​it​ ​is.​​ ​This rapid​ ​adoption​ ​is​ ​then​ ​self-perpetuating​ ​as​ ​both​ ​sides​ ​value​ ​the​ ​access​ ​to​ ​a​ ​bigger network​ ​of​ ​users​ ​(read​ ​‘more​ ​choice’,​ ​‘higher​ ​probability​ ​of​ ​finding​ ​a​ ​match’)​ ​coupled 32

with​ ​the​ ​improved​ ​transaction​ ​experience. The​ ​importance​ ​of​ ​network​ ​effect​ ​was​ ​very​ ​well​ ​described​ ​by​ ​the​ ​Vice​ ​President​ ​of Bessemer​ ​Venture​ ​Partners​ ​(investors​ ​are​ ​LinkedIn,​ ​Shopify,​ ​etc.)​ ​in​ ​this​ ​LinkedIn post: bahl The​ ​growth​ ​of​ ​the​ ​ecosystem​ ​following​ ​those​ ​steps​ ​is​ ​illustrated​ ​in​ ​the​ ​graph​ ​below. That​ ​is​ ​how,​ ​in​ ​most​ ​cases,​ ​marketplaces​ ​and​ ​ecosystems​ ​are​ ​being​ ​built. 5.2​ ​Loyalty​ ​program In​ ​order​ ​to​ ​encourage​ ​networks​ ​effects​ ​and​ ​create​ ​an​ ​ecosystem​ ​for​ ​Monetha​ ​token, we​ ​are​ ​going​ ​to​ ​introduce​ ​a​ ​loyalty​ ​program​ ​for​ ​clients.​ ​That​ ​is​ ​unprecedented​ ​as most​ ​loyalty​ ​programs​ ​are​ ​facilitated​ ​by​ ​merchants​ ​themselves​ ​and​ ​not​ ​payment providers. 5.1.1​ ​How​ ​does​ ​the​ ​loyalty​ ​program​ ​work? ● Every​ ​purchase​ ​made​ ​via​ ​the​ ​Monetha​ ​payment​ ​system​ ​will​ ​reward​ ​the​ ​client with​ ​0.2%​ ​(the​ ​percentage​ ​might​ ​change​ ​over​ ​time)​ ​of​ ​the​ ​value​ ​of​ ​the transaction​ ​in​ ​Monetha​ ​tokens​ ​from​ ​the​ ​Monetha​ ​loyalty​ ​pool.​ ​This​ ​is​ ​provided 33

by​ ​Monetha​ ​no​ ​matter​ ​what​ ​goods​ ​or​ ​services​ ​the​ ​client​ ​buys​ ​or​ ​where​ ​the merchant​ ​and​ ​client​ ​are​ ​based. ● Loyalty​ ​tokens​ ​can​ ​be​ ​used​ ​during​ ​any​ ​purchase​ ​using​ ​a​ ​Monetha​ ​wallet: ○ The​ ​client​ ​picks​ ​an​ ​item​ ​he/she​ ​wants​ ​to​ ​buy ○ If​ ​the​ ​client​ ​has​ ​Monetha​ ​tokens​ ​she/he​ ​can​ ​apply​ ​them​ ​to​ ​reduce​ ​the items​ ​cost.​ ​The​ ​client​ ​gets​ ​a​ ​discount. ○ Monetha​ ​tokens​ ​are​ ​converted​ ​to​ ​ETH​ ​in​ ​real​ ​time. ○ Monetha​ ​tokens​ ​are​ ​returned​ ​to​ ​Monetha​ ​loyalty​ ​pool. ○ Monetha​ ​platform​ ​covers​ ​a​ ​discount​ ​for​ ​the​ ​merchant,​ ​so​ ​he​ ​gets​ ​the full​ ​item​ ​price. ○ Monetha​ ​tokens​ ​can​ ​be​ ​applied​ ​for​ ​up​ ​to​ ​70%​ ​of​ ​the​ ​purchase​ ​value. ○ The​ ​client​ ​is​ ​still​ ​getting​ ​0.2%​ ​of​ ​the​ ​amount​ ​paid​ ​by​ ​ETH​ ​(or​ ​other cryptocurrency)​ ​after​ ​loyalty​ ​is​ ​applied. ● Tokens​ ​acquired​ ​in​ ​this​ ​way​ ​are​ ​eligible​ ​for​ ​a​ ​discount​ ​for​ ​6​ ​months.​ ​Unused tokens​ ​are​ ​returned​ ​back​ ​to​ ​Monetha​ ​loyalty​ ​token​ ​pool. ● The​ ​client​ ​cannot​ ​convert​ ​tokens​ ​exchanged​ ​in​ ​this​ ​way​ ​to​ ​any​ ​crypto​ ​or​ ​fiat currency. ● The​ ​merchant​ ​is​ ​able​ ​to​ ​provide​ ​bigger​ ​loyalty​ ​discounts​ ​for​ ​his​ ​clients​ ​by adjusting​ ​his​ ​loyalty​ ​settings​ ​in​ ​merchants​ ​interface. ● Clients​ ​with​ ​high​ ​trust​ ​are​ ​eligible​ ​for​ ​higher​ ​discount​ ​percentage​ ​than​ ​0.2%. ● The​ ​exact​ ​percentage​ ​of​ ​loyalty​ ​MTH​ ​tokens​ ​granted​ ​with​ ​every​ ​purchase might​ ​change​ ​over​ ​time. 34

6.​ ​Crowdsale​ ​details The​ ​Monetha​ ​crowdsale​ ​and​ ​the​ ​corresponding​ ​token​ ​creation​ ​process​ ​will​ ​be​ ​issued by​ ​Monetha​ ​GmbH,​ ​a​ ​Swiss​ ​Limited​ ​Liability​ ​Company,​ ​and​ ​will​ ​be​ ​organized​ ​around smart​ ​contracts​ ​running​ ​on​ ​Ethereum.​ ​Participants​ ​willing​ ​to​ ​support​ ​the development​ ​of​ ​the​ ​Monetha​ ​Project​ ​can​ ​do​ ​so​ ​by​ ​sending​ ​Ether​ ​currency​ ​to​ ​the designated​ ​address.​ ​By​ ​doing​ ​so,​ ​they​ ​are​ ​purchasing​ ​Monetha​ ​Tokens​ ​(MTH)​ ​at​ ​the rate​ ​of​ ​2​ ​000​ ​MTH​ ​per​ ​1​ ​ETH​ ​which​ ​are​ ​sent​ ​instantly​ ​to​ ​their​ ​wallet. ● The​ ​accepted​ ​currency​ ​during​ ​the​ ​ICO​ ​is​ ​Ether. ● The​ c ​ reation​ ​will​ ​be​ ​capped​ ​(“Soft​ ​Cap”)​ ​upon​ ​receipt​ ​of​ ​ETH​ ​equivalent​ ​to EUR​ ​7m​ ​(fixed​ ​on​ ​28000​ ​ETH).​ ​This​ ​amount​ ​is​ ​subject​ ​to​ ​change​ ​before​ ​the Token​ ​Creation​ ​event. ● The​ ​Token​ ​Creation​ ​period​ ​will​ ​last​ ​31​ ​(thirty​ ​one)​ ​days,​ ​if​ ​Soft​ ​Cap​ ​is​ ​not reached​ ​sooner. ● If​ ​the​ ​Soft​ ​Cap​ ​is​ ​reached​ ​before​ ​the​ ​end​ ​of​ ​31​ ​(thirty​ ​one)​ ​days,​ ​additional contributions​ ​will​ ​be​ ​accepted​ ​for​ ​120​ ​hours​ ​in​ ​case​ ​some​ ​contributors​ ​missed the​ ​very​ ​short​ ​window​ ​for​ ​MTH​ ​creation. ● If​ ​the​ ​Crowdsale​ ​campaign​ ​does​ ​not​ ​reach​ ​its​ ​minimal​ ​capital​ ​goal​ ​of​ ​EUR 700.000​ ​(fixed​ ​on​ ​2800​ ​ETH)​ ​all​ ​funds​ ​will​ ​be​ ​returned​ ​automatically​ ​to​ ​the MTH​ ​holders​ ​by​ ​the​ ​Ethereum​ ​smart​ ​contract. ● Token​ ​Creation​ ​has​ ​a​ ​hard​ ​cap:​ ​upon​ ​achieving​ ​this​ ​cap,​ ​token​ ​creation​ ​will stop​ ​and​ ​no​ ​further​ ​contributions​ ​will​ ​be​ ​accepted.​ ​The​ ​hard​ ​cap​ ​amount​ ​is​ ​95 000​ ​ETH. ● Tokens​ ​that​ ​are​ ​not​ ​sold​ ​during​ ​the​ ​Crowdsale​ ​will​ ​be​ ​burned​ ​automatically​ ​by the​ ​smart​ ​contract Issuer Monetha​ ​GmbH Jurisdiction​ ​of​ ​Issuance Switzerland Legal​ ​qualification Utility​ ​Coin,​ ​not​ ​a​ ​security MTH​ ​created​ ​per​ ​ether 2000​ ​MTH Minimal​ ​goal EUR​ ​700k​ ​(fixed​ ​on​ ​2800 ETH) Soft​ ​Cap EUR​ ​7m​ ​(fixed​ ​on​ ​28000 ETH) 35

Hard​ ​Cap 95​ ​000​ ​ETH Additional 120h​ ​if​ ​soft​ ​cap​ ​is​ ​reached Maximum​ ​number​ ​of​ ​tokens​ ​generated 402​ ​400​ ​000 %​ ​of​ ​tokens​ ​generated​ ​to​ ​Monetha 15%.​ ​Automatically​ ​locked​ ​for team 12​ ​months​ ​by​ ​smart​ ​contract. %​ ​of​ ​tokens​ ​generated​ ​for​ ​loyalty 13%.​ ​Automatically​ ​locked​ ​for program 12​ ​months​ ​by​ ​smart​ ​contract. %​ ​of​ ​tokens​ ​generated​ ​to​ ​bounty 12% campaign,​ ​advisors,​ ​partners,​ ​ICO campaign​ ​costs %​ ​of​ ​tokens​ ​generated​ ​for​ ​future 10%.​ ​Automatically​ ​locked​ ​for company​ ​financing 12​ ​months​ ​by​ ​smart​ ​contract. %​ ​of​ ​tokens​ ​generated​ ​to​ ​Crowdsale 50% participants Date​ ​of​ ​crowdsale​ ​start August​ ​31,​ ​2017 Date​ ​of​ ​crowdsale​ ​end 31​ ​days​ ​or​ ​until​ ​soft​ ​cap​ ​is reached Additional​ ​time​ ​if​ ​soft​ ​cap​ ​is​ ​reached 120h 6.1​ ​MTH​ ​Creation​ ​Ratios ● 1st​ ​price​ ​batch​ ​until​ ​the​ ​soft​ ​cap​ ​is​ ​reached:​ ​1​ ​ETH​ ​=​ ​2400​ ​MTH ● 2rd​ p​ rice​ ​batch​ ​after​ ​the​ ​soft​ ​cap​ ​is​ ​reached:​ ​1​ ​ETH​ ​=​ ​2000​ ​MTH. The​ ​contribution​ ​amount​ ​limits​ ​for​ ​each​ ​price​ ​batch​ ​will​ ​be​ ​announced. 6.2​ ​MTH​ ​Tokens The​ ​Monetha​ ​token​ ​will​ ​be​ ​an​ ​Ethereum-based​ ​token​ ​of​ ​value.​ ​The​ ​token​ ​is​ ​a​ ​digital asset,​ ​bearing​ ​value​ ​by​ ​itself​ ​based​ ​on​ ​its​ ​underlying​ ​assets,​ ​properties​ ​and/or associated​ ​rights. 36

Ethereum-based​ ​tokens​ ​rely​ ​on​ ​a​ ​well-established​ ​Ethereum​ ​infrastructure, benefiting​ ​from​ ​several​ ​advantages: ● Security​ ​and​ ​predictability​ ​(as​ ​opposed​ ​to,​ ​for​ ​example,​ ​having​ ​to​ ​run​ ​an independent​ ​blockchain​ ​network). ● Use​ ​of​ ​robust​ ​and​ ​well-supported​ ​clients​ ​(Ethereum-based​ ​tokens​ ​can​ ​be managed​ ​with​ ​official​ ​Ethereum​ ​clients). ● High​ ​liquidity​ ​(interchangeable​ ​with​ ​other​ ​Ethereum-based​ ​tokens​ ​or​ ​Ether), easier​ ​listing​ ​on​ ​exchanges​ ​with​ ​infrastructure​ ​already​ ​in​ ​place. Our​ ​Ethereum-based​ ​token​ ​contract​ ​complies​ ​with​ ​the​ ​ERC20​ ​standard.​ ​More detailed​ ​info​ ​about​ ​the​ ​ERC20​ ​standard​ ​can​ ​be​ ​obtained​ ​from: 6.3​ ​Incentive​ ​program Always​ ​with​ ​the​ ​scope​ ​to​ ​create​ ​a​ ​network​ ​effect,​ ​Monetha​ ​has​ ​decided​ ​to​ ​increase the​ ​purchase​ ​value​ ​of​ ​the​ ​MTH​ ​on​ ​the​ ​Monetha​ ​platform,​ ​by​ ​shifting​ ​⅓​ ​of​ ​Monetha’s revenue​ ​in​ ​the​ ​“Voucher​ ​Smart​ ​contract”​ ​with​ ​an​ ​ability​ ​to​ ​claim​ ​for​ ​a​ ​voucher proportionately​ ​to​ ​the​ ​amount​ ​of​ ​MTH​ ​tokens​ ​that​ ​they​ ​hold.​ ​Token​ ​holders​ ​will receive​ ​a​ ​voucher​ ​in​ ​MTH​ ​(Monetha’s​ ​currency)​ ​to​ ​use​ ​it​ ​as​ ​a​ ​discount​ ​when shopping​ ​with​ ​Monetha’s​ ​merchants.​ ​This​ ​voucher​ ​would​ ​be​ ​proportional​ ​to​ ​the amount​ ​of​ ​the​ ​MTH​ ​tokens​ ​held. Here’s​ ​how​ ​it​ ​works: *Let’s​ ​say​ ​we​ ​have​ ​1000​ ​investors​ ​as​ ​MTH​ ​holders,​ ​holding​ ​1​ ​MTH​ ​each.​ ​Now,​ ​all token​ ​holders​ ​equally​ ​hold​ ​0.1%​ ​of​ ​the​ ​total​ ​token​ ​supply. *Let’s​ ​say​ ​Monetha’s​ ​merchants​ ​sold​ ​100​ ​000​ ​ETH​ ​worth​ ​of​ ​goods​ ​and​ ​services​ ​in one​ ​month​ ​and​ ​let’s​ ​say​ ​that​ ​1ETH​ ​=​ ​1MTH.​ ​Because​ ​Monetha​ ​takes​ ​1.5% transaction​ ​fee​ ​from​ ​merchants,​ ​Monetha​ ​will​ ​have​ ​1500​ ​ETH​ ​of​ ​revenue​ ​collected. *For​ ​this​ ​scenario,​ ​⅓​ ​of​ ​Monetha’s​ ​revenue​ ​means​ ​⅓​ ​of​ ​1500​ ​ETH​ ​=​ ​500​ ​ETH. Therefore,​ ​ ​we​ ​will​ ​put​ ​500​ ​MTH​ ​in​ ​the​ ​“Voucher​ ​Smart​ ​Contract”. We​ ​get​ ​500​ ​MTH​ ​Voucher​ ​that​ ​is​ ​available​ ​to​ ​use​ ​for​ ​MTH​ ​holders​ ​in​ ​Monetha’s ecosystem.​ ​All​ ​1000​ ​MTH​ ​holders​ ​will​ ​equally​ ​have​ ​the​ ​ability​ ​to​ ​use​ ​500​ ​MTH 37

Voucher​ ​when​ ​shopping​ ​with​ ​Monetha’s​ ​merchants.​ ​In​ ​this​ ​case,​ ​one​ ​token​ ​holder will​ ​be​ ​able​ ​to​ ​spend​ ​up​ ​to​ ​0.1%​ ​of​ ​500​ ​MTH​ ​(=0.5​ ​MTH​ ​each). This​ ​voucher​ ​will​ ​be​ ​redeemable​ ​if​ ​you​ ​transfer​ ​your​ ​MTH​ ​tokens​ ​to​ ​the​ ​smart contract​ ​address​ ​on​ ​the​ ​1st​ ​day​ ​of​ ​every​ ​month.​ ​Then,​ ​within​ ​the​ ​24​ ​hour​ ​window, your​ ​MTH​ ​tokens​ ​will​ ​be​ ​returned​ ​to​ ​your​ ​wallet.​ ​You​ ​will​ ​be​ ​able​ ​to​ ​accumulate​ ​your voucher​ ​each​ ​month​ ​and​ ​spend​ ​the​ ​amount​ ​you​ ​collected​ ​over​ ​the​ ​6​ ​month​ ​period​ ​in the​ ​Monetha’s​ ​ecosystem.​ ​Each​ ​month’s​ ​collected​ ​MTH​ ​voucher​ ​will​ ​be​ ​viable​ ​to spend​ ​for​ ​the​ ​upcoming​ ​6​ ​months.​ ​Unclaimed/unused​ ​revenue​ ​from​ ​vouchers​ ​will​ ​be put​ ​in​ ​a​ ​pool​ ​for​ ​the​ ​next​ ​month. The​ ​MTH​ ​voucher​ ​is​ ​not​ ​compare​ ​to​ ​the​ ​MTH​ ​token.​ ​The​ ​voucher​ ​is​ ​not​ ​transferable, cannot​ ​be​ ​sold​ ​and​ ​can​ ​only​ ​be​ ​used​ ​for​ ​purchasing​ ​discounted​ ​goods​ ​on​ ​the Monetha​ ​Platform. The​ ​duration​ ​of​ ​this​ ​incentive​ ​program​ ​will​ ​stay​ ​at​ ​full​ ​discretion​ ​of​ ​Monetha,​ ​but​ ​will at​ ​least​ ​last​ ​for​ ​the​ ​first​ ​24​ ​months​ ​starting​ ​from​ ​the​ ​first​ ​purchasing​ ​activity​ ​on​ ​the platform. 6.4​ ​Budget Field Portion​ ​of​ ​budget Activities Legal 10% Company​ ​establishment, contracts​ ​with​ ​merchants, etc. Product​ ​Development 50% Product​ ​development according​ ​to​ ​development roadmap Operations 10% Management,​ ​employee salaries. Marketing,​ ​sales, 30% Expenses​ ​for​ ​attracting merchant​ ​acquisition​ ​& merchants,​ ​making partnerships partnerships​ ​with payment​ ​providers,​ ​loyalty program 38

7.​ ​Legal 7.1​ ​General​ ​information The​ ​Monetha​ ​token​ ​does​ ​not​ ​have​ ​the​ ​legal​ ​qualification​ ​of​ ​a​ ​security,​ ​since​ ​it​ ​does​ ​not​ ​give any​ ​rights​ ​to​ ​dividends​ ​or​ ​interests.​ ​The​ ​sale​ ​of​ ​Monetha​ ​tokens​ ​is​ ​final​ ​and​ ​non-refundable. Monetha​ ​tokens​ ​are​ ​not​ ​shares​ ​and​ ​do​ ​not​ ​give​ ​any​ ​right​ ​to​ ​participate​ ​to​ ​the​ ​general meeting​ ​of​ ​Monetha​ ​GmbH.​ ​Monetha​ ​tokens​ ​cannot​ ​have​ ​a​ ​performance​ ​or​ ​a​ ​particular value​ ​outside​ ​the​ ​Monetha​ ​Platform.​ ​Monetha​ ​tokens​ ​shall​ ​therefore​ ​not​ ​be​ ​used​ ​or purchased​ ​for​ ​speculative​ ​or​ ​investment​ ​purposes.​ ​The​ ​purchaser​ ​of​ ​Monetha​ ​tokens​ ​is aware​ ​that​ ​national​ ​securities​ ​laws,​ ​which​ ​ensure​ ​that​ ​investors​ ​are​ ​sold​ ​investments​ ​that include​ ​all​ ​the​ ​proper​ ​disclosures​ ​and​ ​are​ ​subject​ ​to​ ​regulatory​ ​scrutiny​ ​for​ ​the​ ​investors' protection,​ ​are​ ​not​ ​applicable. Anyone​ ​purchasing​ ​Monetha​ ​tokens​ ​expressly​ ​acknowledges​ ​and​ ​represents​ ​that​ ​she/he has​ ​carefully​ ​reviewed​ ​this​ ​white​ ​paper​ ​and​ ​fully​ ​understands​ ​the​ ​risks,​ ​costs​ ​and​ ​benefits associated​ ​with​ ​the​ ​purchase​ ​of​ ​Monetha. 7.2​ ​Knowledge​ ​required The​ ​purchaser​ ​of​ ​Monetha​ ​tokens​ ​undertakes​ ​that​ ​she/he​ ​understands​ ​and​ ​has​ ​significant experience​ ​of​ ​cryptocurrencies,​ ​blockchain​ ​systems​ ​and​ ​services,​ ​and​ ​that​ ​she/he​ ​fully understands​ ​the​ ​risks​ ​associated​ ​with​ ​the​ ​crowdsale​ ​as​ ​well​ ​as​ ​the​ ​mechanism​ ​related​ ​to​ ​the use​ ​of​ ​cryptocurrencies​ ​(incl.​ ​storage). Monetha​ ​shall​ ​not​ ​be​ ​responsible​ ​for​ ​any​ ​loss​ ​of​ ​Monetha​ ​tokens​ ​or​ ​situations​ ​making​ ​it impossible​ ​to​ ​access​ ​Monetha​ ​tokens,​ ​which​ ​may​ ​result​ ​from​ ​any​ ​actions​ ​or​ ​omissions​ ​of​ ​the user​ ​or​ ​any​ ​person​ ​undertaking​ ​to​ ​acquire​ ​Monetha​ ​tokens,​ ​as​ ​well​ ​as​ ​in​ ​case​ ​of​ ​hacker attacks. 7.3​ ​Risks Acquiring Monetha tokens and storing them involves various risks, in particular the risk that Monetha GbmH may not be able to launch its operations and develop its blockchain and provide the services promised. Therefore, and prior to acquiring Monetha tokens, any user should carefully consider the risks, costs and benefits of acquiring Monetha tokens in the context of the crowdsale and, if necessary, obtain any independent advice in this regard. Any interested person who is not in the position to accept or to understand the risks associated with the activity (incl. the risks related to the non-development of the Monetha platform) or any other risks as indicated in the Terms & Conditions of the crowdsale should not​ ​acquire​ ​Monetha​ ​tokens. 39

7.4​ ​Important​ ​disclaimer This​ ​white​ ​paper​ ​shall​ ​not​ ​and​ ​cannot​ ​be​ ​considered​ ​as​ ​an​ ​invitation​ ​to​ ​enter​ ​into​ ​an investment.​ ​It​ ​does​ ​not​ ​constitute​ ​or​ ​relate​ ​in​ ​any​ ​way​ ​nor​ ​should​ ​it​ ​be​ ​considered​ ​as​ ​an offering​ ​of​ ​securities​ ​in​ ​any​ ​jurisdiction.​ ​This​ ​white​ ​paper​ ​does​ ​not​ ​include​ ​or​ ​contain​ ​any information​ ​or​ ​indication​ ​that​ ​might​ ​be​ ​considered​ ​as​ ​a​ ​recommendation​ ​or​ ​that​ ​might​ ​be used​ ​as​ ​a​ ​basis​ ​for​ ​any​ ​investment​ ​decision.​ ​Monetha​ ​tokens​ ​are​ ​just​ ​utility​ ​tokens​ ​which can​ ​be​ ​used​ ​only​ ​on​ ​the​ ​Monetha​ ​platform​ ​and​ ​are​ ​not​ ​intended​ ​to​ ​be​ ​used​ ​as​ ​an investment. The​ ​offering​ ​of​ ​Monetha​ ​tokens​ ​on​ ​a​ ​trading​ ​platform​ ​is​ ​done​ ​in​ ​order​ ​to​ ​allow​ ​the​ ​use​ ​of​ ​the Monetha​ ​platform​ ​and​ ​not​ ​for​ ​speculative​ ​purposes.​ ​The​ ​offering​ ​of​ ​Monetha​ ​tokens​ ​on​ ​a trading​ ​platform​ ​does​ ​not​ ​change​ ​the​ ​legal​ ​qualification​ ​of​ ​the​ ​tokens,​ ​which​ ​remain​ ​a​ ​simple means​ ​for​ ​the​ ​use​ ​of​ ​the​ ​Monetha​ ​platform​ ​and​ ​are​ ​not​ ​a​ ​security. Monetha​ ​GmbH​ ​is​ ​not​ ​to​ ​be​ ​considered​ ​as​ ​an​ ​advisor​ ​in​ ​any​ ​legal,​ ​tax​ ​or​ ​financial​ ​matters. Any​ ​information​ ​in​ ​the​ ​white​ ​paper​ ​is​ ​provided​ ​for​ ​general​ ​information​ ​purposes​ ​only​ ​and Monetha​ ​GmbH​ ​does​ ​not​ ​provide​ ​any​ ​warranty​ ​as​ ​to​ ​the​ ​accuracy​ ​and​ ​completeness​ ​of​ ​this information. Monetha​ ​GmbH​ ​is​ ​not​ ​a​ ​financial​ ​intermediary​ ​according​ ​to​ ​Swiss​ ​law​ ​and​ ​is​ ​not​ ​required​ ​to obtain​ ​any​ ​authorization​ ​for​ ​Anti​ ​Money​ ​Laundering​ ​purposes. Acquiring​ ​Monetha​ ​tokens​ ​shall​ ​not​ ​grant​ ​any​ ​right​ ​or​ ​influence​ ​over​ ​Monetha​ ​GmbH’s organization​ ​and​ ​governance​ ​to​ ​the​ ​Purchasers. Regulatory​ ​authorities​ ​are​ ​carefully​ ​scrutinizing​ ​businesses​ ​and​ ​operations​ ​associated​ ​to cryptocurrencies​ ​in​ ​the​ ​world.​ ​In​ ​that​ ​respect,​ ​regulatory​ ​measures,​ ​investigations​ ​or​ ​actions may​ ​impact​ ​Monetha​ ​GmbH’s​ ​business​ ​and​ ​even​ ​limit​ ​or​ ​prevent​ ​it​ ​from​ ​developing​ ​its operations​ ​in​ ​the​ ​future.​ ​Any​ ​person​ ​undertaking​ ​to​ ​acquire​ ​Monetha​ ​tokens​ ​must​ ​be​ ​aware of​ ​the​ ​Monetha​ ​GmbH​ ​business​ ​model,​ ​the​ ​white​ ​paper​ ​or​ ​terms​ ​and​ ​conditions​ ​may​ ​change or​ ​need​ ​to​ ​be​ ​modified​ ​because​ ​of​ ​new​ ​regulatory​ ​and​ ​compliance​ ​requirements​ ​from​ ​any applicable​ ​laws​ ​in​ ​any​ ​jurisdictions.​ ​In​ ​such​ ​a​ ​case,​ ​purchasers​ ​and​ ​anyone​ ​undertaking​ ​to acquire​ ​Monetha​ ​tokens​ ​acknowledge​ ​and​ ​understand​ ​that​ ​neither​ ​Monetha​ ​GmbH​ ​nor​ ​any of​ ​its​ ​affiliates​ ​shall​ ​be​ ​held​ ​liable​ ​for​ ​any​ ​direct​ ​or​ ​indirect​ ​loss​ ​or​ ​damage​ ​caused​ ​by​ ​such changes. Monetha​ ​GmbH​ ​will​ ​do​ ​its​ ​utmost​ ​to​ ​launch​ ​its​ ​operations​ ​and​ ​develop​ ​the​ ​Monetha​ ​platform. Anyone​ ​undertaking​ ​to​ ​acquire​ ​Monetha​ ​tokens​ ​acknowledges​ ​and​ ​understands​ ​that Monetha​ ​GmbH​ ​does​ ​not​ ​provide​ ​any​ ​guarantee​ ​that​ ​it​ ​will​ ​manage​ ​to​ ​achieve​ ​it.​ ​They acknowledge​ ​and​ ​understand​ ​therefore​ ​that​ ​Monetha​ ​GmbH​ ​(incl.​ ​its​ ​bodies​ ​and​ ​employees) assumes​ ​no​ ​liability​ ​or​ ​responsibility​ ​for​ ​any​ ​loss​ ​or​ ​damage​ ​that​ ​would​ ​result​ ​from​ ​or​ ​relate to​ ​the​ ​incapacity​ ​to​ ​use​ ​Monetha​ ​tokens,​ ​except​ ​in​ ​case​ ​of​ ​intentional​ ​misconduct​ ​or​ ​gross negligence. 40

7.5​ ​Representation​ ​and​ ​warranties By participating in the crowdsale, the purchaser agrees to the above and in particular, they represent​ ​and​ ​warrant​ ​that​ ​they: ● have read carefully the terms and conditions attached to the white paper; agree​ ​to​ ​their​ ​full​ ​contents​ ​and​ ​accept​ ​to​ ​be​ ​legally​ ​bound​ ​by​ ​them; ● are authorized and have full power to purchase Monetha tokens according to the​ ​laws​ ​that​ ​apply​ ​in​ ​their​ ​jurisdiction​ ​of​ ​domicile; ● are​ ​neither​ ​a​ ​US​ ​citizen​ ​or​ ​resident; ● live in a jurisdiction which allows Monetha GmbH to sell Monetha tokens through​ ​a​ ​crowdsale​ ​without​ ​requiring​ ​any​ ​local​ ​authorization; ● are familiar with all related regulations in the specific jurisdiction in which they are based and that purchasing cryptographic tokens in that jurisdiction is not prohibited,​ ​restricted​ ​or​ ​subject​ ​to​ ​additional​ ​conditions​ ​of​ ​any​ ​kind; ● will not use the crowdsale for any illegal activity, including but not limited to money​ ​laundering​ ​and​ ​the​ ​financing​ ​of​ ​terrorism; ● have sufficient knowledge about the nature of the cryptographic tokens and have significant experience with, and functional understanding of, the usage and intricacies of dealing with cryptographic tokens and currencies and blockchain-based​ ​systems​ ​and​ ​services; ● purchase Monetha tokens because they wish to have access to the Monetha platform; ● are not purchasing Monetha tokens for the purpose of speculative investment or​ ​usage. 7.6​ ​Governing​ ​law​ ​and​ ​arbitration Any​ ​dispute​ ​or​ ​controversy​ ​arising​ ​from​ ​or​ ​under​ ​the​ ​crowdsale​ ​shall​ ​be​ ​resolved​ ​by arbitration​ ​in​ ​accordance​ ​with​ ​the​ ​Swiss​ ​Rules​ ​of​ ​International​ ​Arbitration​ ​of​ ​the​ ​Swiss Chamber​ ​of​ ​Commerce​ ​in​ ​force​ ​on​ ​the​ ​date​ ​when​ ​the​ ​Notice​ ​of​ ​Arbitration​ ​is​ ​submitted​ ​in accordance​ ​with​ ​these​ ​Rules.​ ​The​ ​arbitration​ ​panel​ ​shall​ ​consist​ ​of​ ​one​ ​arbitrator​ ​only.​ ​The seat​ ​of​ ​the​ ​arbitration​ ​shall​ ​be​ ​Lugano,​ ​Switzerland.​ ​The​ ​arbitral​ ​proceedings​ ​shall​ ​be conducted​ ​in​ ​English. 8.​ ​Team 8.1​ ​Monetha​ ​Team Andrej​ ​Ruckij:​ ​co-founder,​ ​technology.​ ​ ​ ​LinkedIn 41

The​ ​mastermind​ ​architect​ ​of​ ​“Monetha”​ ​technology.​ ​A​ ​blockchain​ ​geek.​ ​฀He​ ​earned gigantic​ ​experience​ ​as​ ​a​ ​Vice​ ​President​ ​of​ ​Development​ ​at​ ​“Adform”,​ ​a​ ​global​ ​digital advertising​ ​company.​ ​He​ ​is​ ​an​ ​engineering​ ​star​ ​who​ ​built​ ​and​ ​led​ ​more​ ​than​ ​300+ engineers​ ​to​ ​build​ ​a​ ​scalable​ ​technology​ ​“Adform”​ ​now​ ​used​ ​globally.฀​ ​With​ ​a degree​ ​in​ ​computer​ ​science,​ ​Andrej​ ​is​ ​recognized​ ​as​ ​one​ ​of​ ​the​ ​thought​ ​leaders​ ​in “Agile”​ ​software​ ​development​ ​philosophy,​ ​and​ ​as​ ​a​ ​proof​ ​of​ ​that,​ ​he​ ​runs​ ​one​ ​of​ ​the most​ ​read​ ​“Agile”​ ​blogs​ ​in​ ​the​ ​world​ ​called​ ​“Agile​ ​Mindstorm”.​ ​It​ ​is​ ​notable​ ​that​ ​Andrej left​ ​“Adform”​ ​after​ ​9​ ​years​ ​of​ ​excellent​ ​work​ ​to​ ​co-found​ ​“Monetha”. Eric​ ​Duprat:​ ​payments​ ​lead.​ ​LinkedIn A​ ​major​ ​name​ ​in​ ​the​ ​payments​ ​industry.​ ​A​ ​former​ ​executive​ ​at​ ​PayPal.​ ​Eric​ ​was​ ​the General​ ​Manager​ ​of​ ​Mobile​ ​at​ ​PayPal​ ​where​ ​he​ ​played​ ​an​ ​instrumental​ ​role​ ​in establishing​ ​PayPal​ ​as​ ​a​ ​player​ ​in​ ​mobile​ ​payments.​ ​Under​ ​Eric’s​ ​leadership, PayPal’s​ ​mobile​ ​payment​ ​business​ ​saw​ ​a​ ​growth​ ​from​ ​$7M​ ​of​ ​payment​ ​volume​ ​on 2008​ ​to​ ​$4+​ ​billion​ ​in​ ​2011.​ ​During​ ​the​ ​past​ ​two​ ​decades,​ ​he​ ​has​ ​established​ ​a reputation​ ​throughout​ ​the​ ​industry​ ​as​ ​a​ ​results-oriented​ ​leader.​ ​Eric​ ​has​ ​20+​ ​years​ ​of experience​ ​in​ ​global​ ​payment​ ​and​ ​security​ ​systems​ ​and​ ​6​ ​years​ ​with​ ​CEO/CFO​ ​and founder​ ​experience​ ​including​ ​successful​ ​fund​ ​raising. Kellogg​ ​N.​ ​Fairbank:​ ​Sales​ ​and​ ​Merchant​ ​Acquisition​ ​Lead​ ​LinkedIn An​ ​accomplished​ ​FinTech​ ​sales​ ​and​ ​BD​ ​executive.​ ​Former​ ​VP​ ​Sales/Head​ ​of Business​ ​Development​ ​for​ ​Braintree​ ​Payments​ ​in​ ​Europe,​ ​hired​ ​as​ ​their​ ​first international​ ​employee.​ ​As​ ​part​ ​of​ ​the​ ​Braintree/Venmo​ ​team,​ ​helped​ ​grow​ ​the company​ ​to​ ​$12​ ​Billion​ ​in​ ​overall​ ​payments​ ​volume​ ​and​ ​$4​ ​Billion​ ​in​ ​mobile payments​ ​volume​ ​annually,​ ​until​ ​its​ ​eventual​ ​sale​ ​to​ ​PayPal​ ​in​ ​2013​ ​for​ ​$800​ ​Million. 8+​ ​years​ ​working​ ​for​ ​major​ ​names​ ​in​ ​the​ ​payments​ ​space,​ ​including​ ​GlobalCollect and​ ​PayPal.​ ​More​ ​recently,​ ​leveraging​ ​his​ ​strong​ ​international​ ​network​ ​in​ ​the industry,​ ​Kellogg​ ​has​ ​been​ ​advising​ ​large​ ​international​ ​merchants​ ​to​ ​streamline​ ​their payments​ ​platforms​ ​at​ ​Opus​ ​Capital. Jean-Marc​ ​Seigneur:​ ​Decentralized​ ​Trust​ ​and​ ​Reputation​ ​lead.​ ​LinkedIn Dr.​ ​Jean-Marc​ ​(Jm)​ ​Seigneur​ ​has​ ​published​ ​internationally​ ​more​ ​than​ ​100​ ​scientific papers​ ​on​ ​computational​ ​trust​ ​and​ ​online​ ​reputation​ ​management​ ​(ORM).​ ​With​ ​a Ph.D.​ ​in​ ​Computer​ ​Science​ ​from​ ​Trinity​ ​College​ ​Dublin​ ​in​ ​2005,​ ​Jm​ ​has​ ​managed several​ ​EU-funded​ ​multi-million​ ​R&D​ ​e-reputation​ ​projects​ ​at​ ​the​ ​University​ ​of Geneva.​ ​In​ ​2016,​ ​he​ ​has​ ​obtained​ ​a​ ​Google​ ​Award​ ​for​ ​Excellent​ ​Research​ ​in 42

Academia.​ ​He​ ​has​ ​advised​ ​companies​ ​like​ ​“Philips”,​ ​“Amazon”,​ ​“Thales”​ ​and “Swissquote”.​ ​Since​ ​2016,​ ​Jm​ ​has​ ​started​ ​to​ ​apply​ ​online​ ​reputation​ ​management​ ​to the​ ​fintech​ ​world​ ​as​ ​Chief​ ​Reputation​ ​Officer​ ​of​ ​“GLOBCOIN”​ ​and​ ​as​ ​member​ ​of​ ​the ITU​ ​standardization​ ​groups​ ​on​ ​trust​ ​and​ ​digital​ ​currency​ ​including​ ​digital​ ​fiat currency. Justas​ ​Pikelis:​ ​co-founder,​ ​business.​ ​ ​ ​LinkedIn Justas​ ​is​ ​a​ ​Lithuanian​ ​entrepreneur​ ​who​ ​has​ ​previously​ ​founded​ ​companies​ ​in​ ​IT​ ​and robotics.​ ​He​ ​has​ ​gotten​ ​a​ ​governmental​ ​scholarship​ ​for​ ​his​ ​education​ ​in​ ​IIT​ ​(illinois Institute​ ​of​ ​Technology).​ ​In​ ​2010,​ ​Justas​ ​Pikelis​ ​founded​ ​an​ ​established​ ​marketing and​ ​business​ ​consulting​ ​company​ ​“G4”.​ ​With​ ​his​ ​main​ ​competencies​ ​in​ ​digital marketing,​ ​social​ ​media​ ​marketing,​ ​product​ ​advertising​ ​and​ ​branding,​ ​he​ ​was​ ​able​ ​to attract​ ​well​ ​known​ ​international​ ​clients​ ​in​ ​Baltic​ ​States,​ ​France,​ ​the​ ​United​ ​States, United​ ​Arab​ ​Emirates,​ ​Sri​ ​Lanka,​ ​Singapore,​ ​Malaysia​ ​and​ ​other​ ​countries.​ ​Justas’s marketing​ ​knowledge​ ​of​ ​financial​ ​technologies​ ​and​ ​the​ ​blockchain​ ​inspired​ ​him​ ​to co-found​ ​“Monetha”. Laurynas​ ​Jokubaitis:​ ​co-founder,​ ​product.​ ​ ​ ​LinkedIn Previously​ ​a​ ​founding​ ​CEO​ ​of​ ​“Wowtto”​ ​which​ ​raised​ ​more​ ​than​ ​EUR​ ​300k​ ​from Venture​ ​Capital​ ​investors.​ ​With​ ​an​ ​enormous​ ​interest​ ​in​ ​blockchain​ ​and​ ​financial technologies,​ ​he​ ​made​ ​an​ ​investment​ ​into​ ​“Edgeless”:​ ​zero​ ​edge​ ​decentralized casino​ ​on​ ​Ethereum​ ​blockchain.​ ​One​ ​of​ ​the​ ​most​ ​successful​ ​ICOs​ ​of​ ​2017. It​ ​is​ ​noteworthy,​ ​that​ ​Laurynas​ ​(Wowtto​ ​CEO)​ ​and​ ​Andrej​ ​(Wowtto​ ​CTO)​ ​co-founded “Wowtto”​ ​and​ ​have​ ​a​ ​history​ ​of​ ​working​ ​together​ ​in​ ​a​ ​team. Viaceslavas​ ​Ruckis:​ ​engineering​ ​lead.​ ​ ​ ​LinkedIn Jack​ ​of​ ​all​ ​trades.​ ​The​ ​right​ ​hand​ ​of​ ​Andrej.​ ​10​ ​years​ ​of​ ​experience​ ​designing​ ​and implementing​ ​software​ ​solutions.​ ​With​ ​the​ ​main​ ​expertise​ ​at​ ​the​ ​moment​ ​carrying​ ​in: B2B​ ​Ecommerce,​ ​Blockchain​ ​based​ ​systems​ ​development,​ ​data​ ​driven​ ​applications and​ ​document​ ​management​ ​applications.​ ​Bridging​ ​the​ ​gap​ ​from​ ​technical​ ​solutions to​ ​business.​ ​Participated​ ​as​ ​a​ ​technical​ ​consultant​ ​in​ ​startups​ ​like​ ​Wobble​ ​and Wowtto.​ ​Helped​ ​designing​ ​and​ ​building​ ​scalable,​ ​durable​ ​and​ ​cost​ ​optimized​ ​solution covering​ ​mobile,​ ​frontend​ ​and​ ​backend​ ​tracks. Martynas​ ​Adomaitis:​ ​smart​ ​contract​ ​developer.​ ​ ​ ​LinkedIn 10​ ​years​ ​experience​ ​implementing​ ​software​ ​solutions​ ​in​ ​B2B​ ​ecommerce,​ ​document 43

management​ ​applications.​ ​Now​ ​he​ ​focuses​ ​on​ ​data​ ​driven​ ​applications​ ​and​ ​smart contract​ ​development. Full​ ​stack​ ​software​ ​developer​ ​capable​ ​of​ ​handling​ ​whole​ ​life-cycle​ ​of​ ​development process. Counts​ ​himself​ ​as​ ​a​ ​developer​ ​who​ ​believes​ ​nothing​ ​is​ ​impossible​ ​and​ ​any​ ​idea​ ​can be​ ​realized. Andrej​ ​Davidovic:​ ​software​ ​engineer. Andrej​ ​has​ ​a​ ​very​ ​interesting​ ​background​ ​as​ ​he​ ​came​ ​to​ ​software​ ​development​ ​world from​ ​a​ ​world​ ​of​ ​statistical​ ​data​ ​-​ ​previously​ ​working​ ​in​ ​National​ ​Department​ ​of Statistics.​ ​He​ ​is​ ​very​ ​precise​ ​in​ ​his​ ​work​ ​as​ ​a​ ​software​ ​engineer​ ​so​ ​he​ ​does​ ​not​ ​let even​ ​a​ ​minor​ ​bug​ ​slip​ ​by​ ​unnoticed! Erikas​ ​Malisauskas:​ ​product​ ​design/front​ ​end​ ​developer.​ ​ ​ ​LinkedIn Erikas​ ​is​ ​a​ ​magnificent​ ​UX/UI​ ​designer​ ​who​ ​also​ ​has​ ​a​ ​great​ ​product​ ​design​ ​thinking. His​ ​6​ ​years​ ​of​ ​experience​ ​working​ ​in​ ​companies​ ​like​ ​"MailerLite"​ ​and​ ​"Mediapark" has​ ​positioned​ ​him​ ​as​ ​a​ ​high​ ​demand​ ​user​ ​experience​ ​designer.​ ​Erikas​ ​is​ ​most effective​ ​when​ ​designing​ ​handy​ ​user​ ​interfaces,​ ​attractive​ ​product​ ​landing​ ​pages​ ​and satisfying​ ​mobile​ ​apps.​ ​He​ ​also​ ​has​ ​a​ ​strong​ ​knowledge​ ​in​ ​coding,​ ​so​ ​can communicate​ ​with​ ​developers​ ​very​ ​easily 8.2​ ​Monetha​ ​Advisory​ ​Team James​ ​Downton:​ ​Marketing​ ​advisor.​ ​ ​ ​LinkedIn Co-Founder​ ​of​ ​“The​ ​Marketing​ ​Group​ ​Plc”​ ​(IPO’d​ ​in​ ​May​ ​2016).​ ​He​ ​is​ ​also​ ​the​ ​CEO of​ ​a​ ​successful​ ​marketing​ ​agency​ ​“Clickverta”.​ ​James’s​ ​knowledge​ ​in​ ​digital marketing​ ​brings​ ​a​ ​lot​ ​of​ ​value​ ​to​ ​“Monetha”​ ​and​ ​his​ ​strategic​ ​experience​ ​in​ ​IPO’s​ ​is potentially​ ​very​ ​precious​ ​for​ ​“Monetha’s”​ ​ICO. Sean​ ​Harper:​ ​product​ ​and​ ​payments​ ​advisor.​ ​ ​ ​ ​LinkedIn Sean​ ​Harper​ ​has​ ​been​ ​deeply​ ​involved​ ​in​ ​payments​ ​industry.​ ​After​ ​a​ ​successful​ ​run, his​ ​project​ ​"FeeFighters"​ ​(founder/CEO)​ ​was​ ​later​ ​bought​ ​by​ ​an​ ​e-commerce​ ​giant "Groupon".​ ​“FeeFighters”​ ​later​ ​became​ ​Groupon​ ​Payments.​ ​After​ ​the​ ​acquisition, Sean's​ ​involvement​ ​in​ ​payments​ ​didn't​ ​stop.​ ​He​ ​was​ ​a​ ​Chief​ ​Product​ ​Officer​ ​at​ ​more than​ ​100​ ​employee​ ​firm​ ​called​ ​"2Checkout".​ ​Nowadays,​ ​Sean​ ​is​ ​a​ ​board​ ​member​ ​of 44

"Accion"​ ​and​ ​a​ ​thought​ ​leader​ ​in​ ​payment​ ​innovation. Nik​ ​Rokop:​ ​business​ ​advisor.​ ​ ​LinkedIn Nik​ ​Rokop​ ​is​ ​currently​ ​a​ ​Coleman​ ​Foundation​ ​Clinical​ ​Associate​ ​Professor​ ​of Entrepreneurship​ ​at​ ​Illinois​ ​Institute​ ​of​ ​Technology​ ​with​ ​over​ ​40​ ​years​ ​of​ ​experience in​ ​business​ ​(Former​ ​VP​ ​of​ ​Rokop​ ​Corporation).​ ​Nik​ ​positioned​ ​himself​ ​as​ ​one​ ​of​ ​the thought​ ​leaders​ ​in​ ​Chicago’s​ ​startup​ ​scene. Robertas​ ​Visinskis:​ ​ICO​ ​advisor​ ​LinkedIn Robertas​ ​is​ ​not​ ​only​ ​a​ ​founder/CEO​ ​of​ ​a​ ​very​ ​well-known​ ​ICO​ ​project​ ​“Mysterium Network”​ ​(raised​ ​15​ ​million​ ​USD​ ​in​ ​only​ ​45​ ​minutes!),​ ​but​ ​also​ ​has​ ​more​ ​than​ ​2​ ​years of​ ​experience​ ​in​ ​online​ ​reputation​ ​systems​ ​building​ ​(ex-CEO​ ​of​ ​Trustribe).​ ​Robertas provides​ ​significant​ ​ICO​ ​knowledge​ ​to​ ​raise​ ​money​ ​for​ ​Monetha’s​ ​development. KPMG:​ ​Legal​ ​and​ ​regulatory​ ​advisor KPMG​ ​in​ ​Switzerland​ ​helps​ ​us​ ​navigate​ ​through​ ​Switzerland’s​ ​legal​ ​and​ ​regulatory framework.​ ​They​ ​helped​ ​us​ ​make​ ​the​ ​structuring​ ​of​ ​the​ ​coin​ ​for​ ​the​ ​launch​ ​of​ ​the token​ ​sale​ ​and​ ​coordinate​ ​with​ ​the​ ​regulatory​ ​authority. References ant-acquirers-codex2042.pdf 45

_money_payments_report.pdf gar__Dunn___Company_-_2016_Advanced_Payments_Report.pdf y-per-majak th_in_telecoms/$FILE/EY-mobile-money-the-next-wave.pdf tage-of-e-commerce-sales/ 46