Nucleus Vision Light Paper

Sunday, June 3, 2018
Download document
Save for later
Add to list


TABLE OF CONTENT Meet Nucleus Vision 3 Nucleus Vision Retail 4 Nucleus Vision Security 4 A Smart Nucleus Vision Powered World 4 Strengths and Advantages 5 Groundbreaking IoT-Enabled Customer Identification 5 Gini & Jony 5 Differentiated, Next-Generation Product Offering 5 Differentiated Customer Experience 6 Process Flow 6 Technology Overview 7 ION Sensor: Proprietary Sensor Technology 7 Orbit Blockchain: Authorisation and Data 7 Neuron Layer 8 nCash: Token-Based Payments 8 Leadership Team 8 Investors 8 Advisors 9 Partners 9 2

MEET NUCLEUS VISION Founded in 2014 at Harvard University, Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus Vision has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data Nucleus Vision network for unique visitor IDs and corresponding user data. Our proprietary IoT incepted at sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recog- Harvard Business School nition technologies to operate. “The full potential of connected devices is only achieved when they are tied to individual identities” - Gartner Report, The Identity of Things for IoT Long term, our intention is to bridge the gap between the online and offline retail world. Our venture is backed by several prominent investors including Tim Draper, Reliance Capital and more. Telecommunications plays a vital role in the functioning of our technology, and we have partnered with Vodafone, Reliance Communications and Idea Cellular to bring our platform to market. Backed by Partnered with TIM DRAPER The early focus of our adoption strategy revolves around the retail sector. However, the Nucleus Vision platform has applica- tions in various markets. We believe the following areas represent promising markets where Nucleus Vision can be applied and add value: Nucleus Vision Roadmap 10% Smart Retail Off Smart powered world Smart Security - homes & cities Smart powered world Smart powered world - Transportation - Agriculture Smart powered world - Health Phase 1 Phase 2 Phase 3 3

Nucleus Vision Retail Nucleus Vision has built the world's first IOT based This information can be utilized both in real time security, contactless identification system (over blockchain), while where premises can be monitored for unexpected persons, building the largest universal loyalty program using as well as after an incident, where our IoT sensors can be crypto-currency. Nucleus Vision’ IoT solution enables retail used to identify attackers. Micro-payments in the form of brands around the world to build and execute a custom- nCash tokens will enable this secure data transfer across er-focused shopping experience that leverages data from various involved parties and our sensors. Nucleus Vision both in-person and online channels. Our platform uses will enable an ecosystem of secure, trustless, independent blockchain, sensors, data and intelligent analytics to create and permission-less exchange of data over blockchain, to automated solutions that generate customer loyalty. For help make the world a more safer place for everyone. retailers, Nucleus Vision's IoT solution provides insights into customer behavior that were not previously possible, A Smart Nucleus Vision Powered World such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and The Internet of Things (IoT) is already present in retail brands, and predict future customer behavior in-store. This stores, buildings, homes, cars, phones and devices on our helps create a personalized customer experience that bodies. In the process, it is bringing companies closer to provides for greater customer satisfaction. Through our their customers than they have ever been before. After blockchain-enabled technology, Nucleus Vision aspires to Nucleus Vision revolutionizes the retail and physical secu- seamlessly connect the on and offline world. In the rity industries, we have our sights set on connecting the process, we aim to enhance the retail shopping experience world through an ecosystem of interconnected IoT devices. for the 2.6 trillion walk-in customers that visit 91 million Nucleus Vision’s technology team has already begun physical stores globally, all in real time. putting together the frameworks for Nucleus Vision Home, Nucleus Vision Cars, Nucleus Vision Health, Nucleus Vision Giant corporations around the globe have traditionally Agri, Nucleus Vision City and Nucleus Vision Air. We believe monetized their customer data solely for their own benefit, that the Nucleus Vision platform has massive applications and have maintained exclusive control over said data. for smart communities/smart cities, agriculture, transpor- Nucleus Vision shifts the power of data monetization to tation, healthcare, and home monitoring. the customers themselves, enabling them to take full control of their own data, and the power to monetize it. The nCash token will be the currency for this data exchange, to remunerate data providers and to reward customers for sharing their data. This is decentralization in its truest and strongest form. Nucleus Vision Security IoT solutions have already penetrated residential and industrial security systems, and it will become a huge opportunity in the coming years. As it stands, the industry is severely lacking a comprehensive and intelligent solution that is also cognizant of privacy. We believe that Nucleus Vision is primed to tackle this problem. Nucleus Vision’s smart IoT sensors can become an indis- pensable component of wider residential, commercial and industrial security systems by identifying potential threats and intruders, and securely transmitting this data to concerned authorities over our blockchain network. 4

STRENGTHS AND ADVANTAGES Nucleus Vision has invested three years in technology research and development, to build a patent-pending sensor technol- ogy that overcomes all the drawbacks of existing retail technologies such as Bluetooth or Wi-Fi beacons, to identify in real-time any person walking in the proximity of a Nucleus Vision ION sensor. No app No barriers to No Wi-Fi, Bluetooth, Works with all smartphones Provides anonymous required adoption GPS required & Feature phones intelligence Groundbreaking IoT-Enabled Customer Identification At its core, Nucleus Vision is an IoT-enabled customer identification ecosystem. Nucleus Vision's scalable technology has a 12 layer stack that effectively integrates with the technologies and systems of top technology providers such as Intel, Rady- sis, ODMs and geo-specific telecom carriers. Because Nucleus Vision produces data that was previously uncaptured, our technology is able to offer highly valuable insight to retailers, especially after running data through our Neuron layer. Gini & Jony Using Nucleus Vision's smart-sensor technology, retailers 2290 2397 can now identify and interact directly with customers as they enter the store. International retail brands, such as Gini & Jony in India, are already using Nucleus Vision to Successful 10 Recommendations authorizations & Offers sent deliver personalized offers to customers on their mobile phones. The ION Network’s sensors are developed accord- ing to telco standards, to ensure the Nucleus Vision 47995 Live retail stores 1816 platform remains plug-and-play and follows data and privacy requirements of the global telecom industry. Over the past two years, Nucleus Vision has worked with both Unique Offers national and international regulatory authorities to imple- identifications availed ment applicable regulatory and privacy frameworks into our technology. Data till December 2017 Differentiated, Next-Generation Product Offering Our assessment of technologies currently available in the market has revealed several shortcomings in authentication and analytics within marketing-related IoT products. Our evaluation of these technologies demonstrated that no other product could provide more than 15% of the intelligence in the physical retail world. Because of this superior performance, retailers have expressed enthusiasm after seeing Nucleus Vision's solution in action. 5

Differentiated Customer Experience Brick and mortar retail customers hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores. With Nucleus Vision, customers get personalized pricing, accurate recommendations and real-time offers in physical brick-n-mor- tar stores for the very first time. Customers also earn nCash tokens each time they visit or shop at a Nucleus Vision powered store, and are empowered to monetize their shopping data as well. PROCESS FLOW (STEP-BY-STEP) To better explain how Nucleus Vision’ technology works in practice, we have broken a recommended retail use scenario down into steps. A detailed description of each step is as follows: Step Description 1 Customer walks into a store 2 The customer’s phone ID is recognized by an ION sensor 3 The ION sensor sends the customer’s phone ID to Nucleus Vision 4 Nucleus Vision sends a text message (or push notification through a pre-install partner app), to the customer offering nCash [for opting into the store’s reward program] 5 If the customer opts in, nCash is credited to his or her account (nCash can be moved to an ERC20 compliant wallet) 6 Nucleus Vision securely transfers this customer identification to the retailer over blockchain 7 Retailer maps the customer with its core system and identifies new data that can be offered by Nucleus Vision’ blockchain network 8 If the Retailer has no previous shopping history on this customer, the Retailer’s system automatically requests for data from Nucleus Vision’s extended partner ecosystem, which is sent to other retailers and participants in the network. An incentive denominated in nCash is provided for the network participant(s) that share informa- tion. 9 Network partners set pre-defined rules to share customer data amongst friendly, non-competing entities and share the requested customer data points, if approved 10 If the network partners accept the request they further rout the authorization to the customer for sharing data through blockchain before actually sharing the data. Network partners also attach some nCash as an incentive for the user to share data. 6

11 Customer receives the request for sharing their data across the retail partner network 12 Customer authorizes the request and receives nCash as incentive for authorizing, and will receive a portion of the nCash transferred each time their data is exchanged on the Nucleus Vision retail network 13 If the customer authorised the data sharing the blockchain enriches the respective parameter values to retail- er’s smart Nucleus Vision intelligence system 14 Based on the customer’s data, a unique score is generated by Nucleus Vision’ Neuron technology. This score represents the customer’s value to the retailer based on his or her purchase history, spending habits and other factors 15 The retailer may decide to offer nCash tokens to the customer based on his or her score. Retailers will be able to make decisions in real time within three different contexts: a) Upon entering the store (to incentivize-more visits) b) Browsing around the store (to incentivize in-store conversion) c) At the time of checkout (to increase retention and loyalty) 16 The nCash tokens also act as a universal loyalty program, where customers can use nCash as loyalty reward points across any retail partners on the Nucleus Vision network 17 Customers can cash out their nCash tokens on crypto exchanges for cash, or choose to utilize them as loyalty reward points anywhere on the Nucleus Vision ecosystem 18 Customers can optionally opt out of an enhanced & personalized shopping experience, as well as the right to earn nCash tokens, and their data will not be shared with any of the Nucleus Vision retail partners TECHNOLOGY OVERVIEW Nucleus Vision is composed of several technology layers, which together power our next generation platform. Nucleus Vision technology is a function of four primary components: ION, ORBIT, NEURON & nCASH ION Sensor: Proprietary Sensor Orbit Blockchain: Authorization and Technology Data Nucleus Vision’s proprietary sensor network, Nucleus Vision’s blockchain platform, Orbit, is the ION Network, can uniquely identify and the foundation over which customer identi- sense temperature, pressure, motion, acceler- ties, customer data and the nCash tokens ation and sound within the vicinity of the flow accurately and securely between all sensor. ION sensors enable retailers to capture involved parties and systems. new data on brick-and-mortar customers. 7

Neuron Layer nCash: Token-Based Payments The Nucleus Vision Neuron intelligence nCash is the decentralized cryptocurrency of platform is state-of-the-art analytics engine the Nucleus Vision ecosystem, which is used that leverages the strength of deep learning, for various transactions across Nucleus blockchain and IoT. The Neuron platform Vision. nCash serves two primary purposes: enables retailers to take advantage of time 1) it is the backbone of the Nucleus Vision and opportunity when customers are most Universal Loyalty Program (retailer rewards receptive. Neuron connects retailers and system), and 2) it is a currency used to enable customers at precisely the right moment to the transfer of data from one party to anoth- bring an element of delight and surprise to the er. Retailers in the Nucleus Vision network retailer’s customer service regime. can reward their users with offers using the nCash, which can be redeemed across any retailer in the Nucleus Vision network. nCash is a non-mineable ERC20 Ethereum token with a supply cap of 10 billion nCash tokens. LEADERSHIP TEAM Abhishek Pitti Martin Dudley Avinash Pitti Brooks Atwood CEO & Founder Retail Partnerships CTO Creative Director Ex-Director of Sales at Levi’s Speaker Our 40 member team includes 9 blockchain developers, 5 data scientists, 1 IoT platform architect, 5 marketing experts, 9 engineers, 11 operations professionals INVESTORS +4 more Tim Draper Sriram Viswanathan CS Rao Founder, Draper Venture Co-Founder of Intel Capital Former President Reliance Network Communications 8

ADVISORS +8 more +8 more Arun Seth Min Kim Ian Balina Former CEO British CoFounder @ ICON Foundation Community Advisor; Ex-IBM Telecom PARTNERS Telecom Partners Technology Partners 9