INS Ecosystem Presentation

Saturday, June 16, 2018
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THE GROCERY INDUSTRY, REINVENTED FIRST GLOBAL DECENTRALIZED ECOSYSTEM DIRECTLY CONNECTING GROCERY MANUFACTURERS AND CONSUMERS Company Presentation version 6 December 2, 2017

Disclaimer The information set forth in this Presentation may not be exhaustive and does not imply any elements of a contractual relationship. The content of this Presentation is not binding for Company Parties and Company reserves the right to change, modify, add, or remove portions of this Presentation for any reason at any time before, during and after the Token sale by posting the amended Presentation on the website. This Presentation does not constitute an investment, legal, tax, regulatory, financial, accounting or other advice, and this Presentation is not intended to provide the sole basis for any evaluation of a transaction on acquiring of the Tokens. Prior to acquiring the Tokens, a prospective purchaser should consult with his/her own legal, investment, tax, accounting, and other advisors to determine the potential benefits, burdens, and other consequences of such transaction. Nothing in this Presentation shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. This document is not composed in accordance with, and is not subject to, laws or regulations of any jurisdiction which prohibits or in any manner restricts transactions in respect of, or with use of, digital tokens. The Token is not a digital currency, security, commodity, or any other kind of financial instrument and has not been registered under the Securities Act of 1933, the securities laws of any state of the United States of America or the securities laws of any other country, including the securities laws of any jurisdiction in which a potential token holder is a resident. The Tokens are not being offered or distributed to, as well as can not be resold or otherwise alienated by their holders to, citizens of, natural and legal persons, having their habitual residence, location or their seat of incorporation in the country or territory where transactions with digital tokens are prohibited or in any manner restricted by applicable laws or regulations. If such restricted person purchases the Tokens, such restricted person has done so on an unlawful, unauthorized and fraudulent basis and in this regard shall bear negative consequences. Company neither offers or distributes the Tokens nor carries on a business (activity) in any regulated activity in Singapore, in People’s Republic of China or in other countries and territories where transactions in respect of, or with use of, digital tokens fall under the restrictive regulations or require from Company to be registered or licensed with any applicable governmental authorities. Each purchaser of the Tokens is reminded that this Presentation has been presented to him/her on the basis that he/she is a person into whose attention the document may be lawfully presented in accordance with the laws of the purchaser’s jurisdiction. It is the responsibility of each potential purchaser of the Tokens to determine if the purchaser can legally purchase the Tokens in the purchaser’s jurisdiction and whether the purchaser can then resell the Tokens to another purchaser in any given jurisdiction. Certain statements, estimates and financial information contained in this Presentation constitute forward-looking statements or information. Such forward-looking statements or information involve known and unknown risks and uncertainties which may cause actual events or results to differ materially from the estimates or the results implied or expressed in such forward-looking statements or information. The English language Presentation is the primary official source of information about the project. The information contained in English language Presentation may from time to time be translated into other languages. In the course of such translation some of the information contained in the English language Presentation may be lost, corrupted or misrepresented. The accuracy of such alternative communications cannot be guaranteed. In the event of any conflicts or inconsistencies between such translations and the official English language Presentation, the provisions of the English language original document shall prevail. 1

Company Purpose Enable consumers to have direct access to manufacturers Independent Consumer Independent manufacturers farmers Potential participants (illustrative) 2

Problem Grocery industry is inefficient and controlled by retailers 7,000 manufacturers Grocery retailers mark-up manufacturer prices by at least 30-50%. 4 retailers Retailers stock items that maximize 76% market share profit, not the items consumers want. Manufacturers are forced to optimize for retail supply chain, not quality. 25,000,000 households Grocery retail market in the UK 3

Evidence Retailers abuse their power over consumers and manufacturers “Supermarkets face large fines for abusing farmers” – The Telegraph Supermarkets have been accused of behaving unreasonably when setting prices – and changing the terms of agreements once they have been struck. “Tesco suppliers say retailer worst at following grocery code of practice” – The Guardian Tesco suppliers say retailer worst at following grocery code of practice. Questionnaire reveals 30% of direct suppliers say UK’s biggest supermarket rarely complies with industry code. “ACCC investigates claims Woolworths, Aldi 'off to a bad start' under supermarket code of conduct” – ABC News (Australia) The competition watchdog is investigating concerns that Woolworths and Aldi "have not got off to a good start" under the new Grocery Code of Conduct. The Code was set up to ensure retailers deal with their suppliers 'in good faith', after years of complaints from farmers and food manufacturers about unfair treatment. 4

Solution INS directly connects consumers and grocery manufacturers cross-marketing rewards products Benefits for consumers ● High-quality groceries cheaper transaction fees (1%) than in stores ● Groceries bought online easily and conveniently Manufacturers INS Platform Fulfillment ● Unlimited access to suppliers of choice referral rewards payment for products promotion, loyalty, payment for fulfillment Benefits for manufacturers feedback products rewards ● Full control of product pricing and listing payment for products in fiat/BTC/ETH ● Marketing and promotion directly to consumers ● Fast and detailed customer feedback Consumers INS token 5

Interest Confirmation Global and local FMCG manufacturers expressed interest 6

INS Token Powers bespoke direct marketing campaigns Trade Marketing Marketing is second largest expense for as % of manufacturer expenses manufacturers after the cost of goods 70% of marketing is spent on trade channels (wholesalers and retailers) Most trade marketing campaigns are inefficient, 17% leading to higher grocery prices INS will enable manufacturers to provide highly efficient direct rewards to consumers with INS Source: Deloitte, American Marketing Association tokens INS rewards (facilitated in INS tokens) Loyalty Promotion Feedback Referral 7

Why Now Blockchain and Smart Contracts will help to improve an outdated supply chain XIX-XX century XXI century Manufacturer Manufacturer Wholesaler Blockchain + Independent Fulfillment Retailer Consumer Consumer 8

Market Size INS is disrupting the largest consumer retail market in the world United States 6.6% Global grocery market size United Kingdom 9.1% How much countries Canada Germany 9.6% 10.9% spend on food South Korea 12.2% As % of household expenditures *Source: USDA, Economic Research Service France 13.2% Japan 13.8% Italy 14.2% 2020: Brazil Greece 15.9% 16.5% South Africa 19.4% $8.5 trillion Turkey Mexico 22.2% 24.9% India 25.2% Saudi Arabia 25.8% China 26.9% Russia 31.6% Ukraine 37% Nigeria 39.5% Egypt 42.7% 2013: $5.6 trillion Cameroon 45.9% *Source: Persistence Market Research Pakistan 47.7% 9

Competition INS is creating a self-regulated community with better prices Affordable Wholesalers Farmer markets Grocery retailers Controlled Self-regulated Online grocers Expensive 10

Pricing INS cost advantage compared to traditional retail trade up to 20-30% cheaper Retail Markup Delivery Fees Wholesalers / Distributor fees Retailer Charges Distribution Fees — INS Platform fee (1%) Producer Margin Producer Margin Traditional Retail INS Price for consumers (illustrative) 11

Product INS Platform components • Consumer website & apps • Fulfilment interfaces • Supplier interface 12

Team Strong experience in online retail and tech Peter Fedchenkov Dmitry Zhulin Founder Founder Brings wealth of retail and tech Experienced finance and private experience. Previously with Goldman equity professional with focus on Sachs and IBM. Teaches a class on retail. Previously with VTB Private retail at the Stockholm School of Equity, Rothschild and Economics in Riga. Harvard Business PriceWaterhouseCoopers. School MBA University of London, PgD in Finance Previous Team Experience 13

Team Experience in Online Grocery INS founders created Instamart, a leading online grocery delivery service in Russia Investors Mail.ru Group Lev Khasis Company Ex-Vice President, Walmart Ex-Vice Chairman, Jet.com (LSE:MAIL) Leading Internet company in (NYSE: WMT) Europe, 7th largest worldwide Leading retail chain in the world by pageviews Revolutionary ecommerce fulfillment platform Sergey Solonin Founder and CEO, Qiwi Group Ilya Yakubsom (NASDAQ: QIWI) Ex-CEO, Dixy Group Leading provider of next generation payment services in Europe with $10+ billion (MCX: DIXY) turnover 4th largest retail chain in Russia 100,000+ 200+ PEOPLE $10M Orders delivered Team size Raised from investors 14

Advisors World-class leaders in blockchain, tech and retail support us Eyal Michael Moe David HERTZOG TERPIN LEVIN WACHSMAN Co-founder, Founder, Transform PR CEO, Founder, Bancor Chairman, BitAngels Keynote Wachsman PR Dr. Rawi George Sebastian Ilya ABDELAL LI STUPURAC PEREKOPSKY Professor, Harvard Co-Founder and CEO, Co-Founder, Co-Founder, Business School WeTrust Wings Blackmoon Crypto 15

Roadmap The INS team develops an open source technology to run and expand the ecosystem Q2 2017 Q3 2017 Q4 2017 INS concept created INS got confirmed interest from INS to conduct an ICO leading global and national grocery manufacturers Q3 2018 Q2 2018 Q1 2018 Development of the supplier Development of the INS Development of the SDK consumer & fulfillment apps INS Platform and interfaces Q4 2018 2019 and beyond Launch Geographical expansion and growing the ecosystem 16

Token Sale Start: DECEMBER 4, 2017 Hard cap: 60,000 ETH 20% Token allocation Token BTC 60% ICO contributors INS 5% ETH 15% Team Project 15% 5% Advisors, early supporters, bounty protocol LTC 20% Reserve Fund ERC20 60% DASH Total token supply (max): 50,000,000 INS Rate Bank The exact number of tokens generated depends on the 1 ETH = 300 INS Transfer amount of funds contributed. No token creation, minting or mining after the end of the Token Sale period. Tokens will be 17 transferable once the Token Sale is completed.

Contact Connect with us Telegram Twitter Facebook Bitcointalk Medium Reddit www.ins.world [email protected] 18