YOUcash (YOUC) is an integral part of YOUengine platform and YOUapp mobile app. The YOUengine aims to build a decentralized, tokenized advertising platform where over 200 million advertisers connect with 4 billion users who get paid for ads watching and more. 
YOUengine allows advertisers to reach people around the world with real-time targeting and ad delivery for industry-leading ROI. Moreover, businesses can execute ‘airdrops’ for instant merchandise or token drops that can be geo-fenced and delivered via the “YOUgo” - augmented reality mobile game.  

yOUcash Whitepaper